Articles

Fresh From the Field — 5 lanes identity Strategy Christchurch

This Fresh from the Field features Strategy Christchurch‘s new identity for a local shopping precinct. Which is both literal and lateral in drawing inspiration from the urban form. The identities expression also took cues from the brand’s vision: ‘A unique, curated shopping experience for the curious, the creative, the explorer and the child within us…

7 months ago by

Fresh from the Field — As needed, as possible.

The latest edition from Gloria Books As needed, as possible was first brought to life as a series of e-pubs (.pdf), that collected discourse around the role Enjoy—and contemporary art spaces—play within a broader arts ecology and society in Aotearoa. This print publication (designed by Kate Kerr) looks outward, building upon conversations with friends and…

7 months ago by

Fresh From the Field — Mac’s Seltzer, Dow Goodfolk

Dynamic and delightful, this Fresh From the Field features Dow Goodfolk‘s work for Mac’s Seltzer, which will have you smile while you sip! The Brief / project Kaupapa: Following seltzer’s runaway success in the USA and building on their reputation for being an imaginative bunch, Mac’s – New Zealand’s number 1 craft beer brand –…

7 months ago by

Fresh From the Field — Avalanche by Curious

The shape grammar of letterforms provides fertile territory for visual metaphor. The Apex of an A creates a pinnacle, an opportunity embraced by Curious in their revitalisation of the Avalanche brand. This Fresh from the Field showcases a playful approach to typography, fine grain texture, and playful illustrations, immediately reinvigorating this recognised identity. The Brief:…

7 months ago by

Fresh From the Field — Raise the Standard, by Strategy Creative

Ahead of our June 16 Workshop: No signal found – creating great campaigns without TV in Wellington we asked facilitator Chrissie Malloch to share a recent campaign Strategy Wellington was proud of. The Raise the Standard project is exemplary mahi, striving for social good outcomes through crafted storytelling.   The Brief:  A healthy home is…

8 months ago by

Fresh From the Field — Round Theory Wines, by ONE Design

The 2020 Kātoitoi submissions highlighted environmental stewardship at its core of a lot of the mahi our community produced last year. One of the projects that stood out to the DA team was Round Theory by ONE Design. Circular in its thinking and execution, Round Theory Wines treads lightly while making a big impact. The…

8 months ago by

Fresh From the Field… Through That Which Separates Us

DA is a huge fan of Huriana Kopeke-Te Aho‘s work, which has strong currents of social good, inclusion and equity throughout. We enjoyed collaborating with them on the 2020 Field Guide, and are in admiration of all the mahi Huriana is producing. Their latest piece to catch our eye was the striking cover design of…

8 months ago by

Fresh From the Field — He Korowai Oranga by FLY

Ahead of our upcoming Te Ao Māori and Designing a Culturally Authentic Aotearoa events in Auckland and Wellington, we invited workshop facilitator Johnson Mckay, to share some recent mahi. Manatū Hauora Ministry of Health commissioned Fly to bring He Korowai Oranga to life. The strategy delivers long term healthy futures for Māori, Johnson and his…

8 months ago by

Fresh From the Field — GSM16

This Fresh from the Field features the latest edition of GSM magazine, a bi-annual publication produced by BJ Ball Papers dedicated to celebrating graphic design in print right here in Aotearoa, New Zealand. The Brief: Launched in 2014, GSM magazine has been developed to be a reference tool pitched at both the visual communication and…

8 months ago by

Fresh From the Field — Deja by Milk

This Fresh From the Field features a zero waste pet food with a confident yet playful design outcome from Milk. Designing for both pets and planet, the shape grammar of the Deja workdmark is an intelligent nod to the end consumer as the “face of the brand”. With illustrations punctuating the optimistic green typography, the…

8 months ago by

Fresh From the Field — Health Care revolution by Culture & Theory

This Fresh from the Field, features Culture & Theory‘s brave Brand Strategy and Visual Identity Systems for Tend, who aspires to be the countries largest healthcare provider by 2030. The work is dynamic visually rich and puts ‘life’ at the centre of health. The brief / project Kaupapa: Tend came to us with a brave,…

9 months ago by

Fresh From the Field — Scapegrace Gin by One Design

This Fresh from the Field features One Design‘s mahi for scapegrace Gin. A distinctive design outcome that challenges category norms, setting a new benchmark for quality and authenticity in the RTD market.   The brief: Scapegrace Gin was expanding into the high-end pre-mixed cocktail market and needed to hold their premium positioning against other commodity…

9 months ago by

Fresh From the Field — Auckland Opera Studio by Emily Picot Design

This Fresh From the Field by Emily Picot Design is a brand refresh for an iconic institution that needed to gain cut-through with a younger audience while honouring some of the legacy brand expression.   The Brief / project Kaupapa A rebrand for the Auckland Opera Studio (AOS), a not-for-profit organisation that nurtures and develops…

9 months ago by

Fresh From the Field — Reuben and Dan Watson’s Send a Sausage

Scrolling instagram one morning late last year we noted some of our DA friends were receiving anonymous sausages in the post. This fresh from the field profiles the fantastic initiative, doing some social good, that has seen a hilariously strong response – designers Rueben and Dan Watson has been inundated by hundreds of orders for…

9 months ago by

Fresh from the Field – Articulate Sans Typefafe and Specimen Book, Milk

Designed by Milk Design Agency Articulate Sans is a legibility enhanced typeface for people with low vision. The type specimen showcases the construction, character and effect of the typeface. The Brief: Millions suffer from poor or impaired vision and typography has a role to play in enhancing people’s everyday life through type functionality to improve…

10 months ago by

Fresh From The Field – Prezzy Card The perfect gift every time, by Onfire

When Epay wanted to rebrand Prezzy Card and Giftstation they approached Onfire. This Fresh from the Field dives into the refresh and campaign which achieved record sales for Epay the world’s leading payment processor. The Brief: Gift-giving is always a tricky thing, no matter what the occasion. In a world that is increasingly going digital,…

10 months ago by

Fresh from the Field — Identify, by Curative

This Fresh from the Field features incredibly important mahi from the team at curative, whose scope was to develop a brand identity, social media strategy templates, and a microsite for research into the experiences of young LGBTTQIA+ New Zealanders. The Brief LGBTTQIA+ rangatahi, youth, and young people in Aotearoa New Zealand are invisible in every…

10 months ago by

Fresh From the Field — Woven

This Fresh From the Field features ‘Woven’ a hands on weaving experience, created to help the public connect with the Māori cultural values of Manaakitanga and Kaitiakitanga. This admirable project by a small team of Media Design School graduates centres Te Ao Māori, environmental stewardship and design collaboration. The Brief Created by a group of…

10 months ago by

Fresh From the Field — Convicts.nyc by Grafik’s Nick Jardine

Rebel with a cause. This Fresh from the Field features rule breaking design by Grafik for innovative creators, makers and culture shifters Convicts. The rebellious typographically led website Convicts.nyc mergers two worlds. The Brief: Convicts are a New York City, Los Angeles and Australia-based production company that tells stories about character, movements, brands and ideas…

10 months ago by

Fresh From the Field — Lost Time Project

To coincide with International Women’s day this week our Fresh from the Field feature’s a collaboration by two Aotearoa creative women which sparks action and conversation around the gender pay gap. Lost Time Project visualises the 15.5% disparity, in stark black and white. “As soon as you see data visually represented, it comes to life…

11 months ago by

Fresh From the Field — Changemaker by Milk

This Fresh From the Field features a bold design outcome and bolder kaupapa for a life-changing beer. Milk created a brand of distinction, with significant heart. Disrupting the national beverage market and providing financial independence to the brewers.    The Brief: Disability is something that happens when people with impairments face barriers in society. It’s…

11 months ago by

Fresh From the Field — Wonder Horse, PAN and Blutui

Hello Friday! Feeling Parched? This Fresh from the Field features University of Waikato Design student Ruslan Courtman’s mahi to create the perfect cocktail site wonderhorse.co.nz during an internship at Hamilton-based digital agency PAN® The Love Agency™, some spectacular digital design brought to life with Blutui, PLUS a refreshing signature cocktail recipe to start your weekend off…

11 months ago by

Fresh From The Field – Dwelling in the Margins: Art Publishing in Aotearoa

Bold yellow, bold thought. The latest release from independent publisher GLORIA Books is Dwelling in the Margins: Art Publishing in Aotearoa, edited and designed by Katie Kerr. Today’s Fresh from the Field coincides with the Auckland book launch for this curated collection of stories and essays, from thirty of New Zealand’s art and design leaders.…

11 months ago by

Fresh from the Field — Will&Able by Shine

The brand execution profiled in this Fresh from the Field by Shine is expertly crafted, memorable and has significant heart. will&able drives social and environmental advancement, the smiley brand mark, and the joyous people-centred visual narrative are the perfect reflection of the feel-good vibes this project has throughout. The Brief People with disabilities have a…

11 months ago by

Fresh from the Field — Godavari Diamonds, Osborne Shiwan

Aotearoa Design Studios have a global reputation for ingenuity in our craft. Osborne Shiwan represents the Nation and delivers at the highest level, recently recognised as worldwide leaders in design innovation. This Fresh From the Field showcases Osborne Shiwan’s highly celebrated work for Godavari Diamonds, which lead to the Auckland-based brand agency awarded by Fast…

12 months ago by

 

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