Field Guide — Typographic Anatomy

There is plenty of Jargon (and way too many rules!) in typography which can be overwhelming when just starting out in design. You don’t need to be a specialist to typeset text, InDesign and Opentype features are making the selection and arrangement of type easier than ever. This page contains some foundational information for designers…

12 hours ago by

Auckland DA Workshop
Keeping the pipeline filled – sales for designers

In-house Design Luminaries — Reuben Shalome, from Ravensdown Ltd

This series profiles the best and brightest designers in Aotearoa’s in-house design studios, this week we spoke with Reuben Shalome, from Ravensdown Ltd a large agricultural co-operative. Can you describe the creative path you took to get where you’re at now? Too much dawdling! I’ve always enjoyed the arts but was never the best student.…

3 days ago by

Fresh from the field — Frozen in Time, Human Beings, Utrecht, The Netherlands by Gerbrand van Melle. 

This Fresh from the Field features a series of album art for techno music act Human Beings designed by Gerbrand van Melle. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.   Commission Context: Human Beings was founded in 1991 by Allert Aalders, Bert…

5 days ago by

The cost of acquiring new clients

Ahead of our 31 August Auckland DA Workshop: ‘Keeping the pipeline filled: sales for creatives‘, our workshop facilitator – Sarah Ritchie – shares valuable intelligence on appreciating the real cost of new business development. Sarah has spent 25 years in design and advertising account management, which included 10 years running her own, successful graphic design business. These…

1 week ago by

In-house Design Luminaries — Katharina Di Lena at The Wairoa District Council

This series profiles the best and brightest designers in Aotearoa’s in-house design studios, this week we spoke with Katharina Di Lena at The Wairoa District Council. Katharina’s work (and her admirable hobbies) serve her community and is scaffolded by the New Zealand landscape and culture. Can you describe the creative path you took to get…

1 week ago by

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Fresh From The Field — Tricky is Making new science simple

This Fresh From The Field features a brand strategy, striking typographic identity and packaging for a personal care range making the most of cutting edge science by Tricky. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tricky was initially briefed on…

2 weeks ago by

5 minutes with DA’s new Christchurch host… Madeline Laffey

As we have grown over the last ten years, our Auckland-based founder Louise Kellerman has relied on local hosts to be ambassadors and fly the Design Assembly flag in their region. The newest addition to our host team is Christchurch based Madeline Laffey, and we wanted to take 5 minutes to introduce her to you…

2 weeks ago by

Field Guide — Working Overseas by Kelly Gilchrist

Traveling the world is a dream, however, one that is potentially daunting. Below is a guide that informs you of the entry requirements, how long you can stay and of course, the restrictions for a number of countries you might wish to visit. Australia Since 1973 Trans-Tasman Travel Arrangement has allowed Australian and New Zealand…

2 weeks ago by

Smells like Fresh Print — Can I Borrow Your Spoon?

Brought to you by B&F Papers, the Smells Like Fresh Print series celebrates the beauty and tactile qualities of recently created, selected print projects. This instalment features a thoughtfully designed book, about a 4 month adventure spanning Aotearoa, and the art generated throughout that 3000km journey on the Te Araroa Trail. A collaborative work curating…

3 weeks ago by

EVENTS & WORKSHOPS