Fresh From The Field — Zoe & Morgan by Coda Design Studio

This week’s Fresh From The Field features the brand and recent collateral design for Zoe & Morgan by Coda Design Studio. If you have new or recent work that you […]

4 years ago by

Fresh From The Field — Thankyou by Marx Design

This week’s Fresh From The Field features a new brand for Thankyou by Marx Design. If you have new or recent work that you would like to share in Fresh […]

4 years ago by

Fresh From the Field — Property Brokers by VOICE

This week’s Fresh From The Field features a new identity for Property Brokers by VOICE. If you have new or recent work that you would like to share in Fresh […]

4 years ago by

Fresh from the Field — Rhodes Physiotherapy Brand Identity by RUN

This week’s Fresh From The Field features identity design for Rhodes Physiotherapy by RUN. If you have new or recent work that you would like to share in Fresh from the […]

4 years ago by

Fresh from the Field – Havana Brothers Cold Press Juice by Good Eye

This week’s Fresh From The Field features packaging design for Havana Brothers Cold Press Juice by Good Eye If you have new or recent work that you would like to share […]

4 years ago by

Fresh from the Field — Strahl Brand by Dow Goodfolk

The brief: Innova, a kitchen and beverageware design company asked us to update their international brand, Strahl, a brand of virtually unbreakable glassware. Design response: We gave them an update […]

4 years ago by

Fresh from the Field — Luna Brand by Studio Marque

This week’s Fresh From The Field features a name and brand for Luna by Studio Marque. If you have new or recent work that you would like to share in […]

4 years ago by

Fresh from the Field — Calocurb Brand by Little Giant

This week’s Fresh From The Field features a new brand, Calocurb, built from the ground up by Little Giant. If you have new or recent work that you would like […]

4 years ago by

Fresh from the Field — Creating a Buzz for Pharmapac by Onfire Design

This week’s Fresh from the Field features a new brand positioning, collateral and exhibition design for Pharmapac by Onfire Design. If you have new or recent work that you would […]

4 years ago by

Fresh from the Field — Chamber Music New Zealand by VOICE

This week’s Fresh from the Field features a brand refresh for  identity for Chamber Music New Zealand by VOICE. If you have new or recent work that you would like to […]

4 years ago by

Fresh from the Field — Victoria Spicer by Sea Change

This week’s Fresh from the Field features an identity for London-based set design Victoria Spicer by Sea Change. If you have new or recent work that you would like to […]

4 years ago by

Fresh from the Field — Fair and Square Branding and Packaging by Meke Design

This week’s Fresh from the Field features Meke Design’s work for Fair and Square. If you have new or recent work that you would like to share in Fresh from the […]

4 years ago by

Fresh from the Field — GoGetEm Coaching brand identity by Forth&Co

This week’s Fresh from the Field features Forth&Co’s work for GoGetEm Coaching. If you have new or recent work that you would like to share in Fresh from the Field email […]

4 years ago by

Fresh from the field — Kirkcaldie, ThompsonCo.

This week’s Fresh from the Field celebrates ThompsonCo.’s recent work for Kirkcaldie in Christchurch. If you’ve got new or recent work that you’d like to share in our weekly Fresh […]

5 years ago by

Fresh from the field — Refreshing L&P, Marx

This week’s Fresh from the Field celebrates L&P‘s rebranding via some stunning photography, brought to you by Marx. If you’ve got new or recent work that you’d like to share […]

5 years ago by

Branding & Placemaking for Cities, Katie Bevin, 23rd May, Wellington

The Wellington Chapter of SEGD hopes you enjoyed Off Grid 17, we certainly enjoyed meeting you all. The dates are set for Off Grid 18 — put 22–27 February 2018 […]

5 years ago by

Fresh from the Field — Newsroom, Sanders Design

This week’s Fresh from the Field showcases the branding and identity for Newsroom by Sanders Design. If you’ve got new or recent work that you’d like to share in our weekly Fresh from […]

5 years ago by

Hot New Things — Adam Bradley, Unitec

Our 2017 Hot New Things series continues today – an opportunity to profile a selection of some of the top design grads coming out of our tertiary institutions. This week we speak with Adam […]

5 years ago by

Hot New Things — Christopher Bryant, ACG Yoobee School of Design

Our 2017 Hot New Things series continues today – an opportunity to profile a selection of some of the top design grads coming out of our tertiary institutions. This week we speak with Christopher […]

5 years ago by

Fresh from the Field — Proudly Asian Theatre, Category

This week’s Fresh from the Field celebrates the new branding for PAT by Category. If you’ve got new or recent work that you’d like to share in our weekly Fresh […]

5 years ago by

DA Workshop: Creative Strategy with Johnson McKay, 24 February 2017, Auckland

Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland:

Creative Strategy
Friday 24th February
9am–12.30pm
Studio One Toi Tu, Auckland


Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!


People are constantly bombarded with advertising overkill. As anti-advertising defence shields get more and more sophisticated, brands are looking for new ways to genuinely engage people. Learn how to develop strategic briefs and brainstorm strategic problems with creative solutions. Move past advertising and create genuinely engaging creative strategy.

Learning Outcomes:
– How to write strategic and creative briefs
– How to think divergently and assess the strength of ideas
– How to create brand loyalty in today’s anti-advertising generation
– How to design for an anti-advertising generation

Eventbrite - Creative Strategy with Johnson McKay

Fresh from the Field — Robert Harris, Fuman

This week’s Fresh from the Field showcases an iconic New Zealand company’s update by Fuman, for Robert Harris. If you’ve got new or recent work that you’d like to share in our weekly Fresh […]

5 years ago by

Fresh from the Field — Ponsonby Road

Celebrating the Ponsonby Business Association’s new branding for iconic Ponsonby Road — created by the team at Voice. The Brief How do you capture the uniqueness of Ponsonby Road in […]

6 years ago by

Fresh from the Field — 7th Season Silo Park Brand Refresh by Easterly

This week’s Fresh from the Field features the brand refresh for the seventh season of Silo Park activity by Easterly. If you have new or recent work that you would […]

6 years ago by