Fresh from the Field — Aunt Jean’s Dairy

Second up for 2017, we feature new work from Voice for Aunt Jean’s Dairy — design inspiration for our Fresh from the Field series. CHALLENGE When you release a new dairy product into New Zealand’s competitive consumer dairy market you need to show commitment, pointy differentiation and a strong pathway to launch. The client, a…

3 years ago by

Fresh from the Field — The Day the Costumes Stuck by Toby Morris

Our inaugural Fresh from the Field for 2017 features one of Beatnik’s recent releases created by Toby Morris. “The Day The Costumes Stuck is a delightfully quirky tale that will stimulate the imagination, and will leave a fun and lasting impression on children. Filled with Toby’s striking and colourful illustrations, this book will bring a smile to all. The…

3 years ago by

Fresh from the Field — Ponsonby Road

Celebrating the Ponsonby Business Association’s new branding for iconic Ponsonby Road — created by the team at Voice. The Brief How do you capture the uniqueness of Ponsonby Road in a brand? Voice’s challenge was to develop a brand for the Ponsonby Business Association that positioned Ponsonby Road as a unique, relevant and compelling destination…

3 years ago by

Fresh from the field — Motion Sickness and Koala

Our final Fresh from the Field for 2016 features new work from Motion Sickness for Australia’s Koala mattress company. Koala is a young and innovative Australian company that has redefined the often-forgotten mattress industry over the ditch. Their fresh approach, delivering mattresses to your doorstep, has gone absolutely gangbusters throughout Australia. We were tasked with a challenge to…

3 years ago by

Fresh from the Field — Cards for Kaikoura

Our Fresh from the Field this week features a timely charitable design project, called Cards for Kaikoura, led by Christchurch’s McCarthy. A fundraising project for Kaikoura and a great, little stocking stuffer… As a small design studio here in Christchurch (McCarthy) that went through the quakes with three studios destroyed, we know Kaikoura’s going to need…

3 years ago by

Fresh from the field — Greg Straight

Our Fresh from the Field this week showcases the work of Greg Straight, who was one of three artists recently tasked with creating high impacting murals for internal walls at TVNZ. His piece is a celebration of New Zealand iconography mixed with local Auckland landmarks and filming equipment. The artwork includes many of Greg’s usual graphical suspects like surfboards,…

3 years ago by

Fresh from the field – Vertigo Sea by Strategy

Fresh from the field this week showcases the advertising campaign for Vertigo Sea, a short film that explores humankind’s relationship to the ocean, touching on issues such as colonialism, refugee migration and whaling. The Christchurch Centre of Contemporary Art (CoCA), reopened in February 2016 after 5 years of closure following the earthquakes. Strategy was tasked with developing the…

3 years ago by

Fresh from the field – Buckley’s Heroes by Transformer

Our Fresh from the Field this week showcases a brand field guide to the past, present, and future of Buckley Systems, developed by Transformer. As a follow-up to a new visual identity, the Buckley’s Heroes book shares the rich history, many achievements, and clever people – past and present – that make Buckley Systems the successful company it…

3 years ago by

Fresh from the field – Function memento by TDF

Our Fresh from the Field this week showcases the recent release of Function by Anthony Burrill, as well as the limited Collector’s Edition Woodblock Memento by TDF. The woodblocks are being sold individually to the highest bidder via silent auction, with a percentage of the profits being donated to bowel cancer research, which we think is a totally worthy…

3 years ago by

Fresh from the field — Moa Session Pale Ale Cans

A beer designed for the outdoors. Todd Wilson worked with Moa Brewing Company on a design for their new cans. Thanks to the unwavering growth of craft beer in New Zealand, the perception of beer in a can is changing. Cans are just better for beer. They protect from light strike, have a 100% oxygen seal and are lighter…

3 years ago by

Fresh from the field — Avanti

New Zealand’s leading cycle brand, Avanti, has undergone its biggest rebrand in more than 20 years, in time to represent the Kiwi cycle team at Rio 2016. The new logo design emblazoned the Avanti bikes ridden by the New Zealand Olympic track cycling team, with the Sprint team winning Silver during the first week of…

3 years ago by

DA Workshop – Managing your design business

Join Mark Osborne from Roll and Asheel Bharos from Rightway in an evening seminar looking at the systems behind managing your design business.

Mark will talk about transforming your design business with software, moving beyond Adobe Creative Suite and Microsoft Office and the future – where is business software heading?

Asheel will focus on the challenges around cash flow and forward thinking around financials – particularly where jobs last several months and the need to track partial payments and WIP. He will also discuss reporting on efficiency and understanding project profitability as well as profit and loss.

3 years ago by

Fresh from the field – Em by Curative

The Brief: The frightening truth is that 1 out of 3 girls in New Zealand may be sexually abused before she turns 16, and most of this abuse (90%) is likely to be done by someone she knows. And if that isn’t bad enough, this age group also lacks awareness of resources available to support…

3 years ago by

Fresh from the Field — 7th Season Silo Park Brand Refresh by Easterly

This week’s Fresh from the Field features the brand refresh for the seventh season of Silo Park activity by Easterly. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. Since the start of 2014, Easterly has been the go-to graphic designer for each season…

4 years ago by

Fresh from the Field — Zesti identity and packaging by Dow Goodfolk

This week’s Fresh from the Field features Dow Goodfolk’s work for Tasman Bay Food Group. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. Location, location, location. So important, right? That’s why we wanted to centre the story of these boutique baked treats on where they were made.…

4 years ago by