This week’s Fresh from the Field features the brand refresh for the seventh season of Silo Park activity by Easterly.
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Since the start of 2014, Easterly has been the go-to graphic designer for each season of programmed summer activities at Silo Park.
For the current season of Silo Park, a brand refresh was undertaken to unite a more-diverse offering than ever before. Maintaining the original logo, the rest of the brand was redeveloped, centered around a new illustration of the area.
Outputs for the brand refresh included a seasonal refresh of the original Silo Park visual system, a brand new website, new collateral templates, onsite signage, print and social media content, and a range of miscellaneous visuals for new events and initiatives throughout the season.
Design Studio: Easterly
Clients: Panuku Development Auckland
Project Managed by Fresh Concept