Fresh From The Field – EAT… by Onfire
Onfire were asked to create a positive and bright personality to attract a younger and health-conscious audience. By addressing the eternal question of ‘what to snack on?’, the bright colours and bold typography work together to make the positive personality stand out from the shelves.
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No one should feel guilty about snacking, far from it. The team at EAT… are on a mission to prove that there are delicious options beyond the usual suspects of savoury snacks. Taking small and naturally good chickpeas, broad beans and corn kernels, toasting them, then adding a pinch of seasoning, they created small morsels of satisfaction that are big on crunch.
The Design Response:
The name and brand mark are inspired by the eternal ‘what to snack on?’ moment that hits every day; the simple premise of the word ‘Eat’ combined with ellipses captures the thinking moment – the pause before deciding. Aimed primarily at savvy millennials and Gen X’ers with an appetite for new healthy ways of snacking, we took our design inspiration from the product premise – small in size, big in crunch. A bright and positive colour palette with oversized typography combines for an overly positive and bright personality while disrupting shelves.