Articles

Fresh From The Field — Sincerity/Irony Heldane Specimen Book

This edition of Fresh From The Field features a delightful type specimen book for Klim’s Heldane as a collaborative work with NZ poet Hera Lindsay Bird designed by AltGroup. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The type specimen is…

6 months ago by

Fresh From The Field — WW100 Censorship Campaign by Fox & Co Design

This Anzac day edition of Fresh From The Field features a multi-dimensional campaign to honour of New Zealand’s First World War Centenary, by Fox & Co Design  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. Project Brief: In honour of New Zealand’s First…

6 months ago by

Fresh from the Field — Slingshot Charity Series Modem by Becca O’Shea

We love featuring design for social good projects! This Fresh From The Field features illustration and product design for The Slingshot Charity Series by Becca O’Shea. For each of these modems shipped, Slingshot will donate $10 to HURRAH — Humane Rescue, Rehabilitation and Rehoming Charitable Trust. Learn more here If you have new or recent…

6 months ago by

Fresh from the Field — Te Mauri Hiko by Ryan Ferguson

This Fresh From The Field features Motion Design fromWellington-based independent designer Ryan Ferguson If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Transpower commissioned the Te Mauri Hiko – Energy Futures project to closely examine a range of electricity supply, demand and…

6 months ago by

Fresh from the Field — Earls by Studio7

This Fresh From The Field features branding for Earls by Studio7 If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Earl’s is the passion project of Lewi Earl Brown, who upon hanging up his boots on his professional league career, decided to…

7 months ago by

Fresh from the Field — Intra by Re:Brand

This Fresh From The Field features branding for Intra by rebrand.co.nz If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Mercy Angiography (now named Intra) faced a problem. Their name only focused on Angiography which is x-ray examination of blood vessels following…

7 months ago by

Fresh From The Field — Trailblazer Honors 2017 by Fox & Co Design

This Fresh From the Field coincides with pride celebrations in Wellington this month. A motion design project which celebrates leaders at the forefront of LGBTQ equality, Trailblazer Honors 2017 by Fox & Co Design  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The…

7 months ago by

Fresh from the Field — Mental Health Awareness Week by Fly

Ahead of DA’s Auckland workshop Designing a Culturally Authentic Aotearoa this Fresh from the Field features a campaign for Mental Health Awareness Week by Fly. Combining tikanga Maori, te reo Maori and the latest research into mental health workshop facilitator Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou) owner and Creative Strategist at Fly, created…

7 months ago by

Fresh from the Field — The Bowery by Curious Design

This Fresh From The Field features packaging and identity design for The Bowery by Curious Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Our brief was simple. Create a brand for a range of mens premium grooming products. A simple…

7 months ago by

Fresh From The Field – Kelly Washington by Ryan Romanes

This week’s Fresh From The Field features Brand identity and packaging design for New Zealand organic wine maker, Kelly Washington by Ryan Romanes If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tamra Kelly-Washington is one of New Zealand’s leading wine makers.…

7 months ago by

Fresh from the Field — Real Rad Food by Afternoon

This Fresh From The Field features branding and packaging for Real Rad Food by afternoon.co.nz If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Real Rad Food is a raw/plant-based deserts and treats brand based in Mt Maunganui. Hannah approached Afternoon to…

7 months ago by

Fresh From The Field – Rainbow Springs by ThoughtFull Design

This Fresh From The Field features interpretive signage and a wayfinding system for tourism icon Rainbow Springs Nature Park by ThoughtFullDesign. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. Interpretative Signage Brief: The existing park information was dry, dated and wordy. Although factual,…

8 months ago by

Fresh from the Field — Trade Me Paper set by Think™

This Fresh From The Field features amazing cardboard engineering from Think™ If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: The Breakout Room approached Think™ to help create a vision. A whimsical beach scene, plus props, all made from paper. The response:…

8 months ago by

Fresh from the Field — Luxerose RTD cocktails by Onfire Design

This week’s Fresh From The Field features a packaging project and a milestone for Onfire Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs…

8 months ago by

Fresh from the Field — Rethink by A+M Creative

This week’s Fresh From The Field features a campaign for Rethink by A+M Creative If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief Rethink are long standing subscribers to sustainable lifestyle products. The client envisioned a social change campaign that commanded intrigue.…

8 months ago by

Fresh from the Field — Lindauer, The Vintage Series by Curious Design

This week’s Fresh From The Field features packaging for Lindauer, the Vintage Series by Curious Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The positioning of Lindauer sparkling wine has traditionally been built around ‘girls night out’ for its female…

8 months ago by

Fresh From The Field – Transform Accolades for Voice

This week’s Fresh From The Field features Voice recent peer recognition for Kiwi Brands at the Asia Pacific Transform Awards. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. O-I Glass & Voice. The Provider Packaging Wins Gold. Brief: O-I Glass saw an opportunity…

8 months ago by

Fresh From The Field – Luméa by Richards Partners

This week’s Fresh From The Field features identity design for Luméa by Richards Partners If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: Luméa is the world’s largest supplier of seashells from the South Pacific, a finite resource. It is an ingredient…

8 months ago by

Fresh from the Field — Hubbards Amazing Clusters by Onfire Design

This week’s Fresh From The Field features packaging for Hubbards Amazing Clusters by Onfire. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: With the continued success and sales growth of Amazing Muesli (#1 muesli in New Zealand retail), the Hubbards team…

9 months ago by

Fresh from the Field — 25 years for Dow Goodfolk

This week’s Fresh From The Field features a studio project marking a milestone for Dow Goodfolk If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: There’s no doubt the creative world has changed a lot in 25 years. 25 years ago we…

9 months ago by

Summer Reading — Fresh From the Field Highlights

Fresh From the Field is a series which showcases new work from across Aotearoa. We’ve compiled a few highlights from throughout the year in case you missed them! The Toast Project by Designworks “The Toast Project is about sharing an insight into how we work together, through meaningful connections and collaborations. We created ‘Toast’ to bring…

9 months ago by

Fresh from the Field — Clouston & Co by Strategy Creative

This week’s Fresh From The Field features a brand strategy, identity, packaging, print collateral, digital experience and merchandise for winemaker David Clouston by Strategy Creative If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: David Clouston came to Strategy Creative with the…

10 months ago by

Fresh from the Field — Outline by Studio South

This week’s Fresh From The Field features a brand strategy, collateral and digital environment for Outline by Studio South If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The Outline project, envisioned by Fearon Hay Architects, features six 95m2 freehold lots with…

10 months ago by

Fresh from the Field — Platen Magazine Branding by Black & White Studios

This week’s Fresh From The Field features a brand strategy, identity and magazine design for Platen Magazine by Black & White Studios. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. Brief Platen is an emerging literary magazine launching in early 2019. A quarterly…

11 months ago by

Fresh From The Field — Only Good Soap by Milk

This week’s Fresh From The Field features new packaging for Only Good by Milk. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details BREIF CONTEXT: With current consumer trends firmly towards health, wellness, simplicity and sustainability, the humble soap is making a comeback –…

11 months ago by

 

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