Fresh From The Field — Hubbards Very Fancy Granola – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Influenced by the psychedelia art of the 1960’s, Onfire create packaging design for Hubbard’s Very Fancy Granola – a product that blurs the lines between dessert and breakfast. Want to submit your own work to […]

1 year ago by

Fresh From The Field — PMN is Us – By Daylight

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. With an entirely new brand redesign and digital design system rollout, Daylight walk us through their recent work for PMN. Want to submit your own work to Fresh From The Field? Fill out the FFTF form […]

1 year ago by

Between the Pages Edu Series: Preparing your art work for perfect bound books.

We popped by our Friends at BookPrint to see how they make and print books right here in Aotearoa NZ. In this week’s series, we get up close and personal with the machines and process behind bookbinding and trimming along with This series is proudly sponsored by Bookprint. Ever watched your book covers being made before? […]

1 year ago by

Fresh From The Field — Te Kaha – By Plato Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Communicating the narrative behind the stadium’s construction and establishing a solid foundation for the facility that will host unforgettable experiences, Plato Creative share their recent branding work for Te Kaha. Want to submit your own […]

1 year ago by

Meet our Friends . . . Tomorrow

‘Meet our Friends’ series is where we take a moment to celebrate and share a little about the diverse studios who make up our DA Friends. Today we spoke to our friends, Tomorrow, to learn more about their studio team, culture, and design philosophy. Want to be a part of the community? Be a Friend […]

1 year ago by

Coming in March – Women in Design Event: Design & You

We are excited to introduce the inaugural Design Assembly Women in Design Day (Design and You) 2024—an annual event dedicated to fostering community, celebration, and education among women in the design industry in Aotearoa New Zealand set for 22 March. Take a break from your everyday and journey with us as we spend an inspiring […]

1 year ago by

Fresh From The Field — Mullets That Matter – By McCarthy

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Thinking outside the barber’s chair, McCarthy Studio walk us through their recent campaign work for The Mental Health Foundation of New Zealand held in March 2023. Want to submit your own work to Fresh From […]

1 year ago by

In Motion With…. Lahiru De Silva

In this series we’re shining a light on some of the people who breathe life and action into design, Aotearoa NZ’s motion designers.  This week we sat down with Lahiru De Silva who takes us through his career journey from just ‘doing animations’ to becoming a technical creative solution by working collaboratively with the developers […]

1 year ago by

2023 Graduate Show Previews | ‘GD23’ Whitecliffe Graduate Showcase

A snapshot of some of the featured students at this year’s ‘GD23’ Whitecliffe’s Graduate Showcase happening on 5 Dec 2023. Name: Briea Bentham Course: Bachelor of Fine Arts – Graphic Design Project Name: Breez Project blurb: My project is based around a brand of non-alcoholic beverages. Breez is committed to providing a refreshing range of […]

1 year ago by

Fresh From The Field — Benny’s Bike Shop – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Inspired by early 20th-century bicycle head tube graphics and emblems, Onfire take us through their recent branding work for Benny’s Bike Shop Want to submit your own work to Fresh From The Field? Fill out […]

1 year ago by

2023 Graduate Show Preview: Te Herenga Waka—Victoria University of Wellington

A snapshot of some of the featured students at this year’s Te Herenga Waka—Victoria University of Wellington Graduate Showcase that took place 3-17 Nov. Name: Ruby Millard Degree: Bachelor of Design Innovation in Communication Design, Minor in History Scholarship and Prizes: 2021 Wellington Tangiwai Scholarship, Included on the Dean’s List for Academic Excellence 2021 and […]

1 year ago by

2023 Graduate Show Previews | ‘ReDesign’ University of Auckland

A snapshot of some of the featured students at this year’s ‘ReDesign‘ Graduate Showcase at University of Auckland happening on 23 Nov 2023. Name: Judy Jin Course/Stream: Des 301: Business and DEI Project: Pathway Description: Pathway is a digital platform that empowers East Asian women in tech with interview preparation. The platform fosters a supportive […]

1 year ago by

Fresh from the Field – One NZ’s onboarding program – by Hula

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Drawing on inspiration from te ngāhere, Aotearoa’s forest ecologies, Hula walk us through their recent work for One NZ. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. […]

1 year ago by

Design tips for building templates in Word

Our Friends over at Timplates are making the lives of designers just a touch easier – here are handy tips for how to build design templates in Word. This article is in partnership with Timplates. We design and build lots of Word templates, which means that over time we’ve learnt what works and what doesn’t […]

1 year ago by

Fresh From The Field — Moustache – By Studio South

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Challenged with reinvigorating the brand while encapsulating the bold, fun energy of it’s founder, Studio South walk us through their recent identity work for Moustache. Want to submit your own work to Fresh From The […]

1 year ago by

Aotearoa NZ Photographers . . . Abhi Chinniah

In our ‘Aotearoa Photographers’ series we sit down with NZ based photographers to learn more about their photographic practice and how their photography career got started. This week we chat with Abhi Chinniah, a photographer based in Tamaki Makaurau, Auckland, who uses portraiture to elevate marginalised voices, honing in on women of colour, migrant communities, […]

1 year ago by

2023 Graduate Show Previews | ‘Debrief’ Otago Polytechnic, Te Pūkenga

A snapshot of some of the featured students at this year’s ‘Debrief’ Graduate Showcase ( Otago Polytechnic | Te Pūkenga ) happening on 16-17 Nov 2023. Name: Evie Noad Project: Living Campus Seed Library Description: The brief provided by Living Campus for this project requested a design solution for a seed library to be located […]

1 year ago by

Fresh From The Field — Social Sector Commissioning Visual Identity – By Gusto Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Showcasing the strength that comes with community, Gusto Design take us behind their recent brand identity work for MSD. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. […]

1 year ago by

2023 Graduate Show Previews | MDS XXV

A snapshot of some of the featured students at this year’s Media Design School Graduate Showcase taking place 17 Nov 2023. Name: Kirsty Leggit Project: ‘DesignHer+’ Description: ‘DesignHer+’ offers a two-day immersive experience for female creatives embarking on their design careers. The event is a unique journey into creativity, culture, and leadership, and includes interactive […]

1 year ago by

Save the date: 2023 Design Grad Showcases

Kia ora design folks! Keen to check out the work of Aotearoa NZ’s newest creative talent? Save the date! Here’s a list of the dates we have for the upcoming design graduate exhibitions of our partner schools across the country: 

1 year ago by

Ahead of Semi Permanent: 5 mins with Game Designer & Producer, Maru Nihoniho

In the lead up to 2023’s Semi Permanent coming up in Pōneke this November, we chat with game designer and producer, Maru Nihoniho, who will be one of the featured speakers at this year’s event. You can find out more about the Semi Permanent line-up here. Are you planning on heading to Semi Permanent this […]

1 year ago by

Fresh From The Field — Raise the Standard – By Strategy Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Borrowing the wit, rhyme and cultural relevance found in protest signs, Strategy Creative partnered with MBIE and Tenancy Services to create ‘Raise the Standard’, a brand that challenges the “tough-it-out” mentality Kiwis have about housing. […]

1 year ago by

Ahead of Semi Permanent: 5 mins with illustrator, Ruby Jones

In the lead up to 2023’s Semi Permanent coming up in Pōneke this November, we chat with Aotearoa NZ illustrator, Ruby Jones, who will be one of the featured speakers at this year’s event. You can find out more about the Semi Permanent line-up here. Are you planning on heading to Semi Permanent this year? Our […]

1 year ago by

Fresh From The Field — Vitasport – By Dow Goodfolk

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Dow Goodfolk walk us through their recent work developing a new brand story and growing the brand identity for Vitasport. Want to submit your own work to Fresh From The Field? Fill out the FFTF form […]

1 year ago by

Aotearoa NZ Photographers . . . Kenton Adolf

In our ‘Aotearoa Photographers’ series we sit down with NZ based photographers to learn more about their photographic practice and how their photography career got started. This week we chat with Kenton Adolf, a photographer and final year student at Media Design School. This article is sponsored by MyChillyBin Tell us a little about your […]

1 year ago by