Fresh From The Field – Te Ūaka Identity by McCarthy

The Lyttelton Museum’s new name and brand come to life in a multitude of combinations, made up mostly of black and white shapes that hark back to nautical flags. Brought to life by McCarthy, the refreshed identity gives fluidity and structure to ground Te Ūaka firmly in the present as it starts the journey towards…

1 month ago by

From The Edges – Toi Ārahitanga, The Art Guide

In our From The Edges series we feature Aotearoa NZ Academic Design Projects. Our practice as designers can be seen to be explored, pushed and perhaps become something entirely new where it exists at the edges of our practice in the world of academia. Free from the constraints of commercial outcomes and clients, designers explore and…

2 months ago by

Fresh From The Field — Citizens Advice Bureau Website and Intranet By Somar Digital

The new, easy-to-use CAB website was refreshed by Somar digital, with a focus on modernising it, whilst also improving the user journey but maintaining the knowledgeable and trusted advice that kiwis have come to rely on. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: The…

2 months ago by

Making your website or app accessible

As the world becomes ever more digital – a process that’s been accelerated by the covid pandemic – it’s even more important that no-one is left behind. Follow these tips for making your website or app accessible – originally published on https://www.belab.co.nz/items/making-your-website-or-app-accessible. Most of us use websites and apps every day, without even thinking about…

2 months ago by

Fresh From The Field – Te Anau Time Campaign by Strategy

Strategy creates “Te Anau Time”, to inspire Kiwi’s to visit Te Anau. Using captivating photographs and simple typography, Te Anau Time is set to inspire travellers that there has never been a better time than now to experience and explore one of New Zealand’s most diverse regions. Want to submit your own work to Fresh…

2 months ago by

Fresh From The Field — Emma Lewisham website By Studio Almond

Emma Lewisham worked with Studio Almond to create an innovative design-led web experience that complemented the brands values of becoming the world’s first carbon positive beauty brand. A minimal and sophisticated approach helps to focus on the products and showcase the simple yet elegant design of the brand. Unique designs and layouts work together to…

2 months ago by

Fresh From The Field – Ahi Kā for BCFNZ by Colenso BBDO

BCFNZ turns to te ao māori to help empower women to get a mammogram. Colenso BBDO created a vibrant and eye-catching campaign, telling the story of wāhine Māori and their journey back to respecting their breasts. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: For…

3 months ago by

Fresh From The Field – Venues Otautahi by McCarthy

We get great insight into McCarthy’s process for designing a brand in their project for Venues Ōtautahi – a mix of striking photography, bold colours and expressive illustration styles gives Venues Ōtautahi a versatile and creative brand, which can be adapted as needed and adds to the impact of the overall experience.  The brief: Venues…

3 months ago by

Lunch with Blutui

Come and join our partner Blutui for lunch, they deliver the ultimate agency weapon in the battle for better websites. You are invited to join us online as the Blutui team run you through their platform and how Blutui puts your agency in control of web projects.  It’s Wednesday so we thought we’d give you…

3 months ago by

Fresh From The Field – Epicene by Klim Type Foundry

Epicene is a new Baroque-inspired serif typeface collection from the Klim Type Foundry. Taking around a decade to come into creation, the Epicene Collection is an experiment in modernising Baroque letterforms. It was anything but a linear process – inspired by articles and essays about gender and sexuality in society, Baroque art and type history. But…

3 months ago by

Museum of Meaningful Moments by Good Health Design

  The Brief: The Museum of Meaningful Moments (MMM) is an online exhibition and archive space created and curated by Good Health Design. MMM invites people to share small, meaningful moments from their everyday lives that may otherwise go unnoticed. It is a way to explore COVID-19 lockdowns as an opportunity for people to slow…

4 months ago by

Fresh From The Field – Tip Top by Shine

Shine were tasked by Tip Top to relaunch their brand under the banner of all things optimism. The project encompassed a brand comms launch, building out the design and comms system and a special, secret product launch to the public.   The brief/kaupapa: We believe optimism is a super power. If you could bottle it you…

4 months ago by

Blutui partner with global martech consultancy to deliver amazing web to agencies worldwide

The team at Blutui are thrilled to announce their newly minted partnership with a global advertising and creative agency technology consultancy. Togther, they are on a mission to provide clients with a 360 degree service that offers ad agencies everything they could ever need to make them more efficient, profitable and sustainable. Blutui Founder and…

5 months ago by

Fresh From The Field – Boniface Website by Grafik

Grafik’s website design for photographer Steven Boniface does a dual duty of both showcasing his powerful, profound and precise work and his personality, in a clean and bold way. If you have new or recent work that you would like to share for Fresh From The Field, then head to our submission form for more…

5 months ago by

Fresh from the Field – Ka Mua, Ka Muri by Fly Creative

This Fresh from the Field shines a light on Fly’s work in collaboration with Colenso BBDO and Franklin Road for Spark.  All parties worked together to interweave history, sound, digital, illustration and more to celebrate Matariki in a uniquely kiwi way.  The Brief: ‘Ka Mua, Ka Muri’ is a digital sky experience that weaves technology,…

5 months ago by

Fresh From The Field – Supergenerous by Previously Unavailable

In this Fresh From the Field from Previously Unavailable, delightful, big-hearted characters for Supergenerous get paired with warm, inviting colours to encourage generosity by making it feel real and meaningful.  The Brief / Kaupapa: In 2021, we were engaged by fintec start-up Fund A Future to redevelop their brand ahead of their market launch. The…

5 months ago by

Fresh From the Field – COVID Tracer App by RUSH Digital

This week we have a very timely Fresh from the Field by RUSH, we get a behind-the-scenes look into their hard work on the NZ COVID Tracer app. During the 2020 lockdown, RUSH’s design and delivery teams worked hard remotely and collaboratively at home, to rapidly launch the initial version of the NZ COVID Tracer…

5 months ago by

BJ Ball Student Design Competition

BJ Ball Papers dedicated to celebrating graphic design in print right here in Aotearoa, New Zealand. The BJ Ball Student Design Contest is back again – it’s an opportunity for Aotearoa Graphic Design students to showcase their talents and work to the design industry.This is an exceptional opportunity for students follow a project from brief through to print, and to…

6 months ago by

Blutui® rewards frontend developers with BluBonds

DA partners Blutui are offering front-end web developers and creative agency subscribers an opportunity with BluBonds.  Aotearoa martech company Blutui, is a platform aimed squarely at advertising agencies, creative studios and their front-end web developer talent. Blutui offers BluBond rewards to users who build 5 or more sites on the platform and further Blubonds will…

9 months ago by

Fresh From the Field — Wonder Horse, PAN and Blutui

Hello Friday! Feeling Parched? This Fresh from the Field features University of Waikato Design student Ruslan Courtman’s mahi to create the perfect cocktail site wonderhorse.co.nz during an internship at Hamilton-based digital agency PAN® The Love Agency™, some spectacular digital design brought to life with Blutui, PLUS a refreshing signature cocktail recipe to start your weekend off…

11 months ago by

Fresh From The Field — Pump Lifestyle Collection by Fly

The Pump Lifestyle Collection was recently recognised with Gold at Pride in Print and is a finalist in the 2020 Best Awards. The playful typography, innovative digital experience and quality print production in this campaign are of the exceptional calibre we expect from Fly. If you have new or recent work that you would like…

1 year ago by

Fresh From The Field — Commercial Bay by The Space In Between

The innovative Commercial Bay website is a place for storytelling and wayshowing. In this Fresh from the Field The Space In Between Founder Brendan Jarvis tells us while the UX design was relatively straightforward the development had its challenges. The result is a bold and compelling website that moves people to visit Commercial Bay, by…

1 year ago by

Fresh From The Field — Voice of Racism by Clemenger BBDO

This Fresh From the Field by Clemenger BBDO (in collaboration with the NZ Human Rights Commission and Assembly), features Voice of Racism an interactive website revealing the damaging effects of ceaseless micro-aggressions. This critical and confronting project challenges the notion that racism does not exist in New Zealand.  If you have new or recent work…

1 year ago by

Field Guide 2020: Navigating new realities

This Field Guide article sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 16 weeks on designassembly.org.nz and culminate in a downloadable PDF publication which will be distributed nationally.  We are incredibly grateful to Creative New Zealand who funded this 2020 Field Guide, which actively investigates, celebrates, nurtures and challenges…

1 year ago by

Under The Hood with… Matt Power

DA and Adobe have partnered up our live online event series Under the Hood, the next instalment is fast approaching on Thursday the 6th of August. We spoke to the presenters to learn more about their design career, process, the project they will be sharing and their hopes for the future of Aotearoa design. Today…

1 year ago by