Fresh from the Field — Calocurb Brand by Little Giant

3 years ago by

This week’s Fresh From The Field features a new brand, Calocurb, built from the ground up by Little Giant.

If you have new or recent work that you would like to share in Fresh from the Field email Lana for details.

The brief:
Calocurb is a world first: a daily supplement that contains a groundbreaking, naturally active ingredient grown in little old Nelson. It promises control over the appetite using only three plant-based ingredients.

Little Giant was asked to create an end-to-end brand experience that communicated not only the product’s natural roots, but also its scientific heritage and benefits to the consumer.

The response:
A multidisciplinary team built the product from the ground up: from business consulting and brand strategy to visual identity and packaging design, right through to logistics infrastructure design, ecommerce ecosystem delivery, and media strategy.

The result is a cohesive approach that instantly captures the attention. Calocurb’s local launch was met with a phenomenal response, generating significant revenue for the business in just 24 hours.

The product is currently available exclusively online by subscription at, with launches into the US, Australian, and Chinese markets in the next few months on the way to global domination. Watch this space!

Designers & CD: Ollie Orme-Dudman, Emma Stone, Becca O’Shea, Erik Hay.
Developers : Isaac Rankin, Michael Goldsmith,
Copywriting : Isla Amin




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