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Thankyou is a social enterprise who commit 100% of their profits to help end global poverty. To date, they have raised over $5.8 million for funding water access, sanitation and hygiene globally, impacting over 785,000 lives. After nearly 10 years in Australia achieving what many said was impossible, it was time to take Thankyou global. NZ is their first country of choice.
Since their original launch, the personal care category has become more sophisticated, taking on high-end Department Store aesthetics and strong environmental credentials. The challenge was to retain brand equity for their loyal Australian customers, whilst evolving the brand to speak to their new NZ audience.
Our solution is a sophisticated, yet accessible design to proudly sit in high-end hotels and enhance bathrooms at home. thankyou’s life changing messaging is complimented by quality print finishes and a soft pastel colour palette. The typography system finds the perfect balance between tasteful and functional, translating with ease across the large product range.
Day two of the NZ launch saw the range sold out in stores across the country causing a frenzy on social media. Purchasing decisions can be life changing.