Meet our Friends . . . Tomorrow
‘Meet our Friends’ series is where we take a moment to celebrate and share a little about the diverse studios who make up our DA Friends. Today we spoke to our friends, Tomorrow, to learn more about their studio team, culture, and design philosophy.
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Where are you based and what shape does the Tomorrow team take?
We’ve got two studios, one in Tāmaki Makaurau Auckland by the beach in Takapuna and one in Ōtautahi Christchurch in the central city.
Our team is made up of designers and developers, while Ben leads our strategic work and overall studio relationships with our current and prospective clients.
Can you share with us what a typical day at your studio looks like?
Coffee kick starts the day for everyone usually, and from there, each day looks pretty different depending on what we have going on in the studio. We’re really collaborative internally and externally, so the design team will be checking in with each other on some of their work that’s nearing a delivery milestone. Similarly our development team will be bouncing ideas with a designer working on a new site, or be deep in the code of a current project. There’s also plenty of pitches, presentations and doing discovery sessions with clients. We’re a pretty tight knit team and socialise quite a lot outside of work too.
What projects have you been working on recently?
We’ve been working on some really interesting projects throughout 2023 and a lot of them have recently launched, or are about to in the coming weeks, which is exciting.
Clean Meals is a new brand we’ve created and will be live before the end of the year. It’s a meal subscription service delivering fresh, tasty and clean-eating meals nationwide. Along with the brand we’ve worked on the packaging and built a fully-custom subscription management system. It’s a great example of our end-to-end brand capability.
Last month our rebranding work for Sprout People went live. They are an innovative studio that help deep tech, SaaS and advanced manufacturing businesses scale through people, culture and leadership. Their brand and narrative was dated and didn’t reflect who they were and what they do. We developed a totally new identity, story and website that’s given them the tools to accelerate their own growth.
And we’re really looking forward to launching Usai before the end of the year, which is a new tea brand that’s seeking to challenge a category primarily dominated by a handful of large incumbents.
What does the Tomorrow design process and philosophy look like?
We believe that the best results are achieved when there is genuine collaboration with our clients. We’ve designed a process that allows this to happen at natural points through a project – allowing us to bring our clients on the journey while giving us the insights and creative freedom to do our best work.
Favourite tools in the studio to help your team manage the day-to-day?
Streamtime, Trello and Slack are the main tools we use across the studio.
What recent achievements or projects are you most proud of?
It’s been really rewarding having our peers recognise our work for Able and Moksha at the Best Awards and after many years of talking about it, it’s been great to have finally rebranded ourselves as Tomorrow.
We’ve also recently created an initiative called Brand For Good where we’re giving away a $50k+ brand package to a purpose-led business. We’ve had some amazing entries and at the time of writing, it’s proving very difficult to shortlist the finalists because they’re all doing such incredible work.
Where to next for Tomorrow, what is your team working towards for 2024
We’re a long way through gaining our B Corp certification and hope to achieve that early in 2024 which will be awesome. We also have some really interesting and diverse projects in the pipeline that we’re looking forward to starting in the new year, spanning brand, packaging and digital.
Lastly, where can people connect with you on socials?
Website – www.tomorrowstudio.co.nz