Design is good business

Design is a service – our practice is transactional, we need to provide the customer greater value than their investment in our fee. Our clients’ business strategies form the framework for our design strategies. We need to get better about discussing the business of creative business. DA caught up with Sam Southwell (Founder and Creative…

4 days ago by

In-house Design Luminaries — Reuben Shalome, from Ravensdown Ltd

This series profiles the best and brightest designers in Aotearoa’s in-house design studios, this week we spoke with Reuben Shalome, from Ravensdown Ltd a large agricultural co-operative. Can you describe the creative path you took to get where you’re at now? Too much dawdling! I’ve always enjoyed the arts but was never the best student.…

1 month ago by

Fresh From The Field — Tricky is Making new science simple

This Fresh From The Field features a brand strategy, striking typographic identity and packaging for a personal care range making the most of cutting edge science by Tricky. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tricky was initially briefed on…

1 month ago by

5 minutes with… Keely O’shannessy

The PANZ Book Design Awards were established by the Publishers Association of New Zealand (PANZ) to promote excellence in, and provide recognition for, the best book design in New Zealand. Innovative design combined with impeccable production standards made the task of whittling down a shortlist challenging for this year’s judging panel who spent a day…

2 months ago by

Fresh From The Field — The Cool Gardener by Curious Design

This Fresh From The Field features a distinctly kiwi ‘Underground flavours’ brand and communications strategy from Curious Design. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.     The Brief: At The Cool Gardener they want to make it easy for everyone to…

2 months ago by

5 minutes with… Raul Sarrot

Ahead of DA’s Beyond Design Thinking: Game-changing co-creation techniques to work with your clients workshop in Auckland this month we spoke with facilitator, Raul Sarrot a multi-disciplinary designer, strategist, design thinking coach, educator and researcher. His international experience has been forged over 25 years working alongside a wide range of commercial and not-for-profit enterprises in…

3 months ago by

Meet our Friends… Fraser Chatham

Design Assembly has become the home of New Zealand visual design –providing a collaborative digital and physical platform for kiwi visual designers to learn, keep up-to-date and be inspired. We couldn’t do that without the support of our Friends. This series profiles some of the studios and individuals who have shown their love and support…

3 months ago by

Meet our Friends… RUN

Design Assembly has become the home of New Zealand visual design –providing a collaborative digital and physical platform for kiwi visual designers to learn, keep up-to-date and be inspired. We couldn’t do that without the support of our Friends. This series profiles some of the studios and individuals who have already shown their love and…

4 months ago by

Get more being a Design Assembly Friend

Thanks to you, Design Assembly has become the home of New Zealand visual design –providing a collaborative digital and physical platform for kiwi visual designers to learn, keep up-to-date and be inspired.   This year we celebrate 10 years together.   Over the past decade, you’ve helped us get to know our own incredibly talented…

4 months ago by