Articles

Fresh From The Field — Hope St by South

Hope St empowers the most vulnerable children and communities to give them hope for the future. Studio South created a colour based brand system that speaks to the power of both giving and receiving. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for…

7 months ago by

Fresh From The Field — Western Springs College by Jasmax

Flexible place responsive design, well-crafted built outcomes and vibrancy are the hallmarks of the Western Springs College signage undertaken by Jasmax, a poutama pattern adapted from tukutuku panels express the story of consistent learning and intellectual achievement, while bold colour and clear directory information allow students to navigate an adaptive and ever-changing learning environment. If…

7 months ago by

Fresh From The Field — Everyday Horrors by Method

This Fresh from the Field features Method‘s recent work on their own project Everyday Horrors Halloween game. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief Team Method loves Halloween and with everything that has changed this year, and the possibility…

7 months ago by

Fresh From The Field — RAAD

This Fresh from the Field is brought to you by our awesome partners Portfolio Recruitment. The Portfolio team are heavily invested in our design community and reached out to tell us about Creative Director Matt Saunders latest project RAAD. We think this is a phenomenal initiative and admire the kaupapa, the environmental stewardship, the RAAD…

7 months ago by

Fresh From The Field — Pump Lifestyle Collection by Fly

The Pump Lifestyle Collection was recently recognised with Gold at Pride in Print and is a finalist in the 2020 Best Awards. The playful typography, innovative digital experience and quality print production in this campaign are of the exceptional calibre we expect from Fly. If you have new or recent work that you would like…

7 months ago by

Fresh From The Field — Pumpd by Marx

This Fresh from the Field features Marx recent work for New Edition and their hero product Pumpd. The relaxed design, friendly drop character and clever copywriting work together delivering positivity and reassurance to a category that might traditionally be regarded as purely functional or even stressful for mums. If you have new or recent work…

7 months ago by

Fresh From The Field — Jasmax Brand

This Fresh from the Field features the Jasmax Brand identity and book (recently recognised as a finalist in the 2020 best awards). Jasmax believes great design can awaken the human spirit, providing shape to cities and cultures… their renewed brand expresion is evidence of this and reflects the practices new strategic design direction and commitment…

7 months ago by

Fresh From The Field — Snaklog by Onfire

This Fresh from the Field features Onfire’s recent work for Tasti’s SNAKLOG. The design holds true to the explosive visual language of the previous iteration while dialling up the volume and pace to reinvigorate this longtime kiwi favourite in a crowded market. If you have new or recent work that you would like to share…

8 months ago by

Fresh From The Field — Citizen by Special Group

Globally as much as 1/3 of the food we produce is wasted due to loss (in production) or spoilage once in the supply chain. Here in NZ huge volumes of unsold food goes to waste. Citizen is a local project we believe will have a global impact. Ingenious design thinking and environmental stewardship lay the…

8 months ago by

Fresh From The Field — No Ugly Skin by Culture & Theory

This Fresh from the Field features Culture & Theory‘s latest work for No Ugly Skin. True to the brand ethos and in keeping with the distinct language of other products in the NU range the outcome is “real beauty without the bullshit.” If you have new or recent work that you would like to share…

8 months ago by

Fresh From The Field — StrangeLove Waters by Marx

Ordinarily, when the DA team writes introductions for Fresh from the Field we write as an organisation – but in this instance, I am showing up in the first person to introduce a new project from Marx design that I personally, am really excited about. As some context, in the 1980s my mum worked in…

9 months ago by

Fresh From The Field — Voice of Racism by Clemenger BBDO

This Fresh From the Field by Clemenger BBDO (in collaboration with the NZ Human Rights Commission and Assembly), features Voice of Racism an interactive website revealing the damaging effects of ceaseless micro-aggressions. This critical and confronting project challenges the notion that racism does not exist in New Zealand.  If you have new or recent work…

9 months ago by

Fresh From the Field — Viva La Vulva by Stevie Elliot

Stevie Elliot is a Wellington-based designer at Teacher Talk, and founder of Viva la Vulva. After witnessing a birth she wanted to create a product to say “Congrats, mama, you bloody did it!” This Fresh From The Field showcases brand, product and packaging design which seeks to empathise, empower, ease postpartum discomfort and give confidence…

9 months ago by

Fresh From The Field — Monday by Zuru Edge

This Fresh From the Field by Zuru Edge, features Monday a new range of hair care products disrupting their category. Monday is luxurious yet accessible and has strong environmental credentials “Forget everything you know about supermarket haircare.” If you have new or recent work that you would like to share in Fresh from the Field…

9 months ago by

Fresh From the Field — Wilding Pines by typeface

When working toward the protection of our land and wildlife it is critical to be bold, in the Wilding Pines campaign for Biosecurity New Zealand (a department of the Ministry for Primary Industries) typeface depicted some of our most iconic birds soaring above a pine-filled landscape – fleeing from this un-natural habitat. This Fresh from…

10 months ago by

Fresh from the Field — Michael McManus Architects by Grafik

This Fresh From The Field features a bold and intelligent architectural identity and website by Nick de Jardine, Creative Director / Web Developer at Grafik. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: Michael McManus Architects is a boutique…

10 months ago by

Fresh from the Field — NoIssue by Pixelpush

In this Fresh From the Field, Pixelpush tells us how they helped their longterm client Noissue evolve their brand narrative with a fun, new cross-discipline explainer video full of intrigue to convert viewers to customers! If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz …

10 months ago by

Fresh from the Field — Mac’s Cans by Dow Goodfolk

DA ❤️’s  Mac’s product and their distinctive and playful aesthetic treatments, this Fresh From The Field by Dow Goodfolk amplifies everything we know and love about Mac’s. Rich visual narrative in their new can range transports us to a brave new world for each brew. If you have new or recent work that you would…

10 months ago by

Fresh from the Field — The Art of Matariki by Fly

Matariki is a celebration of culture, language and people. So to mark Matariki this year, Fly created a beautiful campaign to inspire us all to seek renewal, reflection and reconnection through the Matariki season. Fly have generously offered one of their phenomenal limited edition letter-pressed artworks to give away. To go in the draw, follow…

10 months ago by

Fresh from the Field — HumanForest by Studio South

The innovative brand identity for HumanForest featured in our July Under the Hood Event, we asked Studio South senior designer Elliot Stansfield to share more about this project. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: HumanForest is a…

10 months ago by

Fresh from the Field — New Zealand Bankers Association by White Rabbit

This Fresh From The Field breaks down the complexities of online fraud to ensure our vulnerable communities are protected. New Zealand Bankers Association commissioned White Rabbit, to educate the elderly on some of the things to look out for when it comes to online scams in this print campaign. If you have new or recent…

11 months ago by

Fresh from the Field – Muddy Moa

This Fresh From The Field tackles the difficult topics of bullying and peer-pressure with thoughtful, distinctly Aotearoa design full of joy, kindness and delight to inspire empathy and deepen understanding. The design and visuals for Muddy Moa are a collaborative effort between Ryan Romanes Studio, Joe Carrington, and Rascality Studio If you have new or…

11 months ago by

Fresh From the Field — Ultrella by Ann Davenport

This painterly and playful Fresh From The Field is for an innovative plant-based ‘demi-perspirant’ Ultrella and designed by Ann Davenport. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: Ultrella is a fresh and fun range of powerful, natural body…

11 months ago by

Fresh From the Field — Culture Yoghurts by Onfire Design

This Fresh From The Field by Onfire Design is bold (as is all their work), Onfire demonstrates a distinctive bravery throughout their brand and packaging projects. Particularly Onfire’s fast consumer goods work which consistently redefines categories and commands attention on shelves. Culture Yoghurts is no exception, its vibrant, its loud and its fun. Living food…

11 months ago by

Fresh From the Field — Covid Flag Designs to support the Women’s Refuge by Kate Cameron-Donald

Kate Cameron-Donald, is a designer and artist based in Auckland. This Fresh From The Field profiles Kate’s personal Lockdown project. A collection of six hand-painted flags featuring slogans such as ‘we’re all in this together’ and ‘stay in your bubble’ – mantras that became ingrained in our psyche during our Kiwi lockdown. If you have…

11 months ago by

 

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