Fresh From The Field – Pinata Website Scene Renders – by Fox & Co Design
Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Design Assembly community.
Through the use of quirky, relatable objects along with a modern and minimalist approach, the team at Fox & Co share with us their design thinking behind 5 unique 3D scene renders for Pinata.
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We were approached by Pinata, a leading media management company for NFT creators and developers, to create 5 unique 3D scene renders for their website.
Using 5 different environments, the team designed, built and composed assets to create an underwater scene, an outdoor festivities scene, an office scene, an outdoor festivities scene, and a generic, evergreen, branded scene.
Over the one month project production, our creative team was tasked with brainstorming the 5 illustrations, incorporating the Pinata brand look and feel, within a set of dynamic, fun and unique 3D scenes.
The design response
Our client’s main objective was to represent each of their pricing packages, through a series of cohesive illustrations.
Our approach was to develop an illustrative style that would speak directly to the kind of person that each pricing pack was best suited to, through the inclusion of quirky, relatable objects to make up the composition, bringing each to life by incorporating colours and textures that play together in a sophisticated harmony.
Clean, bright, modern, and minimalist approach, rooted in our client’s brand, delivered an end result that we’re incredibly proud of.
Fox & Co Design
Shahir Daud – Executive Producer
Nico Speziali – Creative Director
Linus Nelson – Art Director/3D Animator
Freddie Hottinger – Concept Artist
Ange Thorne – Head of Production