This Fresh from the Field features Strategy Creative Christchurch‘s reinvented identity for A1 Property Managers. Playing with the concept of ‘To the power of 1’ and ‘A1 being the best’, they created a modern, strong and confident identity.
We then strengthen their existing positioning — which was “Experts in your corner” by adding to it with “Always in your corner”. Playing on the idea that A1 Property Managers are always in your corner / that you have experts in your corner. We use the typography and structure of those lines of words to make the ‘corner’ shape. This plays up their positioning line and also references the angular structure of the homes they manage.
The primary branding colours – slate grey, yellow and white were chosen to give the brand and built environment a modern feel and a strong, confident identity. These lines have then been woven into the new premises by literally putting it on the corners of the interior walls. We have also used the angles to great effect throughout the renovated building with the angles and the restricted colour palette (yellow and slate grey) helps to give a contemporary feel to the building and the refreshed brand that occupies it.
Client: A1 Property Managers
Studio: Strategy (@strategychristchurch)
Interior Architects: Hierarchy Group
Contributors: Gregg Architectural Builders, Sign Network