Under the Hood with… Logan Bradley, Creative Director at Curative

Ahead of our next online Under The Hood event on 6 July, we learnt more about one of our speakers, Logan Bradley, creative director at Curative. Along with having a background in multimedia design, independent fashion, film production, and social work and an expert eye and contemporary aesthetic that has been responsible for many awarded…

3 days ago by

Fresh From The Field — Curatif – By Marx Design

Marx Design walk us through their redesign for Curatif’s cocktails Essentials range.  Building upon the playful illustrative approach of the existing range, the team at Marx brought the energy of the drink’s provenance, history and occasion to life with collaged scenes out of nostalgic imagery to create a carefully managed balance of indulgent irreverence. Want…

5 days ago by

Under the hood with … Ella Hampshire-Perks, Graphic Designer and Director of PERKS

Ahead of our next online Under The Hood event on 6 July, we learnt more about one of our speakers, Ella Hampshire-Perks of PERKS Ella is a Graphic Designer and Director of PERKS, a purposefully small branding studio that supports SME’s to grow through thought-led design. PERKS is a nimble and mostly remote studio that…

1 week ago by

DA Conversations Podcast with Stephen McCarthy

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. Stephen is founder and co creative Director of McCarthy Design based in Ōtautahi Christchurch. He’s been designing for over 25 years, worked in small and large studios, made 5 albums in…

2 weeks ago by

Capability building: Content and UX workshops by Springload

This week we sat down with our friends over at Springload to learn a little more about their upcoming workshops and trainings in Content and UX. Whether you’re a career changer who’s new to content design or UX or perhaps looking to top up your exisiting skills, Springload have a range of workshops planned throughout…

2 weeks ago by

Fresh From The Field – Altura Coffee By White Rabbit

Altura Coffee reached out to the coffee fiends at White Rabbit to create a special edition Coffee Cup design to celebrate their 30th anniversary in NZ. Fueled by many coffees a day, the design team were stoked to create custom illustrations representing Altura’s accolades and show off the uniqueness of this Kiwi brand in their…

1 month ago by

By Day By Night, George Hajian

By Day By Night is an interview series that profiles graphic design tutors from design schools throughout New Zealand. We learn about their role as a teacher and their own personal design practice. Today we hear from Dr. George Hajian who works in the Communication Design Department at the School of Art + Design at…

1 month ago by

‘Counter Colonial: A critique through an ancestral lens’

Dr. Bobby Luke (Ngāti Ruanui), Te Kura Hoahoa—School of Design Innovation lecturer at Te Herenga Waka is part of the fresh vanguard of Māori Fashion designers and academic that demonstrate decolonial constructs of western fashion ‘thinking and making’, decentralizing western design theory and emphasizing an authentic Māori indigenous lens. His indigenous clothing label, Campbell Luke,…

1 month ago by

In Motion With…. Shaun Madgwick Meet the Motion Designers of Aotearoa NZ

In this series we’re shining a light on some of the people who breathe life and action into design, Aotearoa NZ’s motion designers. This week we sat down with Shaun Madgwick, a freelance motion designer who also runs MDGA ( Motion Designers Guild of Aotearoa ), which aims to bring together the wide range of…

1 month ago by

On the side with . . . Steve Grant

This series profiles our DA Friends and the side projects they’re working on to develop new skills, test ideas, help people and communities or just do, for the love of it. This week we heard from Steve Grant, a freelance designer who’s one of a four person team behind PTAFTF (Part Time Artist Full Time…

2 months ago by

Fresh From The Field — Milenta / The Shy Guy – By Studio South

Our friends over at Studio South shared with us their recent brand identity work for Milenta and The Shy Guy, a new restaurant and nightclub in Auckland’s Victoria Park. Inspired by the Latin food culture of flames, wine, and dancing, Studio South’s final design creates an easy going tone and features expressive, illustrative accents. Want…

2 months ago by

Fresh From The Field — Rockburgh Rebrand – By nim Creative

Our friends over at nim Creative shared with us their design response to a rebrand project for their client, Rockburgh. With a name already packed with history and a brand story that combines fortifying towns with security and privacy, nim Creative then dialled in on the client’s Dutch heritage to develop a new brand identity…

2 months ago by

Meet Our Friends… Warren and Mahoney

We love the opportunity to get to know our DA friends better. Today we spoke to our friends Warren and Mahoney to learn more about how their brand design team fits within their wider architectural practice, their approach to collaboration, the culture they foster, and their ambitions for the future. Where are you based and…

2 months ago by

Under The Hood With… Matt Grantham, Creative Director of Onfire Design

Ahead of our next Under The Hood April event, we learnt more about our next speaker, Matt Grantham, Creative Director of Onfire Design. First things first, can you tell us a little about your background, and how did you first get started in the industry? English born and bred. I studied Communication Media (a fancy name…

2 months ago by

Fresh from the Field – Cascade Electrical By White Rabbit

White Rabbit was approached by Cascade Electrical to develop a new logo and business card. The resulting design is a clever play on the happy face which helps bridge an emotional connection to the audience while embodying the client’s key values. Want to submit your own work to Fresh From The Field? Fill out the FFTF…

3 months ago by

Under The Hood With… Nico and Linus, Creative Director and Art Director of Fox & Co

Ahead of our next Under The Hood April event, we learnt more about two of our speakers, Nico and Linus from Fox & Co.  First off, can you tell us a little about yourselves? Nico: I’m a Creative Director at Fox & Co Design, originally from Buenos Aires, Argentina. I have been working in the Graphic…

3 months ago by

Fresh From The Field — Viare – By Iceberg

Iceberg was asked by estar OMS to design the brand identity for their new ecommerce software product, Viare. Built around the idea of order flow and in response to the effects of Covid19, Viare helps retailers better manage the fulfilment side of their ecommerce businesses. Read below to learn more about the brief and how…

3 months ago by

On the Side with Stephen McCarthy

This series profiles our DA Friends and the side projects that they are working on to develop new skills, test ideas, help people and communities or just do, for the love of it.   This week we sat down with Stephen McCarthy of McCarthy Studio to chat about his newest side project, Month Done. No…

3 months ago by

Rush Digital on Designing for Digital Inclusion

As the world becomes ever more digital – a process that’s been accelerated by the covid pandemic – it’s even more important that no-one is left behind. We heard from our friends over at Rush Digital on how they’ve got accessibility in design at the forefront of their minds – originally published here. What is…

3 months ago by

Fly Is Changing To Ira

Our friends at Fly have had a name change, so we caught up with the team and asked a few questions about why they decided to update their brand and the story behind their new name, Ira. Why did you decide to change the name?  We’ve been Fly for 17 years and captured our passion…

4 months ago by

Fresh From The Field – Strategy Wraps Up The Year

The creatives at Strategy have an annual, 30-year tradition, which has become a celebrated, iconic tradition, that is looked forward to by many…The annual Christmas wrapping paper brief. It is a completely open brief and challenges every designer across every studio to develop designs for the Strategy wrapping paper gift. After getting dozens of submissions…

4 months ago by

Fresh From The Field — Crane Brothers’ Brand Refresh By Voice

Voice were asked to refresh the Crane Brothers logotype, to ensure it could be continue to represent class and distinction for another 20 years to come. The brand refresh makes sure that these purveyors of fine suits, luxury casual clothing and hand-made shoes can continue to represent the pinnacle of artisanal menswear, with an easy-wearing Antipodean…

4 months ago by

Fresh From The Field – Prep By White Rabbit

Prep were looking for a more professional brand identity and a clean, modern and user-friendly website, so White Rabbit were tasked with a brief to redesign their logo and developing an ecommerce website with increased usability, which was user-friendly. The end result is a well-crafted, clean and organic aesthetic, while reflecting a slight handcrafted look,…

5 months ago by

Welcoming our newest DA Partner – Rocketspark 

Nau mai, haere mai to our newest DA Partner, Rocketspark, a multi award winning company founded by four kiwis in the Waikato. Through their code-free website builder and Design Partner Program, they help thousands of businesses and designers everyday worldwide. The journey to success: Like all great tech startup stories, the humble beginnings of Rocketspark…

5 months ago by

Fresh From The Field – Talbot Forest Cheese Co. By Onfire

Off to a red hot start to the year, Onfire has been awarded packaging design Gold at the World Brand Design Society Awards for its work on Talbot Forest Cheese Co. Bringing to life the cheesemaker’s story and the nature its inspired by, Onfire has artfully woven these together –  incorporating Kiwi flora, fauna and…

5 months ago by