Visual Communication, Way Finding and Universities

Written by Professor Guy Littlefair Professor Guy Littlefair The Dean of the Faculty of Design and Creative Technologies at AUT questions what role the university should have within design education Visual Communication design is a profession that is in a constant state of change. Across the last 50 years it has morphed from Commercial Art…

1 day ago by

MāoriGrl, Kōwhai and Ngā Tohu o Te Kawerau a Maki: Some Things to See This Matariki

Written by Lana Lopesi Graphic Matters is a monthly column on issues and ideas related to New Zealand Design Culture Every year in mid-winter Matariki rises into the sky, providing us here in Aotearoa with a time of reflection and new beginnings. Our national Matariki celebrations seems to grow in strength, scope and size every…

4 days ago by

Fresh from the Field — Strahl Brand by Dow Goodfolk

The brief: Innova, a kitchen and beverageware design company asked us to update their international brand, Strahl, a brand of virtually unbreakable glassware. Design response: We gave them an update in premium style and focused the story on what the products are used for the world over – making entertaining perfect. So we shot some…

6 days ago by

Spotlight – Harry A’Court from Inject Design, Wellington

Written by Kate McGuinness The team at Wellington studio Inject Design pride themselves on producing fresh and exciting work for global brands such as Hell Pizza, Fat Freddy’s Drop and the Wellington Chocolate Factory. Kate McGuinness took the opportunity to interview founder and creative director Harry A’Court to find out what goes on inside their…

1 week ago by

Fresh from the Field — Luna Brand by Studio Marque

This week’s Fresh From The Field features a name and brand for Luna by Studio Marque. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. The brief: Luna is an online subscription-based service, targeted to tweens and teens, that delivers tampons, pads and liners to girls in phase with their…

2 weeks ago by

Auckland Festival of Photography, 31 May – 22 June

The Auckland Festival of Photography kicked off last week in Tāmaki Makaurau Auckland. This city-wide contemporary art and cultural event takes place within Auckland’s major galleries, project spaces, non-gallery venues and public sites. The programme includes a mix of emerging and established artists and comprises existing works and the creation of new work. The annual Festival is…

2 weeks ago by

Permission to be Creative: 7 things I learned from 7 years of the 100 Days Project

Written by Emma Rogan Supported by Creative New Zealand Emma Rogan is a contributor to Aotearoa Design Thinking 2018, a series of commissioned critical design essays published by Design Assembly and funded by Creative New Zealand. First 100 Days Show In 2011 I was stuck in a rut with work and felt restless. I looked around…

3 weeks ago by

Fresh from the Field — The Brand New by Folk Creative

This week’s Fresh From The Field features a new identity, The Brand New  by Folk Creative If you have new or recent work that you would like to share in Fresh from the Field email Lana for details.    The brief: Our client, already a successful restaurateur asked Folk Creative to create an identity for her new…

3 weeks ago by

Spotlight – Janelle Rodrigues from Creature, Wellington

Written by Kate McGuinness Creature, are an award-winning Wellington agency, specialising in brand, visual identity, campaigns and marketing communications. Kate McGuinness recently spoke to creative director Janelle Rodrigues, one of the agency’s founding partners, to learn about how this studio continues to thrive in a fast-paced industry. Herriot Melhuish O’Neill Architects. Photography: Andy Spain. Kate McGuiness:…

3 weeks ago by

A Brush with Design: 10 Designers Dish on Their First Design Encounter — Abhi Topiwala

In the lead up to DA’s 10th birthday celebrations in March 2019, A Brush With Design asks 10 designers who have been involved with DA at various times to nostalgically recount their first memory of encountering design. In this third iteration we spoke with emerging designer Abhi Topiwala. Oh there are so many great memories…

4 weeks ago by

Fresh from the Field — Calocurb Brand by Little Giant

This week’s Fresh From The Field features a new brand, Calocurb, built from the ground up by Little Giant. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. The brief: Calocurb is a world first: a daily supplement that contains a groundbreaking, naturally active…

4 weeks ago by

5 Minutes with… Illustrator, Melissa Boardman

Design Assembly recently got the opportunity to chat with illustrator Melissa Boardman to find out more about her delicate work with native birds and her environmentally sustainable practice. Can you tell us a little bit about who you are, what your background is, and how you first got started in the industry. I’m based in…

4 weeks ago by

Wellington Winter Zine Market

Wellington Zinefest are presenting the 2018 Wellington Winter Zine Market at Thistle Hall on Saturday June 9 from 12 – 5pm. We’re inviting everyone to come along for a cosy afternoon of zine browsing, buying and sharing. Whether you’ve been making zines for 50 years, 5 weeks, or never heard of them before – all…

1 month ago by

Fresh from the Field — Taylor St Baristas by Hardhat Design

This week’s Fresh from the Field features a ‘luxurious’ identity for US and UK coffee company Taylor St Baristas by Hardhat Design. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. A rebrand for Taylor Street Baristas to coincide with the launch of their coffee…

1 month ago by

Graphic Design & Photography: Yuki Sato

Design Assembly recently got the opportunity to chat with photographer Yuki Sato to find out more about his photography and passions. This article is proudly brought to you by mychillybin. Can you tell our readers a little bit about who you are and what you do. My name is Yuki Sato, I’m a freelance photographer. Studio-based…

1 month ago by

Our Wahine, Are we there yet? And WANTOK: Celebrating Women during Suffrage 125

Written by Lana Lopesi Graphic Matters is a monthly column on issues and ideas related to New Zealand Design Culture This year marks 125 years since New Zealand were “vigorously campaigning to achieve the right to vote and would finally win that right in September of 1893”. To mark that accomplishment and the subsequent achievements…

1 month ago by

5 Minutes with… Illustrator, Sandra Morris

For the occasion of the Botanical Art Worldwide exhibition now on, Design Assembly got the opportunity to chat with Sandra Morris to find out more about her work as an illustrator. Can you tell us a little about yourself? I am an award-winning children’s author and illustrator, the director of the Sandra Morris Illustration Agency, a nature…

1 month ago by

Fresh from the Field — Activist Manuka Identity and Packaging by Fred l’Ami

This week’s Fresh from the Field features the identity and packaging design for Activist Manuka by Fred l’Ami. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. Friends (and fellow kiwis living in L.A.) Luke Harwood & Gabrielle Mirkin wanted their Manuka honey brand to…

1 month ago by

The emergence of Modernism: an etymology of beauty, harmony, excellent and good.

Written by Kelly Gilchrist. Starting with the term beauty, this four part series, explores the use and interpretation of the terms beauty, harmony, excellent and good. With a focus on the texts and journals collected by Robert Coupland Harding, Kelly will explore Harding’s understandings and intentions behind his late nineteenth century use of the four…

1 month ago by

Showing, Sharing, and Beyond: Design Exhibitions in Aotearoa

Written by K. Emma Ng Supported by Creative New Zealand Emma Ng is a contributor to Aotearoa Design Thinking 2018, a series of commissioned critical design essays published by Design Assembly and funded by Creative New Zealand. This article is the second in a four part series on design and its support structures that enable us to nurture,…

2 months ago by

Fresh from the Field — Lettering and Packaging for Moses Lake by Craig Black

This week’s Fresh from the Field features lettering and packaging for Moses Lake by Craig Black. Craig will be co-presenting our Wine & Type workshop alongside Nicole Arnett Phillips on 17th May in Auckland. Sure to be a fun evening of type, wine and conversations – Get your tickets now at the early-bird price! If you have…

2 months ago by

Hot New Things — Sarah Cant, Ara

Welcome to Hot New Things 2018 – an opportunity to profile a selection of the top design graduates coming out of our tertiary institutions. This week, we speak with Sarah Cant from Ara, Institute of Canterbury. Sarah Cant Bachelor of Design – Visual Communication Ara, Institute of Canterbury   You completed your full time studies at the end of…

2 months ago by

Wine Literacy with Nicole Arnett Phillips – Co-presenter of DA Workshop Wine & Type, 17th May, Auckland

In this episode I spoke to Nicole Arnette Phillips. Nicole is a designer, typographer, publisher and print-maker. Orginally from NZ, she currently lives in Brisbine. She divides her working week between client work and her own practice of publishing, typographic and printmaking pursuits AKA Typograp.HER

2 months ago by

Fresh from the Field — Kōkako exhibition stand, Auckland Coffee Festival by Design Dairy, Blink Boys and Angus Muir

This week’s Fresh from the Field features the Kōkako exhibition stand for the 2018 Auckland Coffee Festival by Design Dairy, Blink Boys and Angus Muir If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. The Brief Our brief to the team of creatives that helped us pull…

2 months ago by