Design Assembly seeks to celebrate, grow and challenge the New Zealand graphic design community through online conversation, events and workshops, to build a strong, supportive profession.

 Design Assembly strives to

  • Create a place to belong to
  • Celebrate, nurture and grow New Zealand graphic design
  • Connect New Zealand graphic designers with each other and to the world
  • Challenge the industry
  • Provoke discussion and debate
  • Love and value New Zealand graphic design


Louise Kellerman – Director and Founder

I believe in the creative process, mark-making and community. I am a mum to two young girls, a partner to Daniel and a big dreamer and doer.

Professionally I’ve been working as a graphic designer for over 17 years.


In August 2008 with a desire for events and a community for graphic designers in Auckland, I founded Design Assembly.


My vision for Design Assembly is to be the community for New Zealand graphic designers, committed to sharing ideas, information and inspiration. It consists of events in Auckland, Wellington, Christchurch and Hamilton, a website of fresh regular content and an annual workshop series.


Have a listen to the DA Conversations Podcast here.


I look forward to seeing you at the next Design Assembly event.

Follow us on Facebook
And join our group on LinkedIn


Louise Kellerman
– Inspiration is the drawing in of air.

Phone 027 360 5090

859A New North Road (Entrance off Lloyd Ave)
Mt Albert, Auckland

Nicola Devine – Christchurch DA Host

Nicola works with a team of amazing designers in Christchurch to help deliver the annual program of Design Assembly events and workshops locally.

Nicola originally trained as a graphic designer in the 1990s, when iPhones were still a twinkle in Steve Jobs’ eye, Nicola has been involved in both print-based and interactive media since her time studying at Wanganui School of Design.

Owner of design studio Tanker Creative, founded in 2003, Nicola is an avid follower of new technology in strategy, marketing, design and communications. She has an interest in cultural and gender diversity, as well as collaborative practice between creatives from spheres such as photography, fine art and writing.


Marine Bucher – Wellington DA Host

Marine is originally from Paris and has been in the capital for 4 years. She is helping the design community by organizing Design Assembly events and workshops in Wellington.

Marine believes in design for good and is helping ethical businesses with design and digital. She is also a digital designer at the Open Polytechnic of New Zealand creating games and experiences for students as a way of learning.

She loves to craft and upcycle anything around her. She plays with new technologies and MR for making the world a better place. She is amazed about planting, harvesting and eating her own veggie in her Welly garden.