Fresh From The Field — Caetano Family Chiropractic – By nim Creative

nim Creative shared with us how they developed the branding identity for Caetano Family Chiropractic. Working with a limited budget, nim Creative were able to develop a gentle look and feel utilising heart and vertebrae symbols which delivered on the client’s vision of family and health and tied into the Chiropractic industry. Want to submit…

3 weeks ago by

On the side with . . . Steve Grant

This series profiles our DA Friends and the side projects they’re working on to develop new skills, test ideas, help people and communities or just do, for the love of it. This week we heard from Steve Grant, a freelance designer who’s one of a four person team behind PTAFTF (Part Time Artist Full Time…

2 months ago by

Under The Hood With… Matt Grantham, Creative Director of Onfire Design

Ahead of our next Under The Hood April event, we learnt more about our next speaker, Matt Grantham, Creative Director of Onfire Design. First things first, can you tell us a little about your background, and how did you first get started in the industry? English born and bred. I studied Communication Media (a fancy name…

2 months ago by

Under The Hood With… Nico and Linus, Creative Director and Art Director of Fox & Co

Ahead of our next Under The Hood April event, we learnt more about two of our speakers, Nico and Linus from Fox & Co.  First off, can you tell us a little about yourselves? Nico: I’m a Creative Director at Fox & Co Design, originally from Buenos Aires, Argentina. I have been working in the Graphic…

3 months ago by

Fresh From The Field — Viare – By Iceberg

Iceberg was asked by estar OMS to design the brand identity for their new ecommerce software product, Viare. Built around the idea of order flow and in response to the effects of Covid19, Viare helps retailers better manage the fulfilment side of their ecommerce businesses. Read below to learn more about the brief and how…

3 months ago by

Behind the Curtain with Liora Pine, Rocketspark Design Partner

In this interview series we sit down with Rocketspark Design Partners to learn more about their work in website design, how they got started, and how the Rocketspark platform and partnership program has helped grow their design businesses. This week we chatted with Liora Pine who’s the founder of The Little Acre, a creative studio…

3 months ago by

Rush Digital on Designing for Digital Inclusion

As the world becomes ever more digital – a process that’s been accelerated by the covid pandemic – it’s even more important that no-one is left behind. We heard from our friends over at Rush Digital on how they’ve got accessibility in design at the forefront of their minds – originally published here. What is…

3 months ago by

Fresh From The Field — Te Tiriti O Waitangi Ki Horomaka – By Vanishing Point Studio

With Covid-19 cancelling many events around Te Tiriti throughout 2020 and 2021, Vanishing Point Studio worked with Te Rūnanga o Koukourarata to create an interactive part of history. Having just over over three weeks to complete the project, the goal was to create an interactive and engaging resource that could be used to educate about…

3 months ago by

Bachelor of Digital Innovation From the Yoobee School Of Digital Innovation

Yoobee’s brand new Bachelor’s Degree lives in the future, a place where tech meets business, meets marketing, meets tomorrow. The world is changing at an exponential pace right now.  What worked a few years ago, doesn’t anymore.  We need to change the script, flip the conversation, use un-business business thinking to read the shifts and…

4 months ago by

Fresh From The Field – Prep By White Rabbit

Prep were looking for a more professional brand identity and a clean, modern and user-friendly website, so White Rabbit were tasked with a brief to redesign their logo and developing an ecommerce website with increased usability, which was user-friendly. The end result is a well-crafted, clean and organic aesthetic, while reflecting a slight handcrafted look,…

5 months ago by

Welcoming our newest DA Partner – Rocketspark 

Nau mai, haere mai to our newest DA Partner, Rocketspark, a multi award winning company founded by four kiwis in the Waikato. Through their code-free website builder and Design Partner Program, they help thousands of businesses and designers everyday worldwide. The journey to success: Like all great tech startup stories, the humble beginnings of Rocketspark…

5 months ago by

2022 Hot New Things: Jarrod Dobell, Yoobee

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. Today we speak with Jarrod Dobell from Yoobee. You can find out more about Aotearoa NZ…

5 months ago by

Thinking Differently – Cameron Sanders of CATO Brand Partners

Kate McGuinness recently sat down for a chat with Partner and Managing Director Cameron Sanders of Cato Brand Partners. From the Wellington studio, Cameron has played an integral role in defining brand and creative strategy for local and global-based projects. He shares his insights on the importance of storytelling, the strength of collaboration and why…

5 months ago by

Fresh From The Field — Kernal By Edition

Kernal is a simple, gamification-free platform that was created to support educated investment for kiwis – by providing world-class investment funds in order to grow financial wealth over the long-term. The goal for Edition was to reduce noise, lower costs, and keep the focus on long-term investing, to create something that would enable kiwis and…

5 months ago by

Fresh From The Field – Te Ūaka Identity by McCarthy

The Lyttelton Museum’s new name and brand come to life in a multitude of combinations, made up mostly of black and white shapes that hark back to nautical flags. Brought to life by McCarthy, the refreshed identity gives fluidity and structure to ground Te Ūaka firmly in the present as it starts the journey towards…

7 months ago by

From The Edges – Toi Ārahitanga, The Art Guide

In our From The Edges series we feature Aotearoa NZ Academic Design Projects. Our practice as designers can be seen to be explored, pushed and perhaps become something entirely new where it exists at the edges of our practice in the world of academia. Free from the constraints of commercial outcomes and clients, designers explore and…

7 months ago by

Fresh From The Field — Citizens Advice Bureau Website and Intranet By Somar Digital

The new, easy-to-use CAB website was refreshed by Somar digital, with a focus on modernising it, whilst also improving the user journey but maintaining the knowledgeable and trusted advice that kiwis have come to rely on. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: The…

7 months ago by

Making your website or app accessible

As the world becomes ever more digital – a process that’s been accelerated by the covid pandemic – it’s even more important that no-one is left behind. Follow these tips for making your website or app accessible – originally published on https://www.belab.co.nz/items/making-your-website-or-app-accessible. Most of us use websites and apps every day, without even thinking about…

7 months ago by

Fresh From The Field – Te Anau Time Campaign by Strategy

Strategy creates “Te Anau Time”, to inspire Kiwi’s to visit Te Anau. Using captivating photographs and simple typography, Te Anau Time is set to inspire travellers that there has never been a better time than now to experience and explore one of New Zealand’s most diverse regions. Want to submit your own work to Fresh…

7 months ago by

Fresh From The Field — Emma Lewisham website By Studio Almond

Emma Lewisham worked with Studio Almond to create an innovative design-led web experience that complemented the brands values of becoming the world’s first carbon positive beauty brand. A minimal and sophisticated approach helps to focus on the products and showcase the simple yet elegant design of the brand. Unique designs and layouts work together to…

8 months ago by

Fresh From The Field – Ahi Kā for BCFNZ by Colenso BBDO

BCFNZ turns to te ao māori to help empower women to get a mammogram. Colenso BBDO created a vibrant and eye-catching campaign, telling the story of wāhine Māori and their journey back to respecting their breasts. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: For…

8 months ago by

Fresh From The Field – Venues Otautahi by McCarthy

We get great insight into McCarthy’s process for designing a brand in their project for Venues Ōtautahi – a mix of striking photography, bold colours and expressive illustration styles gives Venues Ōtautahi a versatile and creative brand, which can be adapted as needed and adds to the impact of the overall experience.  The brief: Venues…

9 months ago by

Lunch with Blutui

Come and join our partner Blutui for lunch, they deliver the ultimate agency weapon in the battle for better websites. You are invited to join us online as the Blutui team run you through their platform and how Blutui puts your agency in control of web projects.  It’s Wednesday so we thought we’d give you…

9 months ago by

Fresh From The Field – Epicene by Klim Type Foundry

Epicene is a new Baroque-inspired serif typeface collection from the Klim Type Foundry. Taking around a decade to come into creation, the Epicene Collection is an experiment in modernising Baroque letterforms. It was anything but a linear process – inspired by articles and essays about gender and sexuality in society, Baroque art and type history. But…

9 months ago by

Museum of Meaningful Moments by Good Health Design

  The Brief: The Museum of Meaningful Moments (MMM) is an online exhibition and archive space created and curated by Good Health Design. MMM invites people to share small, meaningful moments from their everyday lives that may otherwise go unnoticed. It is a way to explore COVID-19 lockdowns as an opportunity for people to slow…

9 months ago by