Since being established Design Assembly has become the home of New Zealand visual design –providing a collaborative digital and physical platform for kiwi visual designers to learn, keep up-to-date and be inspired.


This year Design Assembly celebrates 10 years. Over the past decade, we’ve got to know our own incredibly talented and passionate New Zealand visual design community, and along the way with the help of our community we’ve gathered the insights and ideas that have contributed to many great conversations about what goes on here, how it happens, and why it matters.


With thousands of visitors each week to the website, sell-out workshops, interviews and a nation-wide event series, Design Assembly provides a safe and positive environment to share knowledge, experiences and challenges – where designers can connect with their peers as well as support others and learn; a chance to upskill in workshops – tailored for kiwi visual designers.

Design Assembly – the home of New Zealand Visual Design for 10 years.


Why we exist
Design Assembly is the home of New Zealand visual design – bringing New Zealand’s visual designers together as a community.

Design Assembly supports New Zealand’s visual design community to inclusively connect, educate and inspire each other.



Our Values
Everyone is welcome at every age and stage.
We want to inspire every visual designer on their individual journey.
Design Assembly provides a safe and positive environment to share knowledge, experiences and challenges.
Showcasing, sharing and celebrating NZ visual design in all its diversity.
Design Assembly provides unique opportunities for visual designers to connect with and support each other

Louise Kellerman – Director and Founder


Louise has a background in graphic design, she studied at AUT University and has worked for 19 years in Auckland and London. In August 2008 with a desire for events and a community for New Zealand graphic designers, Louise founded Design Assembly with a series of evening speaker events in Auckland. Since then Design Assembly has grown to hold events and workshops throughout the year in Auckland, Hamilton, Napier, Wellington and Christchurch. The website publishes fresh regular content every week profiling and celebrating New Zealand visual designers, studios, students and design work.


Louise Kellerman
– Inspiration is the drawing in of air. | 027 360 5090

Nicole Arnett Phillips – Editor


Nicole has 20 years’ experience in publication design, visual communication and art direction working in New Zealand, the UK, Australia and the US. She now lives and works on the Coromandel peninsula, and is passionate about championing the design happening in our regions and the diversity of design practice in Aotearoa. In addition to her role with Design Assembly, Nicole is a document designer, printmaker, and as TYPOgraphHer she writes, designs and produces publications about typography, culture and politics for design audiences. Nicole also regularly teaches at design schools in Australia and New Zealand. She has been invited to speak at several international events – including keynotes at the Typism (2013), and The Design Conference (2016).

Hollie Arnett – Wellington DA Host


Hollie is the founder, creative director and designer at her studio, Black and White Studios. Originally from England, Hollie now calls New Zealand home and has been a part of the Wellington creative community for over 6 years, attending and hosting workshops, meetups and events all over the capital and New Zealand.


With a super-nerdy obsession with letterforms, Hollie specializes in typography, lettering and branding across a variety of different mediums. Hollie also teaches typography at Massey University, runs hand lettering workshops, writes and creates videos about typography & lettering, and is a member of the International Society of Typographic Design.

Jason Juno – Napier DA Host

Nicola Devine – Christchurch DA Host


Nicola works with a team of amazing designers in Christchurch to help deliver the annual program of Design Assembly events and workshops locally.


Nicola originally trained as a graphic designer in the 1990s, when iPhones were still a twinkle in Steve Jobs’ eye, Nicola has been involved in both print-based and interactive media since her time studying at Wanganui School of Design. Owner of design studio Tanker Creative, founded in 2003, Nicola is an avid follower of new technology in strategy, marketing, design and communications. She has an interest in cultural and gender diversity, as well as collaborative practice between creatives from spheres such as photography, fine art and writing.