Fresh From The Field — Gallagher Co-Pilot by Gusto Design

This Fresh From The Field by Gusto Design features motion design and illustrated launch collateral for an app-based security system. The animation ensures all the product features are easily understood and delivered in an engaging, memorable and on-brand format. If you have new or recent work that you would like to share in Fresh from…

5 months ago by

Fresh from the field — Hype Entertainment by Psychoactive Studios

This Fresh From The Field features a website which takes users through a dynamically evolving space odyssey. The immersive experience was crafted by ‘digital amphibians’ Psychoactive Studios whose multidisciplinary team incubates beautifully intuitive solutions to tricky design problems. If you have new or recent work that you would like to share in Fresh from the…

5 months ago by

An 🌎 Day, Fresh from the Field — Mate Act Now

A protest is a check and balance on authority. This Fresh From The Field shines a spotlight on one such protest — Mate Act Now is 100 posters collectively protesting climate change and driving political action — #mateactnow launches today to raise awareness and funds for the Red Cross Disaster Relief and Recovery Australia. If…

5 months ago by

Fresh From The Field — Aroha from Afar by McCarthy

At this tough time, it’s more important than ever for us to be kind, keep in touch and band together. This Fresh From The Field features All Right? an incredibly important campaign by McCarthy for the Mental Health Foundation. The delightful illustrations, humanist lettering and warm messaging share simple things we can do to look…

5 months ago by

Fresh From The Field — Maker’s Anonymous

This Fresh From The Field by Tried&True features a distinctively bold (and rebellious!) new identity, category-defining campaign imagery and playful packaging. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The brief: Pernod Ricard was launching an innovative new wine brand with…

5 months ago by

Fresh from the Field — A Covid19 PSA Campaign by Fox & Co Design

This Fresh From The Field features a bold, narrative rich, high-stakes awareness campaign for Covid19 by Fox & Co Design. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. Project Brief Acknowledging the need for effective, cut through messaging during a worldwide…

5 months ago by

Fresh From The Field — Finery by Onfire Design

This Fresh From The Field for Finery Drinks (a favourite of the DA team) is by Onfire Design and features a striking identity, elegant packaging, and beautifully considered typography (just look at that phenomenal stroke variation and ligature!) If you have new or recent work that you would like to share in Fresh from the…

6 months ago by

Fresh From The Field — ChildFund by LUSHAI

This Fresh From The Field profiles a new user-centred digital home for ChildFund. Lushai discusses some of the design decisions their team made in reimagining the website which allowed the organisation to maintain their content and presence themselves without breaking the bank with every additional edit. If you have new or recent work that you…

6 months ago by

Fresh From The Field — Connecting Downtown Auckland by Maynard Design

Ahead of our upcoming workshop with Simone Speet and Eden Short (wayfinding designers at Maynard Design), Eden shared this Fresh From The Field. The Connecting Downtown Auckland project investigates the multi-modal public transport experience for Auckland’s Downtown Infrastructure Development Programme If you have new or recent work that you would like to share in Fresh…

6 months ago by

Fresh From The Field — Whakapapa Walls by Johnson Witehira

This Fresh From The Field by Johnson Witehira of Indigenous Design and Innovation Aotearoa is a playful and artful expression Māori-world views. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: This work, entitled Mahimahi, was commissioned by the QT…

6 months ago by

Fresh From The Field — ATEED: Tū Mai by Fly

Ahead of our upcoming workshops with Johnson McKay (creative director at Fly), Johnson shared this Fresh From The Field. Tū Mai is a partnership between ATEED, the tourism industry and communities of Tāmaki Makaurau with the purpose of creating the best visitor experience in the world. Tū mai Tāmaki Makaurau! If you have new or…

7 months ago by

Fresh From The Field — The Aromatherapy Company’s Blend

This Fresh From The Field by Sarah Johnston is a multidisciplinary delight. Sarah was involved in all visual design, product design, packaging and marketing for Blend. A new product range from The Aromatherapy Company which enables consumers to co-design fragrance combinations to suit their mood, interior and preferences. If you have new or recent work…

7 months ago by

Fresh From The Field — Queer Pavilion by Rebecca Steedman

This Fresh From The Field by Rebecca Steedman heroes bold repetitive typographic elements, interconnected and layered to represent diverse voices for the 2020 Queer Pavilion. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief : Queer Pavilion is a drifting…

7 months ago by

Fresh From The Field — Groundd

This Fresh From The Field features a high quality, homegrown wellness product, (the best in its category)! Groundd is a sleep startup with beautifully considered brand, packaging and photography scaffolding its exceptional product design. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for…

7 months ago by

Fresh From The Field — RUN’s Auckland Rainbow Hub

Auckland Pride Festival is in full swing, ahead of tonights Queer Design Assembly event we are showcasing another of our favourite pride adjacent designs in this Fresh From The Field. The Rainbow Hub is a vibrant and cheeky interactive installation by RUN. It celebrates Auckland’s LGBTQ+ community and invites the city to participate in the…

7 months ago by

Fresh From The Field — Our Selves by Sarah Gladwell

There is proud history of Queer publications from the independent press in Aotearoa. This Fresh From The Field celebrates one of the newest ‘Our Selves’ which launched to coincide with the 8th annual Auckland Pride Festival. The publication is a tangible record of the festival and captures critical voices from the community, beautifully designed the…

8 months ago by

Fresh From The Field — Ministry of Culture & Heritage 2018/19 Manatū Taonga Annual Report

This Fresh From The Field by Manatū Taonga (the Ministry of Culture & Heritage) proudly documents colourful evidence of the organisations mahi. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.   The Brief Manatū Taonga supports the cultural sector in arts,…

8 months ago by

Fresh From The Field — Love Cans by Marx

This Fresh From The Field by Marx Design Ltd embraces the idea that chaos is beautiful.  At first glance you may think this doesn’t look quite right. But it is! Marx expertly designed it like that. If you have new or recent work that you would like to share in Fresh from the Field email …

8 months ago by

Fresh From The Field — Don’t settle for ‘meh’ by Curious Design

This Fresh From The Field by Curious Design features a beautiful warm palette, sophisticated typographic treatment and a nod to old-school apothecary aesthetics while ensuring these premium products are fresh and distinctive in the wellness category. If you have new or recent work that you would like to share in Fresh from the Field email …

8 months ago by

Fresh From The Field — Cassels by Strategy Creative

This Fresh From The Field by Strategy Creative features a reworked identity which looks forward (to ensure inclusivity of future generations) and back (with heritage-inspired aesthetic cues). The bold new brand presence is applied to packaging and promotional collateral which heroes Scott Jackson’s artwork to grab attention on the shelves and instantly convey the product’s…

8 months ago by

Fresh From The Field — The Kind Project by Studio 7

DA loves seeing projects where design has ambitions to inspire social good. This Fresh From The Field by Studio7 features a brand with a big heart and generous intentions. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.   The Brief: The…

9 months ago by

Fresh From The Field — Eva’s Wellbeing Supplements by Plato Creative

This Fresh From The Field by Plato Creative features a bold brand application making this product distinct in its category. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Eva. A young, health-conscious and business-savvy individual, spotted a niche market for dehydrated…

10 months ago by

Fresh From The Field — Cazador by Seachange Studio

This Fresh From The Field features an eccentric identity by Seachange Studio for an iconic Auckland eatery. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: Cazador (hunter, in Spanish), is a small family-run restaurant on Dominion Road Auckland, specialising…

10 months ago by

Fresh From The Field — Kiwibank takes flight by Principals

This Fresh From The Field by PRINCIPALS (with illustrator James Stewart) cleverly captures the movement and grace of our iconic Kererū, Kea and Tūī for Kiwibank If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.   The brief: Kiwibank’s goal is to…

10 months ago by

Fresh From The Field — Fullair by Crisp Graphics

This Fresh From The Field by Crisp Graphics brings the eco-friendly, sustainable mattresses of NZ company, Fullair, to life with their judicious and personalised branding strategy. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: A proud New Zealand company,…

10 months ago by