Fresh From The Field: Big Ag and game of more – By Bryce Groves x Pixelpush

What started with a scroll through the Fresh From The Field archives became an award-winning collaboration. Bryce Groves and Pixelpush joined forces to create Greenpeace Aotearoa’s Big Ag and Game […]

2 weeks ago by

Fresh From The Field: Dunedin Works Better – By Strategy Creative

How do you convince people to rethink where they live and work? Strategy Creative’s Dunedin Works Better campaign does it with wit, warmth, and just the right amount of cheek. […]

3 weeks ago by

Fresh From The Field: Telegraph Hill – By Onfire Design

Proof that first impressions matter, especially when they’re drizzled in great design. Onfire Design serves up a fresh new identity for Telegraph Hill. The brief Founded in Hawke’s Bay in […]

1 month ago by

Fresh From The Field: Cycle Wayfinding – By Maynard

Designed to make cycling simpler, safer, and more intuitive, Maynard’s latest wayfinding system for Auckland Transport helps connect people with the city. The brief As transport priorities evolve to meet […]

1 month ago by

Fresh From The Field: photoED Logo Update – By Tanker Creative

Sometimes the smallest changes make the biggest difference. Tanker Creative’s refresh of photoED builds on a familiar foundation while creating a stronger, more contemporary identity. The brief photoED is a […]

2 months ago by

Fresh From The Field: Ingham’s Buttermilk Fixx – By Onfire Design

Things got a little crunchy when Onfire Design turned up the heat for Ingham’s latest fakeaway contender. The brief Ingham’s is a well-established retail brand, bringing quality chicken products to […]

2 months ago by

Fresh From The Field: Modular Cycle Parking – By Maynard

Maynard brings visibility, sustainability, and smart urban thinking together in this cycle parking system designed for the future of Auckland transport. The brief In support of Auckland Transport’s intention to […]

3 months ago by

Fresh From The Field: Hamilton Hotel – By Daymark

Daymark breathes new life into the Hamilton Hotel, balancing heritage, humour, and contemporary hospitality in a brand built for a new generation. The brief We were tasked with repositioning one […]

3 months ago by

Fresh From The Field: Knead, Hot Cross Bun Packaging – By PERKS

Fresh from the oven and ready to carry home, PERKS creates a characteristic, and butter smooth packaging moment for Knead’s hot cross buns. The brief Knead is a much-loved neighbourhood […]

4 months ago by

Fresh From The Field: Donovans Refresh – By Dow Goodfolk

Unwrap a little joy with this refresh for Donovans, where Dow Goodfolk brings a colourful new look to a much-loved finger licking treat. The brief Donovans began its life selling […]

4 months ago by

Fresh From The Field: Papaiti Gin — Mountains to Sea – By Holiday Studio

With a rich variety of flavours, this design by Holiday Studio is crafted to reflect the characteristic taste of Papaiti Gin. The brief Mountains to Sea is a special release […]

4 months ago by

Fresh From The Field: Totally Legit Game + Networking Events – By Cheyenne Blackburn From Prevue

From a simple idea to a full world of cards, characters, and connection, our DA Friend, Cheyenne brings networking to life with Totally Legit. The brief My objective: Make networking […]

5 months ago by

Fresh From The Fields: HOME – By Daylight

HOME marks a new chapter for Growing Up in New Zealand, bringing the long-running study into a digital-first era. Daylight shares how the platform was designed to help rangatahi and […]

5 months ago by

Fresh From The Field: For Another Self – By MAKEBARDO

Tattooed skin as narrative space, that’s the idea behind For Another Self, and this week MAKEBARDO walks us through how they built an inclusive, expressive brand identity that treats tattoo […]

6 months ago by

Fresh From The Field: Anitya – The Lyric Book – By Alexandra ‘Severely’ Dawson

When Tom Scott described Anitya as ‘his first daughter’, designer Alexandra ‘Severely’ Dawson responded with a lyric book that feels intimate, feminine and strong — layered with collage, childhood drawings […]

6 months ago by

Fresh From The Field: Waha – By Strategy Creative

Grounded in hā, whakapapa and kaupapa Māori, Strategy Creative’s identity for Waha is a future-facing brand where ancestral knowledge meets modern tools, created as a place for creativity and community […]

6 months ago by

Fresh From The Field: Find My Way – By Carol Green

A community-made map turned keepsake, Carol Green’s Find My Way brings together the walking, cycling and driving journeys of Ōtāhuhu locals into one joyful, hot-pink celebration of place, people, and […]

6 months ago by

Fresh From The Field: Golden – By MAKEBARDO

A bright, thoughtful brand identity by DA Friend MAKEBARDO for Golden, celebrating the power of honest ingredients through a visual language inspired by beehives, books, and the joy of a […]

7 months ago by

Fresh From The Field: Ads on Pads Brand Identity – By Hula

Hula shares the playful brand identity they created for Ads on Pads, a social enterprise using design to break taboos and help make period products free and accessible across Aotearoa. […]

7 months ago by

Fresh From The Field: Ta Wik’ a Ta Rē Moriori | Moriori Language Week – By Ashleigh Ryan

Designed by Ashleigh Ryan, this Fresh From The Field showcases a bold, future-focused visual identity for the world’s first Moriori Language Week, celebrating ta rē Moriori, peace, and cultural renaissance. […]

7 months ago by

Fresh From The Field: Elicyon – By HNDRX

HNDRX honours Elicyon’s extraordinary archive of photography, crafting a digital design language that evolves with their ambition. The brief Elicyon is a London based design studio with a global reputation […]

7 months ago by

Fresh From The Field: Forest Water – By MAKEBARDO

Step into the forests of Appalachia with Forest Water, a sparkling craft beverage brought to life by MAKEBARDO through a visual identity rooted in resilience, heritage, and mindful consumption. The […]

7 months ago by

Fresh From The Field: Too Precious to Mine – By Bryce Groves

Bryce Groves takes us inside Too Precious to Mine, an intimate design response that turns advocacy, collaboration and native fauna into a small-format but big-impact project. The brief Several unique […]

8 months ago by

Fresh From The Field: Westpac ‘Closer’ – By Digitas NZ

With human-centred design and emotional UX at its core, Digitas turns Westpac’s ‘Closer’ promise into a digital experience that gets closer to what Kiwi businesses really feel. The brief Westpac’s […]

8 months ago by

Fresh From The Field: Koko Body Brand Refresh – By Hula

Discover how Hula translated Koko Body’s slow-care soul into a refined visual identity that champions everyday ritual.A breathing wordmark, earthy palette and emotive ritual icons come together to turn skincare […]

9 months ago by