Fresh From The Field — Curatif – By Marx Design

Marx Design walk us through their redesign for Curatif’s cocktails Essentials range.  Building upon the playful illustrative approach of the existing range, the team at Marx brought the energy of the drink’s provenance, history and occasion to life with collaged scenes out of nostalgic imagery to create a carefully managed balance of indulgent irreverence. Want…

4 days ago by

Under the hood with … Ella Hampshire-Perks, Graphic Designer and Director of PERKS

Ahead of our next online Under The Hood event on 6 July, we learnt more about one of our speakers, Ella Hampshire-Perks of PERKS Ella is a Graphic Designer and Director of PERKS, a purposefully small branding studio that supports SME’s to grow through thought-led design. PERKS is a nimble and mostly remote studio that…

6 days ago by

Fresh From The Field — Caetano Family Chiropractic – By nim Creative

nim Creative shared with us how they developed the branding identity for Caetano Family Chiropractic. Working with a limited budget, nim Creative were able to develop a gentle look and feel utilising heart and vertebrae symbols which delivered on the client’s vision of family and health and tied into the Chiropractic industry. Want to submit…

3 weeks ago by

Behind the curtain with Claire & Beka of The Renew Room, Rocketspark Design Partner

In this interview series we sit down with Rocketspark Design Partners to learn more about their work in website design, how they got started, and how the Rocketspark platform and partnership program has helped grow their design businesses. This week we chatted with Claire & Beka, the directors and creative minds at The Renew Room. …

3 weeks ago by

Fresh From The Field – Altura Coffee By White Rabbit

Altura Coffee reached out to the coffee fiends at White Rabbit to create a special edition Coffee Cup design to celebrate their 30th anniversary in NZ. Fueled by many coffees a day, the design team were stoked to create custom illustrations representing Altura’s accolades and show off the uniqueness of this Kiwi brand in their…

1 month ago by

On the side with . . . Steve Grant

This series profiles our DA Friends and the side projects they’re working on to develop new skills, test ideas, help people and communities or just do, for the love of it. This week we heard from Steve Grant, a freelance designer who’s one of a four person team behind PTAFTF (Part Time Artist Full Time…

1 month ago by

Fresh From The Field — Rockburgh Rebrand – By nim Creative

Our friends over at nim Creative shared with us their design response to a rebrand project for their client, Rockburgh. With a name already packed with history and a brand story that combines fortifying towns with security and privacy, nim Creative then dialled in on the client’s Dutch heritage to develop a new brand identity…

2 months ago by

Fresh from the Field – Cascade Electrical By White Rabbit

White Rabbit was approached by Cascade Electrical to develop a new logo and business card. The resulting design is a clever play on the happy face which helps bridge an emotional connection to the audience while embodying the client’s key values. Want to submit your own work to Fresh From The Field? Fill out the FFTF…

2 months ago by

Fresh From The Field — Viare – By Iceberg

Iceberg was asked by estar OMS to design the brand identity for their new ecommerce software product, Viare. Built around the idea of order flow and in response to the effects of Covid19, Viare helps retailers better manage the fulfilment side of their ecommerce businesses. Read below to learn more about the brief and how…

3 months ago by

Behind the Curtain with Liora Pine, Rocketspark Design Partner

In this interview series we sit down with Rocketspark Design Partners to learn more about their work in website design, how they got started, and how the Rocketspark platform and partnership program has helped grow their design businesses. This week we chatted with Liora Pine who’s the founder of The Little Acre, a creative studio…

3 months ago by

Fresh From The Field — Abletech brand and website refresh – By Wonderlab Ltd

Wonderlab shared with us a bit of their design thinking and how they helped Abletech, an almost two decade old IT company, leverage their brand’s goodwill in order to develop a brand-story and identity that respects the past without being shackled to it. Want to submit your own work to Fresh From The Field? Fill…

3 months ago by

Fresh From The Field — Te Tiriti O Waitangi Ki Horomaka – By Vanishing Point Studio

With Covid-19 cancelling many events around Te Tiriti throughout 2020 and 2021, Vanishing Point Studio worked with Te Rūnanga o Koukourarata to create an interactive part of history. Having just over over three weeks to complete the project, the goal was to create an interactive and engaging resource that could be used to educate about…

3 months ago by

Living the Freelance Life with Isobel Joy Te Aho-White

This month we’ve teamed up with Hnry to bring you fresh content every week. We’ll be covering a range of freelancing FAQs – like pricing your design work and will be going live on 30th March with a free webinar on ‘ How to thrive as a freelancer‘ – presented by Hnry’s CEO, James Fuller for our DA community. See…

3 months ago by

Fresh From The Field — Makikihi Fries – By Onfire Design

Onfire was invited by chief potato scrutineer Jac to bring this story to life. Drawing on inspiration from beer brands and big, bold typography to echo Makikihi Fries’ mantra of ‘keeping things simple’. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: Makikihi, South Canterbury, 1893.…

4 months ago by

Fresh From The Field — Property Council New Zealand – By Attraction Studio

Property Council New Zealand engaged Attraction Studio to update their identity – to create an updated brand that is timeless and bold, shows off refreshed organisational strategy and values, and to help them launch their refreshed brand to the world. Want to submit your own work to Fresh From The Field? Fill out the FFTF form…

4 months ago by

2022 Hot New Things: Reuben Gilchrist, Wintec

Each summer DA profiles a selection of the top design graduates coming out of our tertiary institutions. We welcome these talented emerging professionals to our industry, learn about their passions, final projects, developing creative confidence and ambitions for the future. In this article, we talk with Reuben Gilchrist from Wintec. You can find out more about…

4 months ago by

Fresh From The Field – Strategy Wraps Up The Year

The creatives at Strategy have an annual, 30-year tradition, which has become a celebrated, iconic tradition, that is looked forward to by many…The annual Christmas wrapping paper brief. It is a completely open brief and challenges every designer across every studio to develop designs for the Strategy wrapping paper gift. After getting dozens of submissions…

4 months ago by

Fresh From The Field — Crane Brothers’ Brand Refresh By Voice

Voice were asked to refresh the Crane Brothers logotype, to ensure it could be continue to represent class and distinction for another 20 years to come. The brand refresh makes sure that these purveyors of fine suits, luxury casual clothing and hand-made shoes can continue to represent the pinnacle of artisanal menswear, with an easy-wearing Antipodean…

4 months ago by

Fresh From The Field – Talbot Forest Cheese Co. By Onfire

Off to a red hot start to the year, Onfire has been awarded packaging design Gold at the World Brand Design Society Awards for its work on Talbot Forest Cheese Co. Bringing to life the cheesemaker’s story and the nature its inspired by, Onfire has artfully woven these together –  incorporating Kiwi flora, fauna and…

5 months ago by

Fresh From The Field — Born to Create By Lucie Blaze

Lucie discovers how creative women work in Aotearoa and gathers them together in her Born to Create publication. Born out of a previous series of inspirational talks, the purpose is to give a voice to women and celebrate creativity and diversity across disciplines. She explores their practices, studios and inspirations – with each interview offering…

5 months ago by

Thinking Differently – Cameron Sanders of CATO Brand Partners

Kate McGuinness recently sat down for a chat with Partner and Managing Director Cameron Sanders of Cato Brand Partners. From the Wellington studio, Cameron has played an integral role in defining brand and creative strategy for local and global-based projects. He shares his insights on the importance of storytelling, the strength of collaboration and why…

5 months ago by

Fresh From The Field – Te Ūaka Identity by McCarthy

The Lyttelton Museum’s new name and brand come to life in a multitude of combinations, made up mostly of black and white shapes that hark back to nautical flags. Brought to life by McCarthy, the refreshed identity gives fluidity and structure to ground Te Ūaka firmly in the present as it starts the journey towards…

7 months ago by

Fresh From The Field — Welcome to Nowhere 2022 By Emily Stevens Studio

Emily Stevens Studio worked with Welcome to Nowhere, an independent music and arts festival, to create an updated look and feel for 2022. After initially creating the festival’s 2021 identity, the refreshed identity focuses on the local flora and fauna, using these taonga to express the diversity and uniqueness of the event, along with the…

7 months ago by

Fresh From The Field – Te Anau Time Campaign by Strategy

Strategy creates “Te Anau Time”, to inspire Kiwi’s to visit Te Anau. Using captivating photographs and simple typography, Te Anau Time is set to inspire travellers that there has never been a better time than now to experience and explore one of New Zealand’s most diverse regions. Want to submit your own work to Fresh…

7 months ago by

Under The Hood With… Janelle Rodrigues, Creative Lead at Creature

Ahead of our next Under The Hood November event, we learnt more about one of our speakers, Janelle Rodrigues. Janelle is a founding partner and the Creative Lead of the award-winning design company Creature. She combines an enquiring mind with strategic motivations to solve her client’s creative briefs. She sees herself as more than a designer… although…

8 months ago by