Fresh from the Field – One Design’s Astrolabe Identity and packaging

The Fresh from the Field features ONE Design’s work for Astrolabe, who proudly celebrate their pastoral, unpretentious surroundings, this landscape drives the brand expression. The Brief: Astrolabe is a family owned wine company based in Marlborough, New Zealand. They grow their own grapes and also source from a tight-knit group of local growers who live on…

1 month ago by

Fresh From the Field — Island Gin by One Design

This Fresh from the Field features One Design’s exceptional craft on Island Gin. The outstanding bottle form and the brand expression draw inspiration from the environment and speak to our coast. Making this global calibre project undeniably local. Island Gin is also a beacon of environmental stewardship and circular thinking, with raw material for the…

2 months ago by

Fresh From the Field — Kāpiti Cheese by unified brands

Kāpiti is a brand that isn’t shy of big, bold flavours, they commissioned Unified Brands to design packaging with the same confidence. The brief: Kāpiti, a brand that sets the bar for cheese – proudly holding the title for New Zealand’s most awarded cheese company. Their product is second to none, but the brand team…

2 months ago by

Fresh From the Field — Avalanche by Curious

The shape grammar of letterforms provides fertile territory for visual metaphor. The Apex of an A creates a pinnacle, an opportunity embraced by Curious in their revitalisation of the Avalanche brand. This Fresh from the Field showcases a playful approach to typography, fine grain texture, and playful illustrations, immediately reinvigorating this recognised identity. The Brief:…

3 months ago by

Fresh From the Field — Scapegrace Gin by One Design

This Fresh from the Field features One Design‘s mahi for scapegrace Gin. A distinctive design outcome that challenges category norms, setting a new benchmark for quality and authenticity in the RTD market.   The brief: Scapegrace Gin was expanding into the high-end pre-mixed cocktail market and needed to hold their premium positioning against other commodity…

5 months ago by

Fresh From the Field — Changemaker by Milk

This Fresh From the Field features a bold design outcome and bolder kaupapa for a life-changing beer. Milk created a brand of distinction, with significant heart. Disrupting the national beverage market and providing financial independence to the brewers.    The Brief: Disability is something that happens when people with impairments face barriers in society. It’s…

7 months ago by

Fresh from the Field — Will&Able by Shine

The brand execution profiled in this Fresh from the Field by Shine is expertly crafted, memorable and has significant heart. will&able drives social and environmental advancement, the smiley brand mark, and the joyous people-centred visual narrative are the perfect reflection of the feel-good vibes this project has throughout. The Brief People with disabilities have a…

8 months ago by

Fresh from the Field — Godavari Diamonds, Osborne Shiwan

Aotearoa Design Studios have a global reputation for ingenuity in our craft. Osborne Shiwan represents the Nation and delivers at the highest level, recently recognised as worldwide leaders in design innovation. This Fresh From the Field showcases Osborne Shiwan’s highly celebrated work for Godavari Diamonds, which lead to the Auckland-based brand agency awarded by Fast…

8 months ago by

Fresh from the Field — Imagine What’s Possible by Onfire

With a practice focused on Fast-moving consumer goods, Onfire is undoubtedly a leader in the market. They have a rigorous understanding of the competitive retail sales environment and ensure brands dominate their categories, while commanding attention in crowded supermarket aisles. This Fresh from the Field spotlights Packaging, Identity and custom typography (and type design!) for…

8 months ago by

5 minutes with… Michael Barron at Marx

We are in constant admiration of the work Marx design produces. The studio’s creativity and bravery is a beacon in our design landscape. We took the opportunity to learn more about one of their senior designers Michael Barron that has been at the helm of their recent awarding winning work for Almighty. Who were your…

8 months ago by

Fresh From The Field — Kapsi by MakeBardo

MakeBardo‘s work pushes boundaries, Bren & Luis are masterful at innovating in the categories they design for. Kapsi is nostalgic while also feeling contemporary it is intentionally weird and most importantly distinctive. This Fresh From The Field explores the identity, packaging and campaign graphics which were recently recognised as finalists in the best awards. If…

11 months ago by

Fresh From The Field — RAAD

This Fresh from the Field is brought to you by our awesome partners Portfolio Recruitment. The Portfolio team are heavily invested in our design community and reached out to tell us about Creative Director Matt Saunders latest project RAAD. We think this is a phenomenal initiative and admire the kaupapa, the environmental stewardship, the RAAD…

11 months ago by

Fresh From The Field — Zuru’s Health by Habit

This Fresh from the Field showcases more category disrupting work from Zuru edge. The Health by Habit wellness range rethinks supplement packaging and makes a bold statement in a crowded market. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief:…

11 months ago by

Fresh From The Field — Pumpd by Marx

This Fresh from the Field features Marx recent work for New Edition and their hero product Pumpd. The relaxed design, friendly drop character and clever copywriting work together delivering positivity and reassurance to a category that might traditionally be regarded as purely functional or even stressful for mums. If you have new or recent work…

12 months ago by

Fresh From The Field — Snaklog by Onfire

This Fresh from the Field features Onfire’s recent work for Tasti’s SNAKLOG. The design holds true to the explosive visual language of the previous iteration while dialling up the volume and pace to reinvigorate this longtime kiwi favourite in a crowded market. If you have new or recent work that you would like to share…

12 months ago by

Fresh From The Field — Citizen by Special Group

Globally as much as 1/3 of the food we produce is wasted due to loss (in production) or spoilage once in the supply chain. Here in NZ huge volumes of unsold food goes to waste. Citizen is a local project we believe will have a global impact. Ingenious design thinking and environmental stewardship lay the…

1 year ago by

Fresh from the Field — NoIssue by Pixelpush

In this Fresh From the Field, Pixelpush tells us how they helped their longterm client Noissue evolve their brand narrative with a fun, new cross-discipline explainer video full of intrigue to convert viewers to customers! If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz …

1 year ago by

Fresh from the Field — Mac’s Cans by Dow Goodfolk

DA ❤️’s  Mac’s product and their distinctive and playful aesthetic treatments, this Fresh From The Field by Dow Goodfolk amplifies everything we know and love about Mac’s. Rich visual narrative in their new can range transports us to a brave new world for each brew. If you have new or recent work that you would…

1 year ago by

Fresh From the Field — Culture Yoghurts by Onfire Design

This Fresh From The Field by Onfire Design is bold (as is all their work), Onfire demonstrates a distinctive bravery throughout their brand and packaging projects. Particularly Onfire’s fast consumer goods work which consistently redefines categories and commands attention on shelves. Culture Yoghurts is no exception, its vibrant, its loud and its fun. Living food…

1 year ago by

2020 Dieline Awards – NZ winners

Design Assembly extends our heartfelt congratulations to all the New Zealand winners and finalists for the 2020 Dieline Awards. The benchmark for impeccably-designed packaging of consumer products, The Dieline Awards recognise the absolute best from designers and design agencies worldwide. The awards (in their 10th year), have become the standard which brand owners, consumers, and…

1 year ago by

Fresh from the Field — Voyage water, by Culture & Theory

This Refreshing – Fresh From The Field by Culture & Theory features Voyage water, bottled still and sparkling for CCA, the drama, clarity and refined cartographic elements guide the consumer back to the beautiful blue spring source. If you have new or recent work that you would like to share in Fresh from the Field…

1 year ago by

Fresh From The Field — Finery by Onfire Design

This Fresh From The Field for Finery Drinks (a favourite of the DA team) is by Onfire Design and features a striking identity, elegant packaging, and beautifully considered typography (just look at that phenomenal stroke variation and ligature!) If you have new or recent work that you would like to share in Fresh from the…

1 year ago by

Fresh From The Field — The Aromatherapy Company’s Blend

This Fresh From The Field by Sarah Johnston is a multidisciplinary delight. Sarah was involved in all visual design, product design, packaging and marketing for Blend. A new product range from The Aromatherapy Company which enables consumers to co-design fragrance combinations to suit their mood, interior and preferences. If you have new or recent work…

2 years ago by

Fresh From The Field — Groundd

This Fresh From The Field features a high quality, homegrown wellness product, (the best in its category)! Groundd is a sleep startup with beautifully considered brand, packaging and photography scaffolding its exceptional product design. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for…

2 years ago by

Fresh From The Field — Love Cans by Marx

This Fresh From The Field by Marx Design Ltd embraces the idea that chaos is beautiful.  At first glance you may think this doesn’t look quite right. But it is! Marx expertly designed it like that. If you have new or recent work that you would like to share in Fresh from the Field email …

2 years ago by