5 minutes with… Siobhon Joe

Siobhon Joe is a designer who aspires to deliver high-quality thoughtful experiences that reach beyond aesthetics across digital and print platforms. We caught up with her to learn more about her creative journey, processes, and project outcomes. What is your background and how did you get into design? I was born in West Auckland and…

1 day ago by

5 mins with… Melissa Jenner – Founder, START Now

Melissa Jenner, founder of START Now a human innovation company which focuses on helping people and businesses forge meaningful, purposeful and sustainable careers will be running a workshop with Design Assembly on how to apply the toolbox of design to create multiple possible futures for yourself. Ahead of Melissa’s workshop we caught up with her…

3 days ago by

Fresh From The Field — Supertrash by Seachange

This Fresh From The Field features bold branding by Seachange Studio for an awesome company reducing the load on our planet, diverting waste from landfill. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Supertrash is a small, family-run collection…

3 days ago by

Wellington – DA Spring Conversations 2019 : Meet the panel

Design Assembly is delighted to present our DA Spring Conversations 2019 series taking place in Auckland, Wellington and Christchurch in September. Planet centric design – What is the role and responsibility of the designer? Have you ever wondered how your job as a designer impacts our planet? Do you want to reduce your carbon footprint…

4 days ago by

Present Tense : Wāhine Toi Aotearoa / Britomart Works on Paper

Poster call and exhibition hīkoi gathers and champions Aotearoa New Zealand women* designers   Silk-screen posters, RAMP Gallery, May 2019 / Photo: Jinki Cambronero Present Tense : Wāhine Toi Aotearoa Britomart Works on Paper, Tāmaki Makaurau/Auckland 18 September – 16 October, 2019 Opening hui Tuesday 24 September 2019, 18h00 Gather at corner of Customs St…

4 days ago by

Tips for breaking into Industry.

There is no doubt landing your first design job can be difficult – no matter how rigorous your rationales, polished your portfolio and enthusiastic you are – there is a tonne of other design students vying for the same roles as you. A lot of advice design graduates receive is cliched ‘Believe in yourself’, ‘Think…

4 days ago by

Design is good business

Design is a service – our practice is transactional, we need to provide the customer greater value than their investment in our fee. Our clients’ business strategies form the framework for our design strategies. We need to get better about discussing the business of creative business. DA caught up with Sam Southwell (Founder and Creative…

1 week ago by

5 mins with…Paul Russell — Speaker at Spring Conversations, CHC 2019

Ahead of Design Assembly’s Spring Conversations Christchurch Event, we spend 5 Mins With… Paul Russell from Kallan & Co Pacific.  Tickets still available here Thursday 19th September 6 – 8pm XCHC, 376 Wilsons Rd, Waltham, Christchurch   What’s your background and how did you get into working in design? Design has been a 15 year…

1 week ago by

Fresh From The Field — wadeandleta.com by Sons and Co.

This Fresh From The Field features an out of the box website by web design maestros Sons and Co. for an iconic New York-based design duo which is sure to delight. Lyttleton based Sons and Co. elevate the global industry standards of design on the web notch by notch with each and every project they…

1 week ago by

Auckland – DA Spring Conversations 2019 : Meet the panel

Design Assembly is delighted to present our DA Spring Conversations 2019 series taking place in Auckland, Wellington and Christchurch in September. Planet centric design – What is the role and responsibility of the designer? Have you ever wondered how your job as a designer impacts our planet? Do you want to reduce your carbon footprint and create something…

2 weeks ago by

5 minutes with… Imogen Zino

In July DA spoke with the multidisciplinary team behind Good Health Design, about their research initiatives and how visual design can support our communities wellbeing. Today (ahead of their upcoming symposium) we spoke with masters student Imogen Zino about her research for this project and the event.   What is your background and how did…

2 weeks ago by

5 minutes with… Natasha Vermeulen

It has been two years since we last spoke to designer/illustrator Natasha Vermeulen. After spotting Natasha’s bold campaign illustrations for Bonds in our instagram feed, we wanted to learn more about these vibrant images that celebrate body diversity, and how her career journey and work has evolved since 2017.          People talk a lot…

2 weeks ago by

Fresh From The Field — Sports devout lettering craftsmanship by Allan Kwok

This Fresh From The Field features some awesome lettering which fuses contemporary and victorian typographic cues from London based Kiwi designer Allan Kwok, who wanted to show support for our sports teams. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The…

2 weeks ago by

Smells Like Fresh Print — Team Talk Coasters

Brought to you by B&F Papers, the Smells Like Fresh Print series celebrates the beauty and tactile qualities of recently created, selected print projects. This installment features 15 unique coasters based on 15 critical conversations to help raise awareness for men’s mental health. The Brief: Our new 1st XV is tackling men’s mental health issues……

3 weeks ago by

5 minutes with… Katie Kerr

Katie Kerr believes design can be more thoughtful by instigating critical research processes; more sustainable by informing aesthetics with best practice rather than trends; and more poetic by applying considered and elegant form. We caught up with this celebrated designer, publisher and craft(wo)man, on the back of her recent PANZ young designer of the year…

3 weeks ago by

Fresh From The Field — Wilshire by South

This Fresh From The Field features a striking architectural identity and beautifully conceived art direction for Wilshire by South. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Wilshire is a developer of residential and commercial properties based in Auckland. They are…

3 weeks ago by

Hometown by Design, with Casie Smith of Design Garage

This series profiles the design talent in our regions and invites them to show us around their towns. This week we meet Casie Smith to learn more about her creative journey, the design studio she founded Design Garage, and living in Taranaki. Where did you grow up & where did you study?  I was born…

4 weeks ago by

Now and Then — Michael Cannon

Written by Annie McCulloch, Portfolio Recruitment Now and Then is a series where we catch up with designers who’ve been recently placed, via Portfolio Recruitment. We get their thoughts and feedback about their new roles and their work. Our latest Now and Then is with Michael Cannon, a Digital Designer at Gladeye. Thanks for being involved, Michael. We…

4 weeks ago by

Fresh From The Field — Hummingbird coffee roasters by FUMAN

This Fresh From The Field features a distinguishing identity, packaging and a brand book for a unique Kiwi coffee roaster with incredible values and a great story to tell by FUMAN If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: “I love…

1 month ago by

Field Guide — Typographic Anatomy

There is plenty of Jargon (and way too many rules!) in typography which can be overwhelming when just starting out in design. You don’t need to be a specialist to typeset text, InDesign and Opentype features are making the selection and arrangement of type easier than ever. This page contains some foundational information for designers…

1 month ago by

In-house Design Luminaries — Reuben Shalome, from Ravensdown Ltd

This series profiles the best and brightest designers in Aotearoa’s in-house design studios, this week we spoke with Reuben Shalome, from Ravensdown Ltd a large agricultural co-operative. Can you describe the creative path you took to get where you’re at now? Too much dawdling! I’ve always enjoyed the arts but was never the best student.…

1 month ago by

Fresh from the field — Frozen in Time, Human Beings, Utrecht, The Netherlands by Gerbrand van Melle. 

This Fresh from the Field features a series of album art for techno music act Human Beings designed by Gerbrand van Melle. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.   Commission Context: Human Beings was founded in 1991 by Allert Aalders, Bert…

1 month ago by

The cost of acquiring new clients

Ahead of our 31 August Auckland DA Workshop: ‘Keeping the pipeline filled: sales for creatives‘, our workshop facilitator – Sarah Ritchie – shares valuable intelligence on appreciating the real cost of new business development. Sarah has spent 25 years in design and advertising account management, which included 10 years running her own, successful graphic design business. These…

1 month ago by

In-house Design Luminaries — Katharina Di Lena at The Wairoa District Council

This series profiles the best and brightest designers in Aotearoa’s in-house design studios, this week we spoke with Katharina Di Lena at The Wairoa District Council. Katharina’s work (and her admirable hobbies) serve her community and is scaffolded by the New Zealand landscape and culture. Can you describe the creative path you took to get…

1 month ago by

Fresh From The Field — Tricky is Making new science simple

This Fresh From The Field features a brand strategy, striking typographic identity and packaging for a personal care range making the most of cutting edge science by Tricky. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tricky was initially briefed on…

2 months ago by