Fresh from the Field — 7th Season Silo Park Brand Refresh by Easterly

4 years ago by

This week’s Fresh from the Field features the brand refresh for the seventh season of Silo Park activity by Easterly.


If you have new or recent work that you would like to share in Fresh from the Field email Lana for details.

Since the start of 2014, Easterly has been the go-to graphic designer for each season of programmed summer activities at Silo Park.

For the current season of Silo Park, a brand refresh was undertaken to unite a more-diverse offering than ever before. Maintaining the original logo, the rest of the brand was redeveloped, centered around a new illustration of the area.

Outputs for the brand refresh included a seasonal refresh of the original Silo Park visual system, a brand new website, new collateral templates, onsite signage, print and social media content, and a range of miscellaneous visuals for new events and initiatives throughout the season.

Design Studio: Easterly
Clients: Panuku Development Auckland
Project Managed by Fresh Concept

silopark.co.nz
easterly.co.nz

 



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