Articles

Fresh From The Field – Dwelling in the Margins: Art Publishing in Aotearoa

Bold yellow, bold thought. The latest release from independent publisher GLORIA Books is Dwelling in the Margins: Art Publishing in Aotearoa, edited and designed by Katie Kerr. Today’s Fresh from the Field coincides with the Auckland book launch for this curated collection of stories and essays, from thirty of New Zealand’s art and design leaders.…

5 months ago by

Fresh from the Field — Will&Able by Shine

The brand execution profiled in this Fresh from the Field by Shine is expertly crafted, memorable and has significant heart. will&able drives social and environmental advancement, the smiley brand mark, and the joyous people-centred visual narrative are the perfect reflection of the feel-good vibes this project has throughout. The Brief People with disabilities have a…

6 months ago by

Fresh from the Field — Godavari Diamonds, Osborne Shiwan

Aotearoa Design Studios have a global reputation for ingenuity in our craft. Osborne Shiwan represents the Nation and delivers at the highest level, recently recognised as worldwide leaders in design innovation. This Fresh From the Field showcases Osborne Shiwan’s highly celebrated work for Godavari Diamonds, which lead to the Auckland-based brand agency awarded by Fast…

6 months ago by

Fresh from the Field — Imagine What’s Possible by Onfire

With a practice focused on Fast-moving consumer goods, Onfire is undoubtedly a leader in the market. They have a rigorous understanding of the competitive retail sales environment and ensure brands dominate their categories, while commanding attention in crowded supermarket aisles. This Fresh from the Field spotlights Packaging, Identity and custom typography (and type design!) for…

6 months ago by

Fresh From The Field — Spark 5G Race Zone by Shine

“The modern America’s Cup yacht has more in common with a Formula 1 race car than the boats of 100 years ago. With virtual modelling, composite materials and hydraulic systems that would look at home on an aircraft, these boats literally fly, reaching speeds approaching 50 knots.” Spark set Shine a challenge, to showcase the…

6 months ago by

Fresh From The Field — He Puna Taimoana, Hot pools by the sea by Strategy

Chris Flack presented the New Brighton Hot Pools project during our June Under the Hood event. We were in awe with the scale of the project and execution (including the 60ft wide logo on New Brighton beach)! The He Puna Taimoana identity designed by Strategy was recently acknowledged in the Best Awards, has achieved remarkable…

8 months ago by

Fresh from the Field – Pause Breathe Smile for Southern Cross by Voice

Pause, Breathe, Smile is an evidence-based mindfulness program developed for New Zealand schools. Voice Brand Agency developed a playful and positive aesthetic approach for this important initiative. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The brief: As part of its…

8 months ago by

Fresh From The Field – NO BOUNDARIES by Culture&Theory

Vibrant colour and bold typography at the fore, this Fresh from the Field by Culture&Theory showcases editorial design which defies boundaries. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: As part of their continued commitment to becoming a truly…

8 months ago by

Fresh From The Field – Green party merchandise by Bryce Groves

Now the final numbers of the New Zealand election are done and dusted, new Design Assembly friend Bryce Groves looks back on some crazy days creating best-selling and infamous fundraising ‘merch’ for the Green Party. The Brief: As a volunteer and de facto creative lead on the Greens’ Marketing and Fundraising committee for several years,…

9 months ago by

Fresh From The Field — Kapsi by MakeBardo

MakeBardo‘s work pushes boundaries, Bren & Luis are masterful at innovating in the categories they design for. Kapsi is nostalgic while also feeling contemporary it is intentionally weird and most importantly distinctive. This Fresh From The Field explores the identity, packaging and campaign graphics which were recently recognised as finalists in the best awards. If…

9 months ago by

Fresh From The Field — Hope St by South

Hope St empowers the most vulnerable children and communities to give them hope for the future. Studio South created a colour based brand system that speaks to the power of both giving and receiving. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for…

9 months ago by

Fresh From The Field — Western Springs College by Jasmax

Flexible place responsive design, well-crafted built outcomes and vibrancy are the hallmarks of the Western Springs College signage undertaken by Jasmax, a poutama pattern adapted from tukutuku panels express the story of consistent learning and intellectual achievement, while bold colour and clear directory information allow students to navigate an adaptive and ever-changing learning environment. If…

9 months ago by

Fresh From The Field — Everyday Horrors by Method

This Fresh from the Field features Method‘s recent work on their own project Everyday Horrors Halloween game. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief Team Method loves Halloween and with everything that has changed this year, and the possibility…

9 months ago by

Fresh From The Field — RAAD

This Fresh from the Field is brought to you by our awesome partners Portfolio Recruitment. The Portfolio team are heavily invested in our design community and reached out to tell us about Creative Director Matt Saunders latest project RAAD. We think this is a phenomenal initiative and admire the kaupapa, the environmental stewardship, the RAAD…

9 months ago by

Fresh From The Field — Pump Lifestyle Collection by Fly

The Pump Lifestyle Collection was recently recognised with Gold at Pride in Print and is a finalist in the 2020 Best Awards. The playful typography, innovative digital experience and quality print production in this campaign are of the exceptional calibre we expect from Fly. If you have new or recent work that you would like…

10 months ago by

Fresh From The Field — Pumpd by Marx

This Fresh from the Field features Marx recent work for New Edition and their hero product Pumpd. The relaxed design, friendly drop character and clever copywriting work together delivering positivity and reassurance to a category that might traditionally be regarded as purely functional or even stressful for mums. If you have new or recent work…

10 months ago by

Fresh From The Field — Jasmax Brand

This Fresh from the Field features the Jasmax Brand identity and book (recently recognised as a finalist in the 2020 best awards). Jasmax believes great design can awaken the human spirit, providing shape to cities and cultures… their renewed brand expresion is evidence of this and reflects the practices new strategic design direction and commitment…

10 months ago by

Fresh From The Field — Snaklog by Onfire

This Fresh from the Field features Onfire’s recent work for Tasti’s SNAKLOG. The design holds true to the explosive visual language of the previous iteration while dialling up the volume and pace to reinvigorate this longtime kiwi favourite in a crowded market. If you have new or recent work that you would like to share…

10 months ago by

Fresh From The Field — Citizen by Special Group

Globally as much as 1/3 of the food we produce is wasted due to loss (in production) or spoilage once in the supply chain. Here in NZ huge volumes of unsold food goes to waste. Citizen is a local project we believe will have a global impact. Ingenious design thinking and environmental stewardship lay the…

10 months ago by

Fresh From The Field — No Ugly Skin by Culture & Theory

This Fresh from the Field features Culture & Theory‘s latest work for No Ugly Skin. True to the brand ethos and in keeping with the distinct language of other products in the NU range the outcome is “real beauty without the bullshit.” If you have new or recent work that you would like to share…

11 months ago by

Fresh From The Field — StrangeLove Waters by Marx

Ordinarily, when the DA team writes introductions for Fresh from the Field we write as an organisation – but in this instance, I am showing up in the first person to introduce a new project from Marx design that I personally, am really excited about. As some context, in the 1980s my mum worked in…

11 months ago by

Fresh From The Field — Voice of Racism by Clemenger BBDO

This Fresh From the Field by Clemenger BBDO (in collaboration with the NZ Human Rights Commission and Assembly), features Voice of Racism an interactive website revealing the damaging effects of ceaseless micro-aggressions. This critical and confronting project challenges the notion that racism does not exist in New Zealand.  If you have new or recent work…

11 months ago by

Fresh From the Field — Viva La Vulva by Stevie Elliot

Stevie Elliot is a Wellington-based designer at Teacher Talk, and founder of Viva la Vulva. After witnessing a birth she wanted to create a product to say “Congrats, mama, you bloody did it!” This Fresh From The Field showcases brand, product and packaging design which seeks to empathise, empower, ease postpartum discomfort and give confidence…

12 months ago by

Fresh From The Field — Monday by Zuru Edge

This Fresh From the Field by Zuru Edge, features Monday a new range of hair care products disrupting their category. Monday is luxurious yet accessible and has strong environmental credentials “Forget everything you know about supermarket haircare.” If you have new or recent work that you would like to share in Fresh from the Field…

12 months ago by

Fresh From the Field — Wilding Pines by typeface

When working toward the protection of our land and wildlife it is critical to be bold, in the Wilding Pines campaign for Biosecurity New Zealand (a department of the Ministry for Primary Industries) typeface depicted some of our most iconic birds soaring above a pine-filled landscape – fleeing from this un-natural habitat. This Fresh from…

12 months ago by

 

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