Fresh From The Field – Tip Top by Shine

Shine were tasked by Tip Top to relaunch their brand under the banner of all things optimism. The project encompassed a brand comms launch, building out the design and comms system and a special, secret product launch to the public.   The brief/kaupapa: We believe optimism is a super power. If you could bottle it you…

3 days ago by

Fresh From The Field – Lake Hawea Station by One Design

This Fresh from the Field features One Design’s beautifully crafted and refined branding for Lake Hawea Station. There’s a classic elegance on all touch points with outstanding photography, and the delicate Kowhai seedling is a nod to their unwavering commitment to conservation. Want to submit your own work to Fresh From The Field? Fill out…

1 week ago by

Fresh From The Field – Boniface Website by Grafik

Grafik’s website design for photographer Steven Boniface does a dual duty of both showcasing his powerful, profound and precise work and his personality, in a clean and bold way. If you have new or recent work that you would like to share for Fresh From The Field, then head to our submission form for more…

2 weeks ago by

Fresh from the Field – Ka Mua, Ka Muri by Fly Creative

This Fresh from the Field shines a light on Fly’s work in collaboration with Colenso BBDO and Franklin Road for Spark.  All parties worked together to interweave history, sound, digital, illustration and more to celebrate Matariki in a uniquely kiwi way.  The Brief: ‘Ka Mua, Ka Muri’ is a digital sky experience that weaves technology,…

3 weeks ago by

Fresh From The Field – Supergenerous by Previously Unavailable

In this Fresh From the Field from Previously Unavailable, delightful, big-hearted characters for Supergenerous get paired with warm, inviting colours to encourage generosity by making it feel real and meaningful.  The Brief / Kaupapa: In 2021, we were engaged by fintec start-up Fund A Future to redevelop their brand ahead of their market launch. The…

4 weeks ago by

Fresh From the Field – COVID Tracer App by RUSH Digital

This week we have a very timely Fresh from the Field by RUSH, we get a behind-the-scenes look into their hard work on the NZ COVID Tracer app. During the 2020 lockdown, RUSH’s design and delivery teams worked hard remotely and collaboratively at home, to rapidly launch the initial version of the NZ COVID Tracer…

1 month ago by

Fresh From The Field – The Art of Letters by Kris Sowersby

Be in to win a free copy of The Art of Letters! Simply tell us what custom typeface was used to typeset the book, then email janelle@designassembly.org.nz with the subject line “Kris Sowersby Book Entry” and put your answer in the body to enter the draw.   Formist Editions is proud to announce the release…

1 month ago by

Fresh from the Field – One Design’s Astrolabe Identity and packaging

The Fresh from the Field features ONE Design’s work for Astrolabe, who proudly celebrate their pastoral, unpretentious surroundings, this landscape drives the brand expression. The Brief: Astrolabe is a family owned wine company based in Marlborough, New Zealand. They grow their own grapes and also source from a tight-knit group of local growers who live on…

1 month ago by

Fresh From the Field — A1 Property Managers by Strategy

Strategy are kindly hosting our CHRISTCHURCH DA Annual Pub Quiz 2021 on August 10 @ 6:00 pm – get your tickets below, or find more details on the event page here. Register now   This Fresh from the Field features Strategy Creative Christchurch‘s reinvented identity for A1 Property Managers. Playing with the concept of ‘To the…

2 months ago by

Fresh From the Field — Postcards from Aotearoa, Method

The kaupapa, intelligence and craft of Method’s Postcards from Aotearoa project are phenomenal. The NZ On Air funded game allows 5-9 year old tamariki to create their likeness as a character, pack for a journey, and join their “aunty Tui” on an adventure around Aotearoa’s remarkable landscape. The HTML5 game enables children to see themselves…

2 months ago by

Fresh From the Field — Island Gin by One Design

This Fresh from the Field features One Design’s exceptional craft on Island Gin. The outstanding bottle form and the brand expression draw inspiration from the environment and speak to our coast. Making this global calibre project undeniably local. Island Gin is also a beacon of environmental stewardship and circular thinking, with raw material for the…

2 months ago by

Fresh From the Field — Kāpiti Cheese by unified brands

Kāpiti is a brand that isn’t shy of big, bold flavours, they commissioned Unified Brands to design packaging with the same confidence. The brief: Kāpiti, a brand that sets the bar for cheese – proudly holding the title for New Zealand’s most awarded cheese company. Their product is second to none, but the brand team…

2 months ago by

Fresh From the Field — 5 lanes identity Strategy Christchurch

This Fresh from the Field features Strategy Christchurch‘s new identity for a local shopping precinct. Which is both literal and lateral in drawing inspiration from the urban form. The identities expression also took cues from the brand’s vision: ‘A unique, curated shopping experience for the curious, the creative, the explorer and the child within us…

3 months ago by

Fresh from the Field — As needed, as possible.

The latest edition from Gloria Books As needed, as possible was first brought to life as a series of e-pubs (.pdf), that collected discourse around the role Enjoy—and contemporary art spaces—play within a broader arts ecology and society in Aotearoa. This print publication (designed by Kate Kerr) looks outward, building upon conversations with friends and…

3 months ago by

Fresh From the Field — Mac’s Seltzer, Dow Goodfolk

Dynamic and delightful, this Fresh From the Field features Dow Goodfolk‘s work for Mac’s Seltzer, which will have you smile while you sip! The Brief / project Kaupapa: Following seltzer’s runaway success in the USA and building on their reputation for being an imaginative bunch, Mac’s – New Zealand’s number 1 craft beer brand –…

3 months ago by

Fresh From the Field — Avalanche by Curious

The shape grammar of letterforms provides fertile territory for visual metaphor. The Apex of an A creates a pinnacle, an opportunity embraced by Curious in their revitalisation of the Avalanche brand. This Fresh from the Field showcases a playful approach to typography, fine grain texture, and playful illustrations, immediately reinvigorating this recognised identity. The Brief:…

3 months ago by

Fresh From the Field — Raise the Standard, by Strategy Creative

Ahead of our June 16 Workshop: No signal found – creating great campaigns without TV in Wellington we asked facilitator Chrissie Malloch to share a recent campaign Strategy Wellington was proud of. The Raise the Standard project is exemplary mahi, striving for social good outcomes through crafted storytelling.   The Brief:  A healthy home is…

4 months ago by

Fresh From the Field — Round Theory Wines, by ONE Design

The 2020 Kātoitoi submissions highlighted environmental stewardship at its core of a lot of the mahi our community produced last year. One of the projects that stood out to the DA team was Round Theory by ONE Design. Circular in its thinking and execution, Round Theory Wines treads lightly while making a big impact. The…

4 months ago by

Fresh From the Field… Through That Which Separates Us

DA is a huge fan of Huriana Kopeke-Te Aho‘s work, which has strong currents of social good, inclusion and equity throughout. We enjoyed collaborating with them on the 2020 Field Guide, and are in admiration of all the mahi Huriana is producing. Their latest piece to catch our eye was the striking cover design of…

4 months ago by

Fresh From the Field — He Korowai Oranga by FLY

Ahead of our upcoming Te Ao Māori and Designing a Culturally Authentic Aotearoa events in Auckland and Wellington, we invited workshop facilitator Johnson Mckay, to share some recent mahi. Manatū Hauora Ministry of Health commissioned Fly to bring He Korowai Oranga to life. The strategy delivers long term healthy futures for Māori, Johnson and his…

4 months ago by

Fresh From the Field — GSM16

This Fresh from the Field features the latest edition of GSM magazine, a bi-annual publication produced by BJ Ball Papers dedicated to celebrating graphic design in print right here in Aotearoa, New Zealand. The Brief: Launched in 2014, GSM magazine has been developed to be a reference tool pitched at both the visual communication and…

4 months ago by

Fresh From the Field — Deja by Milk

This Fresh From the Field features a zero waste pet food with a confident yet playful design outcome from Milk. Designing for both pets and planet, the shape grammar of the Deja workdmark is an intelligent nod to the end consumer as the “face of the brand”. With illustrations punctuating the optimistic green typography, the…

5 months ago by

Fresh From the Field — Health Care revolution by Culture & Theory

This Fresh from the Field, features Culture & Theory‘s brave Brand Strategy and Visual Identity Systems for Tend, who aspires to be the countries largest healthcare provider by 2030. The work is dynamic visually rich and puts ‘life’ at the centre of health. The brief / project Kaupapa: Tend came to us with a brave,…

5 months ago by

Fresh From the Field — Scapegrace Gin by One Design

This Fresh from the Field features One Design‘s mahi for scapegrace Gin. A distinctive design outcome that challenges category norms, setting a new benchmark for quality and authenticity in the RTD market.   The brief: Scapegrace Gin was expanding into the high-end pre-mixed cocktail market and needed to hold their premium positioning against other commodity…

5 months ago by

Fresh From the Field — Auckland Opera Studio by Emily Picot Design

This Fresh From the Field by Emily Picot Design is a brand refresh for an iconic institution that needed to gain cut-through with a younger audience while honouring some of the legacy brand expression.   The Brief / project Kaupapa A rebrand for the Auckland Opera Studio (AOS), a not-for-profit organisation that nurtures and develops…

5 months ago by