Fresh From The Field — Cassels by Strategy Creative

This Fresh From The Field by Strategy Creative features a reworked identity which looks forward (to ensure inclusivity of future generations) and back (with heritage-inspired aesthetic cues). The bold new brand presence is applied to packaging and promotional collateral which heroes Scott Jackson’s artwork to grab attention on the shelves and instantly convey the product’s…

7 days ago by

Fresh From The Field — The Kind Project by Studio 7

DA loves seeing projects where design has ambitions to inspire social good. This Fresh From The Field by Studio7 features a brand with a big heart and generous intentions. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.   The Brief: The…

2 weeks ago by

Fresh From The Field — Eva’s Wellbeing Supplements by Plato Creative

This Fresh From The Field by Plato Creative features a bold brand application making this product distinct in its category. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Eva. A young, health-conscious and business-savvy individual, spotted a niche market for dehydrated…

1 month ago by

Fresh From The Field — Cazador by Seachange Studio

This Fresh From The Field features an eccentric identity by Seachange Studio for an iconic Auckland eatery. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: Cazador (hunter, in Spanish), is a small family-run restaurant on Dominion Road Auckland, specialising…

2 months ago by

Fresh From The Field — Kiwibank takes flight by Principals

This Fresh From The Field by PRINCIPALS (with illustrator James Stewart) cleverly captures the movement and grace of our iconic Kererū, Kea and Tūī for Kiwibank If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.   The brief: Kiwibank’s goal is to…

2 months ago by

Fresh From The Field — Lower and Slower by Fuman

This Fresh From The Field by Fuman features a smoking hot identity for a Barbeque heavyweight. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Southern BBQ is a time-tested ritual. True dedication is needed to master an unruly heat source…

2 months ago by

Fresh From The Field — Fullair by Crisp Graphics

This Fresh From The Field by Crisp Graphics brings the eco-friendly, sustainable mattresses of NZ company, Fullair, to life with their judicious and personalised branding strategy. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: A proud New Zealand company,…

2 months ago by

Fresh From The Field — Maynard Design’s Aotea – Te Pokapū

This Fresh From The Field by Maynard Design features a sensitively designed signage system that speaks to iconic architectural form and improves accessibility and legibility. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Aotea – Te Pokapū, the Aotea Centre in the…

2 months ago by

Fresh From The Field — Spreading Kindness, with Strategy Creative

Today is World Kindness Day so we are bringing you a special edition of Fresh From the Field! DA loves this collaboration between Strategy Creative, Good Bitches Baking and Fix & Fogg, not just for the impeccable design, playful copywriting and striking campaign photography but because we admire the projects kaupapa. If you have new…

2 months ago by

Fresh From The Field — Born to Create

This Fresh From The Field features an inspirational series of artwork celebrating heroines by Lucie Blazevska. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: “We were all born to create but human creation wouldn’t be at all possible without women, the…

2 months ago by

Fresh From The Field — Libby’s Pork Crack by Supply

This Fresh From The Field by Supply is as “fresh” as it gets – referencing the paste-up aesthetics and energy of 90’s Hip Hop while conveying the quality attributes contemporary foodies demand. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief:…

2 months ago by

Fresh From The Field — We Compost by Seachange Studio

This Fresh From The Field features playful branding by Seachange Studio for Auckland’s leading commercial compostable waste collection service. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: We Compost are Auckland’s leading commercial compostable waste collection service. Each week…

3 months ago by

Fresh From The Field — Hubbard’s Bran-ola by Onfire Design

This Fresh From The Field by Onfire Design features Category defining product innovation, neon colours and messaging… to ensure Hubbards Bran-ola speaks to a vibrant young market. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Having rebranded Hubbards in 2012, Matt…

3 months ago by

Fresh From The Field — Kiwi Spirit Distillery by Plato Creative

 This Fresh From The Field features a brand strategy with refined typographic detailing and packaging design that instills ambition for a craft-focused local distillery by Plato Creative.  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Kiwi Spirit Distillery are artisan producers…

3 months ago by

Fresh From The Field — Fuman’s Boards By Blank

This Fresh From The Field by Fuman features an identity and product design for a brand at the cross-section of classic surf culture and contemporary design aesthetics. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Most surf brands have a…

3 months ago by

Fresh From The Field — Whitecliffe College

This Fresh From The Field features a playful rebrand with a nod to the Bauhaus aesthetic for Whitecliffe College. Owned by Asia Pacific Education Group (APEDU) Whitecliffe has campuses in Auckland Central, Manukau, Wellington and Christchurch, and offers a highly-respected suite of arts, design, fashion and IT programmes from certificate through to postgraduate levels. If…

3 months ago by

Fresh From The Field — Bean Supreme by PRINCIPALS

This Fresh From The Field by principalsbrand.co.nz features a dynamic re-brand for Bean Supreme that delivers delight (& happiness) with delicious energy. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: Bean Supreme launched one of the first soybean ranges in New…

4 months ago by

Fresh From The Field — The Arts Foundation “Make Your Mark” by McCarthy

This Fresh From The Field features The Arts Foundation “Make Your Mark” tool, alongside the fresh new rebrand by McCarthy.  We caught up with Stephen to learn more about the tool aspect of the site.   If you have new or recent work that you would like to share in Fresh from the Field email…

4 months ago by

Fresh From The Field — Methven VJet by Culture&Theory

This Fresh From The Field features an evolution of the positioning of a well-known brand expressed in collateral design by Culture&Theory. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Since 1886 Methven has been pioneering & engineering amazing water…

4 months ago by

Fresh From The Field — Supertrash by Seachange

This Fresh From The Field features bold branding by Seachange Studio for an awesome company reducing the load on our planet, diverting waste from landfill. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Supertrash is a small, family-run collection…

4 months ago by

Fresh From The Field — wadeandleta.com by Sons and Co.

This Fresh From The Field features an out of the box website by web design maestros Sons and Co. for an iconic New York-based design duo which is sure to delight. Lyttleton based Sons and Co. elevate the global industry standards of design on the web notch by notch with each and every project they…

4 months ago by

Fresh From The Field — Sports devout lettering craftsmanship by Allan Kwok

This Fresh From The Field features some awesome lettering which fuses contemporary and victorian typographic cues from London based Kiwi designer Allan Kwok, who wanted to show support for our sports teams. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The…

5 months ago by

Fresh From The Field — Wilshire by South

This Fresh From The Field features a striking architectural identity and beautifully conceived art direction for Wilshire by South. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Wilshire is a developer of residential and commercial properties based in Auckland. They are…

5 months ago by

Fresh From The Field — Hummingbird coffee roasters by FUMAN

This Fresh From The Field features a distinguishing identity, packaging and a brand book for a unique Kiwi coffee roaster with incredible values and a great story to tell by FUMAN If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: “I love…

5 months ago by

Fresh from the field — Frozen in Time, Human Beings, Utrecht, The Netherlands by Gerbrand van Melle. 

This Fresh from the Field features a series of album art for techno music act Human Beings designed by Gerbrand van Melle. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.   Commission Context: Human Beings was founded in 1991 by Allert Aalders, Bert…

5 months ago by