This week’s Fresh from the Field features a new brand positioning, collateral and exhibition design for Pharmapac by Onfire Design.
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Pharmapac have been designing and manufacturing market leading plastic packaging solutions for the pharmaceutical and honey (apiculture) industries for over 30 years.
The New Zealand apiculture industry is a $5 billion industry. Each year a conference and trade exhibition is held to showcase the honey industry.
Our brief? To create a buzz and strengthen Pharmapac’s position as the leading honey jar supplier.
Like busy bees, we set about developing a new brand positioning ‘Ideas worth bottling’, perfectly encapsulating Pharmapac’s design led philosophy. To support this new positioning and stand out from the crowd, we created a larger that life 3D bee sculpture made of Pharmapac’s honey jars. Onfire also developed a suite of sales and marketing material for the show built around the bee and ‘Ideas worth bottling’.
Thanks to Pharmapac for being supportive of the bee and to Bootleg for bringing it to life.
Deliverables included brand strategy, brand and print design, exhibition design and the bee.