Articles

Fresh from the Field – Muddy Moa

This Fresh From The Field tackles the difficult topics of bullying and peer-pressure with thoughtful, distinctly Aotearoa design full of joy, kindness and delight to inspire empathy and deepen understanding. The design and visuals for Muddy Moa are a collaborative effort between Ryan Romanes Studio, Joe Carrington, and Rascality Studio If you have new or…

5 months ago by

Fresh From the Field — Ultrella by Ann Davenport

This painterly and playful Fresh From The Field is for an innovative plant-based ‘demi-perspirant’ Ultrella and designed by Ann Davenport. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: Ultrella is a fresh and fun range of powerful, natural body…

5 months ago by

Fresh From the Field — Culture Yoghurts by Onfire Design

This Fresh From The Field by Onfire Design is bold (as is all their work), Onfire demonstrates a distinctive bravery throughout their brand and packaging projects. Particularly Onfire’s fast consumer goods work which consistently redefines categories and commands attention on shelves. Culture Yoghurts is no exception, its vibrant, its loud and its fun. Living food…

6 months ago by

Fresh From the Field — Covid Flag Designs to support the Women’s Refuge by Kate Cameron-Donald

Kate Cameron-Donald, is a designer and artist based in Auckland. This Fresh From The Field profiles Kate’s personal Lockdown project. A collection of six hand-painted flags featuring slogans such as ‘we’re all in this together’ and ‘stay in your bubble’ – mantras that became ingrained in our psyche during our Kiwi lockdown. If you have…

6 months ago by

Fresh From the Field – OneFortyOne by Voice

This Fresh From The Field by Voice Brand Agency features a cohesive Brand Strategy, Visual Identity, and Brand Guidelines for a business experiencing rapid growth. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.   The Brief: OneFortyOne is a vertically integrated,…

6 months ago by

Fresh from the Field — Home Fragrance by Sarah Johnston

Sarah Johnston’s design practise is a confluence of visual, product and packaging design. The consistent thread throughout her work is an expert understanding of form and dimension, pristine polish and playful art direction. This Fresh From The Field profiles Sarah’s latest home fragrance range Volumes. If you have new or recent work that you would…

7 months ago by

Fresh From The Field NZC: Representing New Zealand by Culture & Theory

This Fresh from the field is further evidence of Culture & Theory‘s masterful typographic craftsmanship, and bold art direction. Featuring a striking campaign to celebrate the collective strength and spirit of competition within our international crickets teams. If you have new or recent work that you would like to share in Fresh from the Field…

7 months ago by

Fresh From the Field — Little & Brave by White Rabbit

This Fresh From The Field by White Rabbit features brand strategy & application for an ambitious startup changing Aotearoa for the better. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. Little & BraveTHE BRIEF: The story behind the Kiwi Mum and Dad…

7 months ago by

Fresh From the Field – Mate Act Now Book & Website by Liam Ooi

This Fresh From The Field by Liam Ooi features the digital and publication design for the Mate Act Now poster protest initiative. Pre-Orders for the Mate Act Now book have closed the edition is in production and there are just 100 copies of this important publication available. (Act quickly to secure yours now!) If you have…

7 months ago by

Fresh from the Field — Almighty Mart by Marx

This Fresh From The Field by Marx features an agile design response to assist their client trade during COVID restrictions. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: Helping mates pivot in lockdown. Almighty @drinkalmighty and a bunch of…

7 months ago by

Fresh From the Field — Coronaroulette by Noémie Durand

This Fresh From The Field by Noémie Durand features a personal project to rally collective action in our COVID response. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: ‘Lockdown self-tasking’: Auckland based designer Noémie Durand asked “how could I use…

7 months ago by

Fresh from the Field — Voyage water, by Culture & Theory

This Refreshing – Fresh From The Field by Culture & Theory features Voyage water, bottled still and sparkling for CCA, the drama, clarity and refined cartographic elements guide the consumer back to the beautiful blue spring source. If you have new or recent work that you would like to share in Fresh from the Field…

7 months ago by

Fresh From The Field — Gallagher Co-Pilot by Gusto Design

This Fresh From The Field by Gusto Design features motion design and illustrated launch collateral for an app-based security system. The animation ensures all the product features are easily understood and delivered in an engaging, memorable and on-brand format. If you have new or recent work that you would like to share in Fresh from…

7 months ago by

Fresh from the field — Hype Entertainment by Psychoactive Studios

This Fresh From The Field features a website which takes users through a dynamically evolving space odyssey. The immersive experience was crafted by ‘digital amphibians’ Psychoactive Studios whose multidisciplinary team incubates beautifully intuitive solutions to tricky design problems. If you have new or recent work that you would like to share in Fresh from the…

8 months ago by

An 🌎 Day, Fresh from the Field — Mate Act Now

A protest is a check and balance on authority. This Fresh From The Field shines a spotlight on one such protest — Mate Act Now is 100 posters collectively protesting climate change and driving political action — #mateactnow launches today to raise awareness and funds for the Red Cross Disaster Relief and Recovery Australia. If…

8 months ago by

Fresh From The Field — Aroha from Afar by McCarthy

At this tough time, it’s more important than ever for us to be kind, keep in touch and band together. This Fresh From The Field features All Right? an incredibly important campaign by McCarthy for the Mental Health Foundation. The delightful illustrations, humanist lettering and warm messaging share simple things we can do to look…

8 months ago by

Fresh From The Field — Maker’s Anonymous

This Fresh From The Field by Tried&True features a distinctively bold (and rebellious!) new identity, category-defining campaign imagery and playful packaging. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The brief: Pernod Ricard was launching an innovative new wine brand with…

8 months ago by

Fresh from the Field — A Covid19 PSA Campaign by Fox & Co Design

This Fresh From The Field features a bold, narrative rich, high-stakes awareness campaign for Covid19 by Fox & Co Design. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. Project Brief Acknowledging the need for effective, cut through messaging during a worldwide…

8 months ago by

Fresh From The Field — Finery by Onfire Design

This Fresh From The Field for Finery Drinks (a favourite of the DA team) is by Onfire Design and features a striking identity, elegant packaging, and beautifully considered typography (just look at that phenomenal stroke variation and ligature!) If you have new or recent work that you would like to share in Fresh from the…

8 months ago by

Fresh From The Field — ChildFund by LUSHAI

This Fresh From The Field profiles a new user-centred digital home for ChildFund. Lushai discusses some of the design decisions their team made in reimagining the website which allowed the organisation to maintain their content and presence themselves without breaking the bank with every additional edit. If you have new or recent work that you…

8 months ago by

Fresh From The Field — Connecting Downtown Auckland by Maynard Design

Ahead of our upcoming workshop with Simone Speet and Eden Short (wayfinding designers at Maynard Design), Eden shared this Fresh From The Field. The Connecting Downtown Auckland project investigates the multi-modal public transport experience for Auckland’s Downtown Infrastructure Development Programme If you have new or recent work that you would like to share in Fresh…

9 months ago by

Fresh From The Field — Whakapapa Walls by Johnson Witehira

This Fresh From The Field by Johnson Witehira of Indigenous Design and Innovation Aotearoa is a playful and artful expression Māori-world views. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: This work, entitled Mahimahi, was commissioned by the QT…

9 months ago by

Fresh From The Field — ATEED: Tū Mai by Fly

Ahead of our upcoming workshops with Johnson McKay (creative director at Fly), Johnson shared this Fresh From The Field. Tū Mai is a partnership between ATEED, the tourism industry and communities of Tāmaki Makaurau with the purpose of creating the best visitor experience in the world. Tū mai Tāmaki Makaurau! If you have new or…

9 months ago by

Fresh From The Field — The Aromatherapy Company’s Blend

This Fresh From The Field by Sarah Johnston is a multidisciplinary delight. Sarah was involved in all visual design, product design, packaging and marketing for Blend. A new product range from The Aromatherapy Company which enables consumers to co-design fragrance combinations to suit their mood, interior and preferences. If you have new or recent work…

9 months ago by

Fresh From The Field — Queer Pavilion by Rebecca Steedman

This Fresh From The Field by Rebecca Steedman heroes bold repetitive typographic elements, interconnected and layered to represent diverse voices for the 2020 Queer Pavilion. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief : Queer Pavilion is a drifting…

9 months ago by

 

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