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The home of Aotearoa New Zealand design since 2009.

Since being established Design Assembly has become the home of New Zealand design –providing a collaborative digital and physical platform for kiwi  designers to learn, keep up-to-date and be inspired.

In 2019 Design Assembly celebrated 10 years. Over this decade, we’ve got to know our own incredibly talented and passionate New Zealand design community, and along the way with the help of our community we’ve gathered the insights and ideas that have contributed to many great conversations about what goes on here, how it happens, and why it matters.

With thousands of visitors each week to the website, sell-out workshops, interviews and a nation-wide event series, Design Assembly provides a safe and positive environment to share knowledge, experiences and challenges – where designers can connect with their peers as well as support others and learn; a chance to upskill in workshops – tailored for kiwi visual designers.

Why we exist

Design Assembly is the home of Aotearoa New Zealand design – bringing New Zealand’s  designers together as a community.


Design Assembly supports Aotearoa New Zealand’s design community to inclusively connect, educate and inspire each other.

Our Values

Everyone is welcome at every age and stage.


We want to inspire every designer on their individual journey.


Design Assembly provides a safe and positive environment to share knowledge, experiences and challenges.


Showcasing, sharing and celebrating Aotearoa NZ design in all its diversity.


Design Assembly provides unique opportunities for designers to connect with and support each other

Louise Kellerman – Managing and Creative Director and Founder of Design Assembly

Louise has a background in graphic design, she studied at AUT University and has worked for over 25 years in Auckland and London. In August 2008 with a desire for events and a community for New Zealand graphic designers, Louise founded Design Assembly with a series of evening speaker events in Auckland. Since then Design Assembly has grown to hold events and workshops throughout the year in Auckland, Hamilton, Napier, Wellington and Christchurch. The website publishes fresh regular content every week profiling and celebrating New Zealand designers, studios, students and design work.

Louise Kellerman

– Inspiration is the drawing in of air. 

Jess Lowcher – Content Marketing Manager

Kate Garton – Events Manager