Fresh from the Field — Luna Brand by Studio Marque

6 months ago by

This week’s Fresh From The Field features a name and brand for Luna by Studio Marque.

If you have new or recent work that you would like to share in Fresh from the Field email Lana for details.

The brief: Luna is an online subscription-based service, targeted to tweens and teens, that delivers tampons, pads and liners to girls in phase with their period. It strives to bust myths and make periods fun by turning information into knowledge. Luna wants girls to feel proud about getting their period, or excited about the prospect.

Studio Marque was asked to name and create a brand that was not only supportive and empathetic but also feisty, provocative, enthusiastic and true to Luna’s values of education, empowerment and being real.

The studio response: The team at Studio Marque built the brand from square one, starting with brand definition, naming the brand Luna after the Goddess of the Moon and then building a brand around the goddess and the associated connotations with cycles and phases.

The Luna brand embodies female empowerment and normalises periods and sanitary products through fun and quirky graphics, humour and straight-up language.

The result is a brand that uses sassiness, humour and fun to break down defences, create engagement and influence behaviour. A place where girls and young women are heard, educated and empowered. A place where they build confidence, develop a greater sense of power, choice and control.

Creative Direction: Lezlie Mearns
Design Team: Michelle So


Up Next...

Auckland Festival of Photography, 31 May – 22 June

The Auckland Festival of Photography kicked off last week in Tāmaki Makaurau Auckland. This city-wide contemporary art and cultural event takes place within Auckland’s major galleries, project spaces, non-gallery venues and public sites. The programme includes a mix of emerging and established artists and comprises existing works and the creation of new work. The annual Festival is…

More from 'Fresh from the field'...

Fresh from the Field — The Brand New by Folk Creative

This week’s Fresh From The Field features a new identity, The Brand New  by Folk Creative If you have new or recent work that you would like to share in Fresh from the Field email Lana for details.    The brief: Our client, already a successful restaurateur asked Folk Creative to create an identity for her new…