2021 Year in Review – DA Conversations Podcasts

While some of us are still on holiday or are slowly getting back into it all, it’s a good time to take a moment to put on a DA 2021 Podcast in the background, or to read one of the DA Top Ten Articles from 2021. We’ve included all of the links to our 2021…

4 days ago by

Streamtime’s Sunnier Summer Replay

Check out the replay of Streamtime’s Sunnier Summer conference to get a head start on the future. Do the groundwork for a happier, healthier, creative business in 2022. Good times aren’t just for when you clock off!   It is official, Streamtime’s free 3+ hour conference replay is ready, and you’re invited! Aimed at brightening your…

2 weeks ago by

Aotearoa NZ Design Recognized in the AGDA Awards

The AGDA Design Awards recognise the best work across a wide range of disciplines every year. The awards aim to further the discussion about design and to stimulate the creative progress of our industry. They highlight every generation of talent, from students at colleges and universities, through to the long-established leaders of our profession. Congratulations…

1 month ago by

2021 Christchurch DA Event: EOY Wrap Party

At the end of November, Design Assembly and Plato Creative hosted Christchurch’s DA end of year wrap party. We had some great talks from local designers about their creative hobbies, passion projects and side hustles. Tim & Honey from Plato Creative talked about a side hustle of web design in the cryptocurrency space, recent works of…

1 month ago by

2021 Wellington DA Event: EOY Wrap Party

On 1st December 2021, Design Assembly, in partnership with Strategy Creative and Out Of Office, hosted Wellington’s DA end of year wrap up event.   The event had a great turn out, with a variety of creative minds and backgrounds coming together to celebrate the end to a tough year. Under the theme of ‘passion…

1 month ago by

Why our studio needed design principles and how we defined them – RUSH’s design principles

Words by Stephen Horner, Chief Product Officer, RUSH.  As an integrated design and technology studio, the team at RUSH are unified in our belief of the exponential benefits thoughtfully designed technology can have for people. As an example, the Graphical User Interface of the first generation Apple Macintosh made desktop personal computing accessible to the…

2 months ago by

Fresh From The Field – Te Anau Time Campaign by Strategy

Strategy creates “Te Anau Time”, to inspire Kiwi’s to visit Te Anau. Using captivating photographs and simple typography, Te Anau Time is set to inspire travellers that there has never been a better time than now to experience and explore one of New Zealand’s most diverse regions. Want to submit your own work to Fresh…

2 months ago by

Under The Hood With… Janelle Rodrigues, Creative Lead at Creature

Ahead of our next Under The Hood November event, we learnt more about one of our speakers, Janelle Rodrigues. Janelle is a founding partner and the Creative Lead of the award-winning design company Creature. She combines an enquiring mind with strategic motivations to solve her client’s creative briefs. She sees herself as more than a designer… although…

3 months ago by

Under The Hood With… Johnson McKay, Director of Fly

Ahead of our next Under The Hood November event, we learnt more about one of our speakers, Johnson McKay. Johnson is the Director of Fly, he started as an owner / in business development and then slowly shifted to strategy, then creative and now cultural strategy and creative storytelling. Their philosophy then was to reject advertising as…

3 months ago by

Fresh From The Field – EAT… by Onfire

Onfire were asked to create a positive and bright personality to attract a younger and health-conscious audience. By addressing the eternal question of ‘what to snack on?’, the bright colours and bold typography work together to make the positive personality stand out from the shelves. Want to submit your own work to Fresh From The…

3 months ago by

5 minutes with…Natasha Alimova, Senior Designer at Onfire Design

We had a chat to Natasha Alimova, Senior Designer at Onfire Design in Auckland. She talks to us about her career starting with an internship, and how curiosity, ideas and the variety of projects lead her into the packaging design realm. Can you tell us a bit about your career background and what drew you…

3 months ago by

Aotearoa NZ Design Recognized in the Good Design Awards

The Australian Good Design Awards continues a long and proud legacy of showcasing the very best in design and innovation to a global audience. The Awards are one of the longest-running international design awards, promoting excellence in design and innovation since 1958. Recognised by the World Design Organization (WDO) as Australia’s peak international design endorsement…

3 months ago by

Lunch with Blutui

Come and join our partner Blutui for lunch, they deliver the ultimate agency weapon in the battle for better websites. You are invited to join us online as the Blutui team run you through their platform and how Blutui puts your agency in control of web projects.  It’s Wednesday so we thought we’d give you…

3 months ago by

Getting Under The Hood With….Mark Spurgeon, Co-founder / Managing Partner at Publica

Ahead of our next Under The Hood September event, we learnt more about one of our speakers, Mark Spurgeon. Mark is an accomplished CEO, passionate about telling compelling brand stories and bringing unique ideas to life through creative design and development. We talked about the 3 B’s of creativity to spark new ideas, a Fitbit for the brain, and…

4 months ago by

Fresh From The Field – Lake Hawea Station by One Design

This Fresh from the Field features One Design’s beautifully crafted and refined branding for Lake Hawea Station. There’s a classic elegance on all touch points with outstanding photography, and the delicate Kowhai seedling is a nod to their unwavering commitment to conservation. Want to submit your own work to Fresh From The Field? Fill out…

4 months ago by

Meet our friends… Sam Ramlu, Founder of Method

We love the opportunity to get to know our DA friends better, so we had a chat to Sam about her creative journey and what lead to her founding Method. We spoke to her about her typical day, the Method-approach to projects and celebrating with kai. Being a DA Friend means you’re helping us to build a thriving…

5 months ago by

Take 10 with…Tamsin Eldridge, Senior Designer at Ryman Healthcare

In 2020, during level 4 and 3 of Aotearoa New Zealand’s COVID response we launched Take 10 With… an article series with you – to do a pulse check on how our community was feeling, working, what you missed, and learn about your hopes for the future. We had feedback that you really enjoyed the…

5 months ago by

Take 10 with… Graeme Blake CEO Of Blutui

In 2020, during level 4 and 3 of Aotearoa New Zealand’s COVID response we launched Take 10 With… an article series with you – to do a pulse check on how our community was feeling, working, what you missed, and learn about your hopes for the future. We had feedback that you really enjoyed the…

5 months ago by

AUT’s Te Āhuru Super Graphics, Jasmax in association with MuirMcNeil

DA spoke with Clem Devine and Jarrad Caine at Jasmax about their incredible environmental graphic work recently installed at AUT. The graphic system is built upon MuirMcNeil‘s intersect type system and richly layered patterns, that speak to place, culture and function with a lens on the future of play. What was the brief for this…

6 months ago by

Inhouse Luminaries… Karem Ortiz, Heartland bank

This series profiles the best and brightest designers in Aotearoa’s in-house design studios, this week we spoke with Heartland Bank‘s Creative Lead, Karem Ortiz.   Kia ora Karem, can you tell us a bit about your creative background prior to joining Heartland? Growing up, I loved creating at school and at home. Later on, I realised…

6 months ago by

Meet our friends… Oscar Thomas, Designworks

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with Oscar Thomas, designer at Designworks. We spoke to Oscar about his career journey, an interest in motion and film, the Designworks philosophy and culture, the mahi he is proud of, tech he is…

6 months ago by

On the Flipside… Sian Thompson, Creative Intern at Seven

The transition from design student to designer can be tricky! Design internships provide an invaluable stepping stone towards professional practice and create continuity within the design profession. On the flip side profiles current design interns and the Aotearoa studios that are hosting them. We learn more about the emerging talents ambitions, the fresh perspectives they…

7 months ago by

Women in Design… Julie Bénard, typeface

DA speaks with typeface’s Julie Bénard about language barriers, burnout, her pathway to typeface, we learned about the mahi she is proud of, exceeding client expectations, the skills she is keen to develop, fostering innovation in her work and ambitions for the future.   What led you toward design? From as long as I remember,…

7 months ago by

Meet our friends… Dow Goodfolk’s Ben Dean

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with Dow Goodfolk‘s Studio & Production Manager Ben Dean. We spoke to Ben about his career trajectory, the Dow Groups production set up, the print finishes and technologies he is excited about, the work…

8 months ago by

Paving the Digital Career Path for Māori and Pasifika Talent

Māori and Pasifika only represent about 2% of those working in the creative tech sector, yet form a larger part of the population of Aotearoa, especially in diverse Tāmaki Makaurau.  On Wednesday 26th May, Media Design School hosted a platform at their innovative new campus in Wynyard Quarter to kōrero and talanoa about ways Māori…

8 months ago by