Articles

Fresh from the field — Frozen in Time, Human Beings, Utrecht, The Netherlands by Gerbrand van Melle. 

This Fresh from the Field features a series of album art for techno music act Human Beings designed by Gerbrand van Melle. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.   Commission Context: Human Beings was founded in 1991 by Allert Aalders, Bert…

6 days ago by

Fresh From The Field — Tricky is Making new science simple

This Fresh From The Field features a brand strategy, striking typographic identity and packaging for a personal care range making the most of cutting edge science by Tricky. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tricky was initially briefed on…

2 weeks ago by

Smells like Fresh Print — Can I Borrow Your Spoon?

Brought to you by B&F Papers, the Smells Like Fresh Print series celebrates the beauty and tactile qualities of recently created, selected print projects. This instalment features a thoughtfully designed book, about a 4 month adventure spanning Aotearoa, and the art generated throughout that 3000km journey on the Te Araroa Trail. A collaborative work curating…

3 weeks ago by

Fresh From The Field — Cause for effect by New Territory

This Fresh From The Field features a beautifully considered charity zine with a lot of heart (& some tail) from Auckland based studio New Territory. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The inaugural Cause for effect charity zine compiles…

4 weeks ago by

Fresh From The Field — Shotover Jet by Voice

This Fresh From The Field features a brand strategy, logo, signage and livery for a tourism icon by Voice  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Shotover Jet was looking to strengthen their iconic brand and came to Voice with…

1 month ago by

Fresh From The Field — The Cool Gardener by Curious Design

This Fresh From The Field features a distinctly kiwi ‘Underground flavours’ brand and communications strategy from Curious Design. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.     The Brief: At The Cool Gardener they want to make it easy for everyone to…

1 month ago by

Fresh From The Field — Thankyou New Zealand by Marx Design

This Fresh From The Field features a Thankyou New Zealand campaign by Marx Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.     The Brief: Almost a year after Thankyou launched their personal care range in New Zealand, Marx Design were tasked…

2 months ago by

Fresh From The Field — The True Honey Co. Rare Harvest Limited Edition Mānuka Honey by Marx Design

This Fresh From The Field features innovative packaging design from Marx Design inspired by the iconic mānuka flower If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.       The Brief: Given their drive for excellence and dedication to finding the most pure…

2 months ago by

Fresh from the Field — Neleman Wine by Onfire Design

This Fresh From The Field features Packaging design for Neleman Wine by Onfire Design. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Dutchman Derrick Neleman is a passionate winemaker. After studying to become a biodynamic farmer which led him to…

2 months ago by

Fresh From The Field — We Need to Talk About Dying by Gusto Design

This Fresh From The Field features an awareness animation as part of a Hospice campaign by Gusto. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Death is not something a lot of us like to discuss, nor is it something a…

3 months ago by

Fresh From The Field — Bird Fancy by Fortyfive Design

This Fresh From The Field features the National Library’s ‘Bird Fancy’ exhibition design by Fortyfive Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.     The Brief: The brief for the National Library’s ‘Bird Fancy’ as with all good briefs was hatched…

3 months ago by

Fresh from the Field — Vitafresh by Onfire Design

This Fresh From The Field features Branding for Vitafresh by Onfire Design which seeks to Revitalise a lacklustre product category If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Known for its range of flavours and ease of use, Vitafresh flavoured…

3 months ago by

Fresh From The Field — Kai Nights by Curative

This Fresh From The Field features a campaign to encourage conversation about the role alcohol plays in the lives of young people by Curative If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: CAYAD Auckland approached Curative to help develop an intervention…

3 months ago by

Fresh from the Field — Walker Brothers kombucha by makebardo

This Fresh From The Field features bold packaging and identity design for Walker Brothers kombucha by makebardo. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: A family culture. 

Founded in 2018, Walker Brothers brew traditional and high gravity (alcoholic) kombucha.…

3 months ago by

Fresh from the Field — Chapter2 & Onfire Design

This Fresh From The Field features Chapter2 which recently won a Red Dot Award for outstanding product design.  As part of the Chapter2 team, Onfire contributed the bike’s standout graphics that accentuate the bike frame’s clean lines and advanced construction. If you have new or recent work that you would like to share in Fresh…

4 months ago by

Fresh From The Field — Sincerity/Irony Heldane Specimen Book

This edition of Fresh From The Field features a delightful type specimen book for Klim’s Heldane as a collaborative work with NZ poet Hera Lindsay Bird designed by AltGroup. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The type specimen is…

4 months ago by

Fresh From The Field — WW100 Censorship Campaign by Fox & Co Design

This Anzac day edition of Fresh From The Field features a multi-dimensional campaign to honour of New Zealand’s First World War Centenary, by Fox & Co Design  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. Project Brief: In honour of New Zealand’s First…

4 months ago by

Fresh from the Field — Slingshot Charity Series Modem by Becca O’Shea

We love featuring design for social good projects! This Fresh From The Field features illustration and product design for The Slingshot Charity Series by Becca O’Shea. For each of these modems shipped, Slingshot will donate $10 to HURRAH — Humane Rescue, Rehabilitation and Rehoming Charitable Trust. Learn more here If you have new or recent…

4 months ago by

Fresh from the Field — Te Mauri Hiko by Ryan Ferguson

This Fresh From The Field features Motion Design fromWellington-based independent designer Ryan Ferguson If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Transpower commissioned the Te Mauri Hiko – Energy Futures project to closely examine a range of electricity supply, demand and…

4 months ago by

Fresh from the Field — Earls by Studio7

This Fresh From The Field features branding for Earls by Studio7 If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Earl’s is the passion project of Lewi Earl Brown, who upon hanging up his boots on his professional league career, decided to…

5 months ago by

Fresh from the Field — Intra by Re:Brand

This Fresh From The Field features branding for Intra by rebrand.co.nz If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Mercy Angiography (now named Intra) faced a problem. Their name only focused on Angiography which is x-ray examination of blood vessels following…

5 months ago by

Fresh From The Field — Trailblazer Honors 2017 by Fox & Co Design

This Fresh From the Field coincides with pride celebrations in Wellington this month. A motion design project which celebrates leaders at the forefront of LGBTQ equality, Trailblazer Honors 2017 by Fox & Co Design  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The…

5 months ago by

Fresh from the Field — Mental Health Awareness Week by Fly

Ahead of DA’s Auckland workshop Designing a Culturally Authentic Aotearoa this Fresh from the Field features a campaign for Mental Health Awareness Week by Fly. Combining tikanga Maori, te reo Maori and the latest research into mental health workshop facilitator Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou) owner and Creative Strategist at Fly, created…

5 months ago by

Fresh from the Field — The Bowery by Curious Design

This Fresh From The Field features packaging and identity design for The Bowery by Curious Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Our brief was simple. Create a brand for a range of mens premium grooming products. A simple…

5 months ago by

Fresh From The Field – Kelly Washington by Ryan Romanes

This week’s Fresh From The Field features Brand identity and packaging design for New Zealand organic wine maker, Kelly Washington by Ryan Romanes If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tamra Kelly-Washington is one of New Zealand’s leading wine makers.…

5 months ago by

 

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