Fresh From The Field – NZ Vaccine Facts Animation Series

 When we saw the Vaccine Facts series, we thought it was a pretty nifty way to get a the complex idea of COVID-19 vaccines across our wide and diverse Aotearoa […]

1 year ago by

Fresh From The Field – Engine for Empathy by Optimal Workshop

Optimal Workshop’s 2021 Strategy document needed to be easily digestible, clean, and professional, yet withstand their core values of being approachable, curious, and bold. Using illustrations to visualise complex ideas […]

1 year ago by

Fresh From The Field – EAT… by Onfire

Onfire were asked to create a positive and bright personality to attract a younger and health-conscious audience. By addressing the eternal question of ‘what to snack on?’, the bright colours […]

1 year ago by

Fresh From The Field – Venues Otautahi by McCarthy

We get great insight into McCarthy’s process for designing a brand in their project for Venues Ōtautahi – a mix of striking photography, bold colours and expressive illustration styles gives […]

1 year ago by

Fresh From The Field – Epicene by Klim Type Foundry

Epicene is a new Baroque-inspired serif typeface collection from the Klim Type Foundry. Taking around a decade to come into creation, the Epicene Collection is an experiment in modernising Baroque letterforms. […]

1 year ago by

Fresh From the Field — UC Believe U Can by Strategy

Strategy were given the opportunity by Te Whare Wānanga o Waitaha University of Canterbury to create a brand strategy and creative platform that would inspire the leaders of tomorrow, repositioning […]

1 year ago by

Fresh From The Field — Good Trouble by Alex Johnson and Ramon Telfer

We’ve got a very pertinent piece for Mental Health Awareness week – we talk to Alex Johnson and Ramon Telfer behind Good Trouble. They chat about mental health challenges and […]

1 year ago by

Fresh From The Field – Tip Top by Shine

Shine were tasked by Tip Top to relaunch their brand under the banner of all things optimism. The project encompassed a brand comms launch, building out the design and comms system […]

1 year ago by

Fresh From The Field – Lake Hawea Station by One Design

This Fresh from the Field features One Design’s beautifully crafted and refined branding for Lake Hawea Station. There’s a classic elegance on all touch points with outstanding photography, and the […]

1 year ago by

Fresh From The Field – Boniface Website by Grafik

Grafik’s website design for photographer Steven Boniface does a dual duty of both showcasing his powerful, profound and precise work and his personality, in a clean and bold way. If […]

1 year ago by

Fresh from the Field – Ka Mua, Ka Muri by Fly Creative

This Fresh from the Field shines a light on Fly’s work in collaboration with Colenso BBDO and Franklin Road for Spark.  All parties worked together to interweave history, sound, digital, […]

1 year ago by

Fresh From The Field – Supergenerous by Previously Unavailable

In this Fresh From the Field from Previously Unavailable, delightful, big-hearted characters for Supergenerous get paired with warm, inviting colours to encourage generosity by making it feel real and meaningful.  […]

1 year ago by

Fresh From the Field – COVID Tracer App by RUSH Digital

This week we have a very timely Fresh from the Field by RUSH, we get a behind-the-scenes look into their hard work on the NZ COVID Tracer app. During the […]

1 year ago by

Fresh From The Field – The Art of Letters by Kris Sowersby

Be in to win a free copy of The Art of Letters! Simply tell us what custom typeface was used to typeset the book, then email janelle@designassembly.org.nz with the subject […]

1 year ago by

Fresh from the Field – One Design’s Astrolabe Identity and packaging

The Fresh from the Field features ONE Design’s work for Astrolabe, who proudly celebrate their pastoral, unpretentious surroundings, this landscape drives the brand expression. The Brief: Astrolabe is a family owned […]

1 year ago by

Fresh From the Field — A1 Property Managers by Strategy

Strategy are kindly hosting our CHRISTCHURCH DA Annual Pub Quiz 2021 on August 10 @ 6:00 pm – get your tickets below, or find more details on the event page […]

1 year ago by

Fresh From the Field — Postcards from Aotearoa, Method

The kaupapa, intelligence and craft of Method’s Postcards from Aotearoa project are phenomenal. The NZ On Air funded game allows 5-9 year old tamariki to create their likeness as a […]

1 year ago by

Fresh From the Field — Island Gin by One Design

This Fresh from the Field features One Design’s exceptional craft on Island Gin. The outstanding bottle form and the brand expression draw inspiration from the environment and speak to our […]

1 year ago by

Fresh From the Field — Kāpiti Cheese by unified brands

Kāpiti is a brand that isn’t shy of big, bold flavours, they commissioned Unified Brands to design packaging with the same confidence. The brief: Kāpiti, a brand that sets the […]

1 year ago by

Fresh From the Field — 5 lanes identity Strategy Christchurch

This Fresh from the Field features Strategy Christchurch‘s new identity for a local shopping precinct. Which is both literal and lateral in drawing inspiration from the urban form. The identities […]

1 year ago by

Fresh from the Field — As needed, as possible.

The latest edition from Gloria Books As needed, as possible was first brought to life as a series of e-pubs (.pdf), that collected discourse around the role Enjoy—and contemporary art […]

1 year ago by

Fresh From the Field — Mac’s Seltzer, Dow Goodfolk

Dynamic and delightful, this Fresh From the Field features Dow Goodfolk‘s work for Mac’s Seltzer, which will have you smile while you sip! The Brief / project Kaupapa: Following seltzer’s […]

1 year ago by

Fresh From the Field — Avalanche by Curious

The shape grammar of letterforms provides fertile territory for visual metaphor. The Apex of an A creates a pinnacle, an opportunity embraced by Curious in their revitalisation of the Avalanche […]

1 year ago by

Fresh From the Field — Raise the Standard, by Strategy Creative

Ahead of our June 16 Workshop: No signal found – creating great campaigns without TV in Wellington we asked facilitator Chrissie Malloch to share a recent campaign Strategy Wellington was […]

1 year ago by

Fresh From the Field — Round Theory Wines, by ONE Design

The 2020 Kātoitoi submissions highlighted environmental stewardship at its core of a lot of the mahi our community produced last year. One of the projects that stood out to the […]

2 years ago by