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The thing we are most proud of is the success of our clients. And we’ve been contributing to that success for over 25 years. It’s important to us to be the safe hands that care about our clients’ brands, ensuring they are talked about, reached for, clicked on, and chosen first.

For us, those are the proof points of brand done right — and getting brand right is our special skill.

– Local and real
– Story-led branding
– Feet on the ground, eyes high

If you’re keen to get your brand right, let’s talk. We can work with you across our core competencies of:

• Brand positioning and stories
• Brand expression
• Artwork and production
• Flexible fit-for-project teams


Dow Goodfolk on Design Assembly

Fresh From the Field — Mac’s Seltzer, Dow Goodfolk

Fresh From the Field — Mac’s Seltzer, Dow Goodfolk

Dynamic and delightful, this Fresh From the Field features Dow Goodfolk's work for Mac's Seltzer, which will have you smile while you sip! The Brief / project Kaupapa: Following seltzer’s […]

December 1 @ 4:40 pm
Meet our friends… Dow Goodfolk’s Ben Dean

Meet our friends… Dow Goodfolk’s Ben Dean

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with Dow Goodfolk's Studio & Production Manager Ben Dean. […]

December 1 @ 4:40 pm
Under the Hood Online Webinar Recap – March 2021

Under the Hood Online Webinar Recap – March 2021

Each designer will share the brief, how they approached it, talk us through that internal feedback loop – This is too hard! It’s not working! Why did I decide to […]

December 1 @ 4:40 pm
Fresh from the Field — Mac’s Cans by Dow Goodfolk

Fresh from the Field — Mac’s Cans by Dow Goodfolk

DA ❤️'s  Mac's product and their distinctive and playful aesthetic treatments, this Fresh From The Field by Dow Goodfolk amplifies everything we know and love about Mac's. Rich visual narrative […]

December 1 @ 4:40 pm
Dow Goodfolk
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+64 09 303 9596

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7 Abbey Street Auckland Central 1010, Auckland,

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