Fresh From The Field – Te Ūaka Identity by McCarthy

The Lyttelton Museum’s new name and brand come to life in a multitude of combinations, made up mostly of black and white shapes that hark back to nautical flags. Brought to life by McCarthy, the refreshed identity gives fluidity and structure to ground Te Ūaka firmly in the present as it starts the journey towards…

1 month ago by

Fresh From The Field — Welcome to Nowhere 2022 By Emily Stevens Studio

Emily Stevens Studio worked with Welcome to Nowhere, an independent music and arts festival, to create an updated look and feel for 2022. After initially creating the festival’s 2021 identity, the refreshed identity focuses on the local flora and fauna, using these taonga to express the diversity and uniqueness of the event, along with the…

2 months ago by

Fresh From The Field – Te Anau Time Campaign by Strategy

Strategy creates “Te Anau Time”, to inspire Kiwi’s to visit Te Anau. Using captivating photographs and simple typography, Te Anau Time is set to inspire travellers that there has never been a better time than now to experience and explore one of New Zealand’s most diverse regions. Want to submit your own work to Fresh…

2 months ago by

Under The Hood With… Janelle Rodrigues, Creative Lead at Creature

Ahead of our next Under The Hood November event, we learnt more about one of our speakers, Janelle Rodrigues. Janelle is a founding partner and the Creative Lead of the award-winning design company Creature. She combines an enquiring mind with strategic motivations to solve her client’s creative briefs. She sees herself as more than a designer… although…

3 months ago by

Fresh From The Field – Engine for Empathy by Optimal Workshop

Optimal Workshop’s 2021 Strategy document needed to be easily digestible, clean, and professional, yet withstand their core values of being approachable, curious, and bold. Using illustrations to visualise complex ideas and concepts in the most simplest of ways, they pulled it all together to create something uniquely playful. Want to submit your own work to…

3 months ago by

Fresh From The Field – Venues Otautahi by McCarthy

We get great insight into McCarthy’s process for designing a brand in their project for Venues Ōtautahi – a mix of striking photography, bold colours and expressive illustration styles gives Venues Ōtautahi a versatile and creative brand, which can be adapted as needed and adds to the impact of the overall experience.  The brief: Venues…

3 months ago by

5 minutes with… Serval Fandango

Serval Fandango is Tāmaki Makaurau based illustrator, artist and graphic designer. His lively brilliance, and unique flair has been seen across the city from coffee cups to digitised large scale installations. Annie McCulloch from Portfolio Recruitment recently caught up with him and had a chat. When did you discover or realise your talent for creativity?…

3 months ago by

Fresh From the Field — UC Believe U Can by Strategy

Strategy were given the opportunity by Te Whare Wānanga o Waitaha University of Canterbury to create a brand strategy and creative platform that would inspire the leaders of tomorrow, repositioning them for a modern audience while staying authentic and true to Ōtautahi.  Want to submit your own work to Fresh From The Field? Fill out…

4 months ago by

Juno Gin 2022 Blank Canvas Artist Call

Each Artist Series bottle features original artwork by four artists from across New Zealand, selected from Juno’s inaugural Blank Canvas call out, inviting local artists and designers to contribute to the creation of the 2021 seasonal gin labels. Following the success of their first Blank Canvas campaign, Juno Gin are now seeking artist submissions for their 2022 Seasonal Gin Releases.…

4 months ago by

Fresh From The Field – Tip Top by Shine

Shine were tasked by Tip Top to relaunch their brand under the banner of all things optimism. The project encompassed a brand comms launch, building out the design and comms system and a special, secret product launch to the public.   The brief/kaupapa: We believe optimism is a super power. If you could bottle it you…

4 months ago by

Fresh From The Field – Lake Hawea Station by One Design

This Fresh from the Field features One Design’s beautifully crafted and refined branding for Lake Hawea Station. There’s a classic elegance on all touch points with outstanding photography, and the delicate Kowhai seedling is a nod to their unwavering commitment to conservation. Want to submit your own work to Fresh From The Field? Fill out…

4 months ago by

Fresh From The Field – Supergenerous by Previously Unavailable

In this Fresh From the Field from Previously Unavailable, delightful, big-hearted characters for Supergenerous get paired with warm, inviting colours to encourage generosity by making it feel real and meaningful.  The Brief / Kaupapa: In 2021, we were engaged by fintec start-up Fund A Future to redevelop their brand ahead of their market launch. The…

5 months ago by

Little by little we go big

I get a few invitations to speak to people about what I do. It’s something I enjoy and never take too seriously. I’m prone to digression and often go off down unplanned paths. But there are a couple of messages I always try to push. The first (which can sit uncomfortably with some people) is…

6 months ago by

Fresh From the Field — A1 Property Managers by Strategy

Strategy are kindly hosting our CHRISTCHURCH DA Annual Pub Quiz 2021 on August 10 @ 6:00 pm – get your tickets below, or find more details on the event page here. Register now   This Fresh from the Field features Strategy Creative Christchurch‘s reinvented identity for A1 Property Managers. Playing with the concept of ‘To the…

6 months ago by

BJ Ball Student Design Competition

BJ Ball Papers dedicated to celebrating graphic design in print right here in Aotearoa, New Zealand. The BJ Ball Student Design Contest is back again – it’s an opportunity for Aotearoa Graphic Design students to showcase their talents and work to the design industry.This is an exceptional opportunity for students follow a project from brief through to print, and to…

6 months ago by

Fresh from the Field — Clouston & Co by Strategy Creative

This week’s Fresh From The Field features a brand strategy, identity, packaging, print collateral, digital experience and merchandise for winemaker David Clouston by Strategy Creative If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: David Clouston came to Strategy Creative with the…

3 years ago by

Smells Like Fresh Print — APO 2019 Season Magazine

Brought to you by B&F Papers, the Smells Like Fresh Print series celebrates the beauty and tactile qualities of recently created, selected print projects. This week we share Keaykolour Notebook. APO 2019 Season Magazine Auckland Philharmonia Orchestra. In more than 70 performances annually, the APO presents a full season of symphonic work showcasing many of the world’s finest classical musicians.…

3 years ago by

Smells Like Fresh Print — Keaykolour Notebook

Brought to you by B&F Papers, the Smells Like Fresh Print series celebrates the beauty and tactile qualities of recently created, selected print projects. This week we share Keaykolour Notebook. The Creative Process – Take Note We have all experienced the highs and lows of the creative process and the light-hearted illustrations take this journey from start to finish. The…

3 years ago by

Wine Literacy with Nicole Arnett Phillips – Co-presenter of DA Workshop Wine & Type, 17th May, Auckland

In this episode I spoke to Nicole Arnette Phillips. Nicole is a designer, typographer, publisher and print-maker. Orginally from NZ, she currently lives in Brisbine. She divides her working week between client work and her own practice of publishing, typographic and printmaking pursuits AKA Typograp.HER

4 years ago by

Now and Then: Ethan Lowe

Written by Annie McCulloch, Portfolio Recruitment Now and Then is a series where we catch up with designers who’ve been recently placed, via Portfolio Recruitment. We get their thoughts and feedback about their new roles and their work. Our latest Now and Then is with Ethan Lowe, a Graphic Designer at Culture&Theory. Ethan! What an awesome year (and a bit)…

4 years ago by

Graphic Design & Photography: Ester Siraky

Design Assembly recently got the opportunity to chat with photographer Ester Siraky to find out more about her photography practice and how it all got started. This article is proudly brought to you by mychillybin. Can you tell our readers a little bit about who you are and what you do. Originally from Sweden and I am…

4 years ago by

Fresh from the Field — Victoria Spicer by Sea Change

This week’s Fresh from the Field features an identity for London-based set design Victoria Spicer by Sea Change. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. The Brief:  Victoria Spicer is an up and coming London-based set designer. She describes her work as…

4 years ago by

Fresh from the Field — Spark NZ by Kate Hurthouse

This week’s Fresh from the Field features a project by Kate Hurthouse for Spark NZ. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details.   The brief: Last year Spark  announced that 100,000 customers are now on Wireless Broadband and the company will trial a…

4 years ago by

Fresh from the Field — Fair and Square Branding and Packaging by Meke Design

This week’s Fresh from the Field features Meke Design’s work for Fair and Square. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. The Brief: Handcrafted soap is both a science and an art. With this rebrand and packaging project, Meke Design set out to…

4 years ago by

Scribble Me This, New Boutique with a Point of Difference

Introducing Scribble Me This, a new boutique Auckland design studio established in 2017 by graphic designer and lettering artist Kate Hursthouse. Custom hand lettering is their specialty and point of difference, and how they ensure their clients receive a design that’s authentic and unlike any other. Clients include Lululemon, One Percent Collective, TEDxAuckland, Forest and Bird and…

4 years ago by