Fresh From The Field — Spreading Kindness, with Strategy Creative

Today is World Kindness Day so we are bringing you a special edition of Fresh From the Field! DA loves this collaboration between Strategy Creative, Good Bitches Baking and Fix & Fogg, not just for the impeccable design, playful copywriting and striking campaign photography but because we admire the projects kaupapa. If you have new…

15 hours ago by

Fresh From The Field — Born to Create

This Fresh From The Field features an inspirational series of artwork celebrating heroines by Lucie Blazevska. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: “We were all born to create but human creation wouldn’t be at all possible without women, the…

2 days ago by

Fresh From The Field — Libby’s Pork Crack by Supply

This Fresh From The Field by Supply is as “fresh” as it gets – referencing the paste-up aesthetics and energy of 90’s Hip Hop while conveying the quality attributes contemporary foodies demand. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief:…

6 days ago by

Fresh From The Field — We Compost by Seachange Studio

This Fresh From The Field features playful branding by Seachange Studio for Auckland’s leading commercial compostable waste collection service. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: We Compost are Auckland’s leading commercial compostable waste collection service. Each week…

1 week ago by

Fresh From The Field — Hubbard’s Bran-ola by Onfire Design

This Fresh From The Field by Onfire Design features Category defining product innovation, neon colours and messaging… to ensure Hubbards Bran-ola speaks to a vibrant young market. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Having rebranded Hubbards in 2012, Matt…

2 weeks ago by

Fresh From The Field — Kiwi Spirit Distillery by Plato Creative

 This Fresh From The Field features a brand strategy with refined typographic detailing and packaging design that instills ambition for a craft-focused local distillery by Plato Creative.  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Kiwi Spirit Distillery are artisan producers…

3 weeks ago by

Fresh From The Field — Fuman’s Boards By Blank

This Fresh From The Field by Fuman features an identity and product design for a brand at the cross-section of classic surf culture and contemporary design aesthetics. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Most surf brands have a…

4 weeks ago by

Fresh From The Field — Whitecliffe College

This Fresh From The Field features a playful rebrand with a nod to the Bauhaus aesthetic for Whitecliffe College. Owned by Asia Pacific Education Group (APEDU) Whitecliffe has campuses in Auckland Central, Manukau, Wellington and Christchurch, and offers a highly-respected suite of arts, design, fashion and IT programmes from certificate through to postgraduate levels. If…

1 month ago by

Fresh From The Field — Bean Supreme by PRINCIPALS

This Fresh From The Field by principalsbrand.co.nz features a dynamic re-brand for Bean Supreme that delivers delight (& happiness) with delicious energy. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: Bean Supreme launched one of the first soybean ranges in New…

1 month ago by

Fresh From The Field — The Arts Foundation “Make Your Mark” by McCarthy

This Fresh From The Field features The Arts Foundation “Make Your Mark” tool, alongside the fresh new rebrand by McCarthy.  We caught up with Stephen to learn more about the tool aspect of the site.   If you have new or recent work that you would like to share in Fresh from the Field email…

2 months ago by

Fresh From The Field — Methven VJet by Culture&Theory

This Fresh From The Field features an evolution of the positioning of a well-known brand expressed in collateral design by Culture&Theory. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Since 1886 Methven has been pioneering & engineering amazing water…

2 months ago by

Fresh From The Field — Supertrash by Seachange

This Fresh From The Field features bold branding by Seachange Studio for an awesome company reducing the load on our planet, diverting waste from landfill. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Supertrash is a small, family-run collection…

2 months ago by

Fresh From The Field — wadeandleta.com by Sons and Co.

This Fresh From The Field features an out of the box website by web design maestros Sons and Co. for an iconic New York-based design duo which is sure to delight. Lyttleton based Sons and Co. elevate the global industry standards of design on the web notch by notch with each and every project they…

2 months ago by

Fresh From The Field — Sports devout lettering craftsmanship by Allan Kwok

This Fresh From The Field features some awesome lettering which fuses contemporary and victorian typographic cues from London based Kiwi designer Allan Kwok, who wanted to show support for our sports teams. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The…

2 months ago by

Fresh From The Field — Wilshire by South

This Fresh From The Field features a striking architectural identity and beautifully conceived art direction for Wilshire by South. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Wilshire is a developer of residential and commercial properties based in Auckland. They are…

3 months ago by

Fresh From The Field — Hummingbird coffee roasters by FUMAN

This Fresh From The Field features a distinguishing identity, packaging and a brand book for a unique Kiwi coffee roaster with incredible values and a great story to tell by FUMAN If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: “I love…

3 months ago by

Fresh from the field — Frozen in Time, Human Beings, Utrecht, The Netherlands by Gerbrand van Melle. 

This Fresh from the Field features a series of album art for techno music act Human Beings designed by Gerbrand van Melle. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.   Commission Context: Human Beings was founded in 1991 by Allert Aalders, Bert…

3 months ago by

Fresh From The Field — Tricky is Making new science simple

This Fresh From The Field features a brand strategy, striking typographic identity and packaging for a personal care range making the most of cutting edge science by Tricky. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tricky was initially briefed on…

3 months ago by

Smells like Fresh Print — Can I Borrow Your Spoon?

Brought to you by B&F Papers, the Smells Like Fresh Print series celebrates the beauty and tactile qualities of recently created, selected print projects. This instalment features a thoughtfully designed book, about a 4 month adventure spanning Aotearoa, and the art generated throughout that 3000km journey on the Te Araroa Trail. A collaborative work curating…

4 months ago by

Fresh From The Field — Cause for effect by New Territory

This Fresh From The Field features a beautifully considered charity zine with a lot of heart (& some tail) from Auckland based studio New Territory. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The inaugural Cause for effect charity zine compiles…

4 months ago by

Fresh From The Field — Shotover Jet by Voice

This Fresh From The Field features a brand strategy, logo, signage and livery for a tourism icon by Voice  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Shotover Jet was looking to strengthen their iconic brand and came to Voice with…

4 months ago by

Fresh From The Field — The Cool Gardener by Curious Design

This Fresh From The Field features a distinctly kiwi ‘Underground flavours’ brand and communications strategy from Curious Design. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.     The Brief: At The Cool Gardener they want to make it easy for everyone to…

4 months ago by

Fresh From The Field — Thankyou New Zealand by Marx Design

This Fresh From The Field features a Thankyou New Zealand campaign by Marx Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.     The Brief: Almost a year after Thankyou launched their personal care range in New Zealand, Marx Design were tasked…

4 months ago by

Fresh From The Field — The True Honey Co. Rare Harvest Limited Edition Mānuka Honey by Marx Design

This Fresh From The Field features innovative packaging design from Marx Design inspired by the iconic mānuka flower If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.       The Brief: Given their drive for excellence and dedication to finding the most pure…

5 months ago by

Fresh from the Field — Neleman Wine by Onfire Design

This Fresh From The Field features Packaging design for Neleman Wine by Onfire Design. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Dutchman Derrick Neleman is a passionate winemaker. After studying to become a biodynamic farmer which led him to…

5 months ago by