Fresh From the Field — Reuben and Dan Watson’s Send a Sausage

Scrolling instagram one morning late last year we noted some of our DA friends were receiving anonymous sausages in the post. This fresh from the field profiles the fantastic initiative, doing some social good, that has seen a hilariously strong response – designers Rueben and Dan Watson has been inundated by hundreds of orders for…

9 hours ago by

Fresh from the Field – Articulate Sans Typefafe and Specimen Book, Milk

Designed by Milk Design Agency Articulate Sans is a legibility enhanced typeface for people with low vision. The type specimen showcases the construction, character and effect of the typeface. The Brief: Millions suffer from poor or impaired vision and typography has a role to play in enhancing people’s everyday life through type functionality to improve…

1 week ago by

Fresh From The Field – Prezzy Card The perfect gift every time, by Onfire

When Epay wanted to rebrand Prezzy Card and Giftstation they approached Onfire. This Fresh from the Field dives into the refresh and campaign which achieved record sales for Epay the world’s leading payment processor. The Brief: Gift-giving is always a tricky thing, no matter what the occasion. In a world that is increasingly going digital,…

2 weeks ago by

Fresh from the Field — Identify, by Curative

This Fresh from the Field features incredibly important mahi from the team at curative, whose scope was to develop a brand identity, social media strategy templates, and a microsite for research into the experiences of young LGBTTQIA+ New Zealanders. The Brief LGBTTQIA+ rangatahi, youth, and young people in Aotearoa New Zealand are invisible in every…

3 weeks ago by

Fresh From the Field — Woven

This Fresh From the Field features ‘Woven’ a hands on weaving experience, created to help the public connect with the Māori cultural values of Manaakitanga and Kaitiakitanga. This admirable project by a small team of Media Design School graduates centres Te Ao Māori, environmental stewardship and design collaboration. The Brief Created by a group of…

3 weeks ago by

Fresh From the Field — Convicts.nyc by Grafik’s Nick Jardine

Rebel with a cause. This Fresh from the Field features rule breaking design by Grafik for innovative creators, makers and culture shifters Convicts. The rebellious typographically led website Convicts.nyc mergers two worlds. The Brief: Convicts are a New York City, Los Angeles and Australia-based production company that tells stories about character, movements, brands and ideas…

4 weeks ago by

Fresh From the Field — Lost Time Project

To coincide with International Women’s day this week our Fresh from the Field feature’s a collaboration by two Aotearoa creative women which sparks action and conversation around the gender pay gap. Lost Time Project visualises the 15.5% disparity, in stark black and white. “As soon as you see data visually represented, it comes to life…

1 month ago by

Fresh From the Field — Changemaker by Milk

This Fresh From the Field features a bold design outcome and bolder kaupapa for a life-changing beer. Milk created a brand of distinction, with significant heart. Disrupting the national beverage market and providing financial independence to the brewers.    The Brief: Disability is something that happens when people with impairments face barriers in society. It’s…

1 month ago by

Fresh From the Field — Wonder Horse, PAN and Blutui

Hello Friday! Feeling Parched? This Fresh from the Field features University of Waikato Design student Ruslan Courtman’s mahi to create the perfect cocktail site wonderhorse.co.nz during an internship at Hamilton-based digital agency PAN® The Love Agency™, some spectacular digital design brought to life with Blutui, PLUS a refreshing signature cocktail recipe to start your weekend off…

2 months ago by

Fresh From The Field – Dwelling in the Margins: Art Publishing in Aotearoa

Bold yellow, bold thought. The latest release from independent publisher GLORIA Books is Dwelling in the Margins: Art Publishing in Aotearoa, edited and designed by Katie Kerr. Today’s Fresh from the Field coincides with the Auckland book launch for this curated collection of stories and essays, from thirty of New Zealand’s art and design leaders.…

2 months ago by

Fresh from the Field — Will&Able by Shine

The brand execution profiled in this Fresh from the Field by Shine is expertly crafted, memorable and has significant heart. will&able drives social and environmental advancement, the smiley brand mark, and the joyous people-centred visual narrative are the perfect reflection of the feel-good vibes this project has throughout. The Brief People with disabilities have a…

2 months ago by

Fresh from the Field — Godavari Diamonds, Osborne Shiwan

Aotearoa Design Studios have a global reputation for ingenuity in our craft. Osborne Shiwan represents the Nation and delivers at the highest level, recently recognised as worldwide leaders in design innovation. This Fresh From the Field showcases Osborne Shiwan’s highly celebrated work for Godavari Diamonds, which lead to the Auckland-based brand agency awarded by Fast…

2 months ago by

Fresh from the Field — Imagine What’s Possible by Onfire

With a practice focused on Fast-moving consumer goods, Onfire is undoubtedly a leader in the market. They have a rigorous understanding of the competitive retail sales environment and ensure brands dominate their categories, while commanding attention in crowded supermarket aisles. This Fresh from the Field spotlights Packaging, Identity and custom typography (and type design!) for…

3 months ago by

Fresh From The Field — Spark 5G Race Zone by Shine

“The modern America’s Cup yacht has more in common with a Formula 1 race car than the boats of 100 years ago. With virtual modelling, composite materials and hydraulic systems that would look at home on an aircraft, these boats literally fly, reaching speeds approaching 50 knots.” Spark set Shine a challenge, to showcase the…

3 months ago by

Fresh From The Field — He Puna Taimoana, Hot pools by the sea by Strategy

Chris Flack presented the New Brighton Hot Pools project during our June Under the Hood event. We were in awe with the scale of the project and execution (including the 60ft wide logo on New Brighton beach)! The He Puna Taimoana identity designed by Strategy was recently acknowledged in the Best Awards, has achieved remarkable…

4 months ago by

Fresh from the Field – Pause Breathe Smile for Southern Cross by Voice

Pause, Breathe, Smile is an evidence-based mindfulness program developed for New Zealand schools. Voice Brand Agency developed a playful and positive aesthetic approach for this important initiative. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The brief: As part of its…

4 months ago by

Fresh From The Field – NO BOUNDARIES by Culture&Theory

Vibrant colour and bold typography at the fore, this Fresh from the Field by Culture&Theory showcases editorial design which defies boundaries. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: As part of their continued commitment to becoming a truly…

5 months ago by

Fresh From The Field – Green party merchandise by Bryce Groves

Now the final numbers of the New Zealand election are done and dusted, new Design Assembly friend Bryce Groves looks back on some crazy days creating best-selling and infamous fundraising ‘merch’ for the Green Party. The Brief: As a volunteer and de facto creative lead on the Greens’ Marketing and Fundraising committee for several years,…

5 months ago by

Fresh From The Field — Kapsi by MakeBardo

MakeBardo‘s work pushes boundaries, Bren & Luis are masterful at innovating in the categories they design for. Kapsi is nostalgic while also feeling contemporary it is intentionally weird and most importantly distinctive. This Fresh From The Field explores the identity, packaging and campaign graphics which were recently recognised as finalists in the best awards. If…

5 months ago by

Fresh From The Field — Hope St by South

Hope St empowers the most vulnerable children and communities to give them hope for the future. Studio South created a colour based brand system that speaks to the power of both giving and receiving. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for…

5 months ago by

Fresh From The Field — Western Springs College by Jasmax

Flexible place responsive design, well-crafted built outcomes and vibrancy are the hallmarks of the Western Springs College signage undertaken by Jasmax, a poutama pattern adapted from tukutuku panels express the story of consistent learning and intellectual achievement, while bold colour and clear directory information allow students to navigate an adaptive and ever-changing learning environment. If…

5 months ago by

Fresh From The Field — Everyday Horrors by Method

This Fresh from the Field features Method‘s recent work on their own project Everyday Horrors Halloween game. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief Team Method loves Halloween and with everything that has changed this year, and the possibility…

6 months ago by

Fresh From The Field — RAAD

This Fresh from the Field is brought to you by our awesome partners Portfolio Recruitment. The Portfolio team are heavily invested in our design community and reached out to tell us about Creative Director Matt Saunders latest project RAAD. We think this is a phenomenal initiative and admire the kaupapa, the environmental stewardship, the RAAD…

6 months ago by

Fresh From The Field — Pump Lifestyle Collection by Fly

The Pump Lifestyle Collection was recently recognised with Gold at Pride in Print and is a finalist in the 2020 Best Awards. The playful typography, innovative digital experience and quality print production in this campaign are of the exceptional calibre we expect from Fly. If you have new or recent work that you would like…

6 months ago by

Fresh From The Field — Pumpd by Marx

This Fresh from the Field features Marx recent work for New Edition and their hero product Pumpd. The relaxed design, friendly drop character and clever copywriting work together delivering positivity and reassurance to a category that might traditionally be regarded as purely functional or even stressful for mums. If you have new or recent work…

6 months ago by