Fresh From The Field — Property Council New Zealand – By Attraction Studio

7 months ago by

Property Council New Zealand engaged Attraction Studio to update their identity – to create an updated brand that is timeless and bold, shows off refreshed organisational strategy and values, and to help them launch their refreshed brand to the world.
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The Brief:
Property Council New Zealand (PCNZ) champions property in Aotearoa, bringing together members from all corners of the property ecosystem to advocate for reduced red tape that enables development. Their members shape the cities and spaces where New Zealanders live, work, play, and shop.
​​Property Council New Zealand engaged us to update their brand identity to reflect their refreshed organisational strategy and values, and to help them launch their refreshed brand to the world.

The Design Response:
We created distinct visual identities for Property Council New Zealand, to introduce the new brand to the Property Council New Zealand team, we wanted to give them something that felt welcoming and personal, and really expressed the refreshed brand values of Community, Authenticity, Leadership, and Positivity. The finished pack includes a ceramic cup, notebook, and updated business cards, all in packaging that mirrors the new Property Council New Zealand brand.


The Design Team:

 
The Client Team:

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