Fresh From The Field — Kapsi by MakeBardo

MakeBardo‘s work pushes boundaries, Bren & Luis are masterful at innovating in the categories they design for. Kapsi is nostalgic while also feeling contemporary it is intentionally weird and most importantly distinctive. This Fresh From The Field explores the identity, packaging and campaign graphics which were recently recognised as finalists in the best awards. If…

4 weeks ago by

Fresh From The Field — RAAD

This Fresh from the Field is brought to you by our awesome partners Portfolio Recruitment. The Portfolio team are heavily invested in our design community and reached out to tell us about Creative Director Matt Saunders latest project RAAD. We think this is a phenomenal initiative and admire the kaupapa, the environmental stewardship, the RAAD…

1 month ago by

Fresh From The Field — Zuru’s Health by Habit

This Fresh from the Field showcases more category disrupting work from Zuru edge. The Health by Habit wellness range rethinks supplement packaging and makes a bold statement in a crowded market. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief:…

1 month ago by

Fresh From The Field — Pumpd by Marx

This Fresh from the Field features Marx recent work for New Edition and their hero product Pumpd. The relaxed design, friendly drop character and clever copywriting work together delivering positivity and reassurance to a category that might traditionally be regarded as purely functional or even stressful for mums. If you have new or recent work…

2 months ago by

Fresh From The Field — Snaklog by Onfire

This Fresh from the Field features Onfire’s recent work for Tasti’s SNAKLOG. The design holds true to the explosive visual language of the previous iteration while dialling up the volume and pace to reinvigorate this longtime kiwi favourite in a crowded market. If you have new or recent work that you would like to share…

2 months ago by

Fresh From The Field — Citizen by Special Group

Globally as much as 1/3 of the food we produce is wasted due to loss (in production) or spoilage once in the supply chain. Here in NZ huge volumes of unsold food goes to waste. Citizen is a local project we believe will have a global impact. Ingenious design thinking and environmental stewardship lay the…

2 months ago by

Fresh from the Field — NoIssue by Pixelpush

In this Fresh From the Field, Pixelpush tells us how they helped their longterm client Noissue evolve their brand narrative with a fun, new cross-discipline explainer video full of intrigue to convert viewers to customers! If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz …

5 months ago by

Fresh from the Field — Mac’s Cans by Dow Goodfolk

DA ❤️’s  Mac’s product and their distinctive and playful aesthetic treatments, this Fresh From The Field by Dow Goodfolk amplifies everything we know and love about Mac’s. Rich visual narrative in their new can range transports us to a brave new world for each brew. If you have new or recent work that you would…

5 months ago by

Fresh From the Field — Culture Yoghurts by Onfire Design

This Fresh From The Field by Onfire Design is bold (as is all their work), Onfire demonstrates a distinctive bravery throughout their brand and packaging projects. Particularly Onfire’s fast consumer goods work which consistently redefines categories and commands attention on shelves. Culture Yoghurts is no exception, its vibrant, its loud and its fun. Living food…

6 months ago by

2020 Dieline Awards – NZ winners

Design Assembly extends our heartfelt congratulations to all the New Zealand winners and finalists for the 2020 Dieline Awards. The benchmark for impeccably-designed packaging of consumer products, The Dieline Awards recognise the absolute best from designers and design agencies worldwide. The awards (in their 10th year), have become the standard which brand owners, consumers, and…

6 months ago by

Fresh from the Field — Voyage water, by Culture & Theory

This Refreshing – Fresh From The Field by Culture & Theory features Voyage water, bottled still and sparkling for CCA, the drama, clarity and refined cartographic elements guide the consumer back to the beautiful blue spring source. If you have new or recent work that you would like to share in Fresh from the Field…

7 months ago by

Fresh From The Field — Finery by Onfire Design

This Fresh From The Field for Finery Drinks (a favourite of the DA team) is by Onfire Design and features a striking identity, elegant packaging, and beautifully considered typography (just look at that phenomenal stroke variation and ligature!) If you have new or recent work that you would like to share in Fresh from the…

8 months ago by

Fresh From The Field — The Aromatherapy Company’s Blend

This Fresh From The Field by Sarah Johnston is a multidisciplinary delight. Sarah was involved in all visual design, product design, packaging and marketing for Blend. A new product range from The Aromatherapy Company which enables consumers to co-design fragrance combinations to suit their mood, interior and preferences. If you have new or recent work…

9 months ago by

Fresh From The Field — Groundd

This Fresh From The Field features a high quality, homegrown wellness product, (the best in its category)! Groundd is a sleep startup with beautifully considered brand, packaging and photography scaffolding its exceptional product design. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for…

10 months ago by

Fresh From The Field — Love Cans by Marx

This Fresh From The Field by Marx Design Ltd embraces the idea that chaos is beautiful.  At first glance you may think this doesn’t look quite right. But it is! Marx expertly designed it like that. If you have new or recent work that you would like to share in Fresh from the Field email …

10 months ago by

Fresh From The Field — Cassels by Strategy Creative

This Fresh From The Field by Strategy Creative features a reworked identity which looks forward (to ensure inclusivity of future generations) and back (with heritage-inspired aesthetic cues). The bold new brand presence is applied to packaging and promotional collateral which heroes Scott Jackson’s artwork to grab attention on the shelves and instantly convey the product’s…

11 months ago by

Fresh From The Field — Eva’s Wellbeing Supplements by Plato Creative

This Fresh From The Field by Plato Creative features a bold brand application making this product distinct in its category. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Eva. A young, health-conscious and business-savvy individual, spotted a niche market for dehydrated…

12 months ago by

Fresh From The Field — Hubbard’s Bran-ola by Onfire Design

This Fresh From The Field by Onfire Design features Category defining product innovation, neon colours and messaging… to ensure Hubbards Bran-ola speaks to a vibrant young market. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Having rebranded Hubbards in 2012, Matt…

1 year ago by

Fresh From The Field — Tricky is Making new science simple

This Fresh From The Field features a brand strategy, striking typographic identity and packaging for a personal care range making the most of cutting edge science by Tricky. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tricky was initially briefed on…

1 year ago by

Fresh From The Field — The Cool Gardener by Curious Design

This Fresh From The Field features a distinctly kiwi ‘Underground flavours’ brand and communications strategy from Curious Design. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.     The Brief: At The Cool Gardener they want to make it easy for everyone to…

1 year ago by

Fresh From The Field — The True Honey Co. Rare Harvest Limited Edition Mānuka Honey by Marx Design

This Fresh From The Field features innovative packaging design from Marx Design inspired by the iconic mānuka flower If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.       The Brief: Given their drive for excellence and dedication to finding the most pure…

1 year ago by

Fresh from the Field — Neleman Wine by Onfire Design

This Fresh From The Field features Packaging design for Neleman Wine by Onfire Design. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Dutchman Derrick Neleman is a passionate winemaker. After studying to become a biodynamic farmer which led him to…

1 year ago by

Fresh from the Field — Vitafresh by Onfire Design

This Fresh From The Field features Branding for Vitafresh by Onfire Design which seeks to Revitalise a lacklustre product category If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Known for its range of flavours and ease of use, Vitafresh flavoured…

2 years ago by

Aotearoa Design Dieline Success.

Design Assembly extends our heartfelt congratulations to all the New Zealand winners and finalists for the 2019 Dieline Awards. The benchmark for impeccably designed packaging of consumer products, The Dieline Awards recognise the absolute best from designers and design agencies worldwide. The Awards began as a way to formally recognize the absolute best in consumer…

2 years ago by

Fresh from the Field — Walker Brothers kombucha by makebardo

This Fresh From The Field features bold packaging and identity design for Walker Brothers kombucha by makebardo. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: A family culture. 

Founded in 2018, Walker Brothers brew traditional and high gravity (alcoholic) kombucha.…

2 years ago by