Articles

Fresh From The Field — Milenta / The Shy Guy – By Studio South

Our friends over at Studio South shared with us their recent brand identity work for Milenta and The Shy Guy, a new restaurant and nightclub in Auckland’s Victoria Park. Inspired by the Latin food culture of flames, wine, and dancing, Studio South’s final design creates an easy going tone and features expressive, illustrative accents. Want…

2 days ago by

Fresh From The Field — Rockburgh Rebrand – By nim Creative

Our friends over at nim Creative shared with us their design response to a rebrand project for their client, Rockburgh. With a name already packed with history and a brand story that combines fortifying towns with security and privacy, nim Creative then dialled in on the client’s Dutch heritage to develop a new brand identity…

1 week ago by

Fresh From The Field — Waste Wise – By MSO Design

Our friends over at MSO Design were asked by Upper Hutt City Council to create a vibrant waste wise education campaign on the Seven Rules of Waste Reduction. Incorporating the Ruru and its association with wisdom, they conceptualised a playful and bold identity that delivered the message in a way that was fun and easy…

2 weeks ago by

Fresh From The Field — Flowerworks Branding – By Becca O’Shea

Becca O’Shea was approached by her client to develop a floristry cart brand with attitude. Playing off of the idea of fireworks, sparklers, and “bomb bouquets”, the final brand identity for Flowerworks is a nod to 60’s floral aesthetic without sacrificing on sophistication. Want to submit your own work to Fresh From The Field? Fill…

3 weeks ago by

Fresh from the Field – Cascade Electrical By White Rabbit

White Rabbit was approached by Cascade Electrical to develop a new logo and business card. The resulting design is a clever play on the happy face which helps bridge an emotional connection to the audience while embodying the client’s key values. Want to submit your own work to Fresh From The Field? Fill out the FFTF…

4 weeks ago by

Fresh From The Field — Viare – By Iceberg

Iceberg was asked by estar OMS to design the brand identity for their new ecommerce software product, Viare. Built around the idea of order flow and in response to the effects of Covid19, Viare helps retailers better manage the fulfilment side of their ecommerce businesses. Read below to learn more about the brief and how…

1 month ago by

Fresh From The Field — Abletech brand and website refresh – By Wonderlab Ltd

Wonderlab shared with us a bit of their design thinking and how they helped Abletech, an almost two decade old IT company, leverage their brand’s goodwill in order to develop a brand-story and identity that respects the past without being shackled to it. Want to submit your own work to Fresh From The Field? Fill…

1 month ago by

Fresh from the Field – ‘Performer Type’ by Kalee Jackson

Designer and international burlesque performer, Kalee Jackson chats with us about her recent creative residency project ‘Performer Type’ in which she created a typeface in response to the burlesque and drag performances on Karagahape Road currently on display at Studio One Toi Tū until 31 Mar. Want to submit your own work to Fresh From…

2 months ago by

Fresh From The Field — Te Tiriti O Waitangi Ki Horomaka – By Vanishing Point Studio

With Covid-19 cancelling many events around Te Tiriti throughout 2020 and 2021, Vanishing Point Studio worked with Te Rūnanga o Koukourarata to create an interactive part of history. Having just over over three weeks to complete the project, the goal was to create an interactive and engaging resource that could be used to educate about…

2 months ago by

Fresh From The Field — Makikihi Fries – By Onfire Design

Onfire was invited by chief potato scrutineer Jac to bring this story to life. Drawing on inspiration from beer brands and big, bold typography to echo Makikihi Fries’ mantra of ‘keeping things simple’. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: Makikihi, South Canterbury, 1893.…

2 months ago by

Fresh From The Field — Property Council New Zealand – By Attraction Studio

Property Council New Zealand engaged Attraction Studio to update their identity – to create an updated brand that is timeless and bold, shows off refreshed organisational strategy and values, and to help them launch their refreshed brand to the world. Want to submit your own work to Fresh From The Field? Fill out the FFTF form…

2 months ago by

Fresh From The Field – Strategy Wraps Up The Year

The creatives at Strategy have an annual, 30-year tradition, which has become a celebrated, iconic tradition, that is looked forward to by many…The annual Christmas wrapping paper brief. It is a completely open brief and challenges every designer across every studio to develop designs for the Strategy wrapping paper gift. After getting dozens of submissions…

3 months ago by

Fresh From The Field — Crane Brothers’ Brand Refresh By Voice

Voice were asked to refresh the Crane Brothers logotype, to ensure it could be continue to represent class and distinction for another 20 years to come. The brand refresh makes sure that these purveyors of fine suits, luxury casual clothing and hand-made shoes can continue to represent the pinnacle of artisanal menswear, with an easy-wearing Antipodean…

3 months ago by

Fresh From The Field – Prep By White Rabbit

Prep were looking for a more professional brand identity and a clean, modern and user-friendly website, so White Rabbit were tasked with a brief to redesign their logo and developing an ecommerce website with increased usability, which was user-friendly. The end result is a well-crafted, clean and organic aesthetic, while reflecting a slight handcrafted look,…

3 months ago by

Fresh From The Field – Talbot Forest Cheese Co. By Onfire

Off to a red hot start to the year, Onfire has been awarded packaging design Gold at the World Brand Design Society Awards for its work on Talbot Forest Cheese Co. Bringing to life the cheesemaker’s story and the nature its inspired by, Onfire has artfully woven these together –  incorporating Kiwi flora, fauna and…

3 months ago by

Fresh From The Field — Born to Create By Lucie Blaze

Lucie discovers how creative women work in Aotearoa and gathers them together in her Born to Create publication. Born out of a previous series of inspirational talks, the purpose is to give a voice to women and celebrate creativity and diversity across disciplines. She explores their practices, studios and inspirations – with each interview offering…

4 months ago by

Fresh From The Field — Kernal By Edition

Kernal is a simple, gamification-free platform that was created to support educated investment for kiwis – by providing world-class investment funds in order to grow financial wealth over the long-term. The goal for Edition was to reduce noise, lower costs, and keep the focus on long-term investing, to create something that would enable kiwis and…

4 months ago by

Fresh From The Field — Fugitive By Strategy

Aotearoa’s first organic wine uses an alternative and refillable packaging and is inspired by both premium wine bottles and the world of craft beer. They are a wine that wants to break free from convention and live outside the box. Strategy were tasked with creating the identity for Fugitive that embodied all of this and…

4 months ago by

Fresh From The Field – Te Ūaka Identity by McCarthy

The Lyttelton Museum’s new name and brand come to life in a multitude of combinations, made up mostly of black and white shapes that hark back to nautical flags. Brought to life by McCarthy, the refreshed identity gives fluidity and structure to ground Te Ūaka firmly in the present as it starts the journey towards…

5 months ago by

Fresh From The Field — Citizens Advice Bureau Website and Intranet By Somar Digital

The new, easy-to-use CAB website was refreshed by Somar digital, with a focus on modernising it, whilst also improving the user journey but maintaining the knowledgeable and trusted advice that kiwis have come to rely on. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: The…

5 months ago by

Fresh From The Field — Welcome to Nowhere 2022 By Emily Stevens Studio

Emily Stevens Studio worked with Welcome to Nowhere, an independent music and arts festival, to create an updated look and feel for 2022. After initially creating the festival’s 2021 identity, the refreshed identity focuses on the local flora and fauna, using these taonga to express the diversity and uniqueness of the event, along with the…

6 months ago by

Fresh From The Field – Te Anau Time Campaign by Strategy

Strategy creates “Te Anau Time”, to inspire Kiwi’s to visit Te Anau. Using captivating photographs and simple typography, Te Anau Time is set to inspire travellers that there has never been a better time than now to experience and explore one of New Zealand’s most diverse regions. Want to submit your own work to Fresh…

6 months ago by

Fresh From The Field — Emma Lewisham website By Studio Almond

Emma Lewisham worked with Studio Almond to create an innovative design-led web experience that complemented the brands values of becoming the world’s first carbon positive beauty brand. A minimal and sophisticated approach helps to focus on the products and showcase the simple yet elegant design of the brand. Unique designs and layouts work together to…

6 months ago by

Fresh From The Field – NZ Vaccine Facts Animation Series

 When we saw the Vaccine Facts series, we thought it was a pretty nifty way to get a the complex idea of COVID-19 vaccines across our wide and diverse Aotearoa population, but in an easy and understandable way – so we got in touch with the team at Daylight Creative to ask them a few…

6 months ago by

Fresh From The Field – Engine for Empathy by Optimal Workshop

Optimal Workshop’s 2021 Strategy document needed to be easily digestible, clean, and professional, yet withstand their core values of being approachable, curious, and bold. Using illustrations to visualise complex ideas and concepts in the most simplest of ways, they pulled it all together to create something uniquely playful. Want to submit your own work to…

7 months ago by

 

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