Fresh From The Field – EAT… by Onfire

7 months ago by

Onfire were asked to create a positive and bright personality to attract a younger and health-conscious audience. By addressing the eternal question of ‘what to snack on?’, the bright colours and bold typography work together to make the positive personality stand out from the shelves.

Want to submit your own work to Fresh From The Field? Fill out the FFTF form here.

The brief: 

No one should feel guilty about snacking, far from it. The team at EAT… are on a mission to prove that there are delicious options beyond the usual suspects of savoury snacks. Taking small and naturally good chickpeas, broad beans and corn kernels, toasting them, then adding a pinch of seasoning, they created small morsels of satisfaction that are big on crunch.

The Design Response:

The name and brand mark are inspired by the eternal ‘what to snack on?’ moment that hits every day; the simple premise of the word ‘Eat’ combined with ellipses captures the thinking moment – the pause before deciding. Aimed primarily at savvy millennials and Gen X’ers with an appetite for new healthy ways of snacking, we took our design inspiration from the product premise – small in size, big in crunch. A bright and positive colour palette with oversized typography combines for an overly positive and bright personality while disrupting shelves.


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