From The Edges – Katie Twisleton, AUT Good Health Lab

In our From The Edges series we feature Aotearoa NZ Academic Design Projects. Our practice as designers can be seen to be explored, pushed and perhaps become something entirely new where it exists at the edges of our practice in the world of academia. Free from the constraints of commercial outcomes and clients, designers explore and…

8 hours ago by

Rose Norgrove, Media Design School Graduate, Wins Red Dot Design Award

Media Design School (MDS) is thrilled to announce Bachelor of Media Design Alumni Rose Norgrove has won the Red Dot Junior Award: Brand and Communication Design 2021 for her innovative medical device that provides blood glucose testing and insulin delivery for Type 1 diabetics. Photo (L-R): Jim Murray (Programme Coordinator, Bachelor of Media Design), Rose Norgrove…

2 weeks ago by

Influencing the bigger picture.

Can design really affect social change? Communication design is just one thread in the complex web of social discourse that helps shape our opinions, beliefs, and actions. Design is pervasive, existing in every nook of our lives, and whilst its effect might seem largely invisible, design holds the power of influence. Creativity has immense potential…

2 months ago by

Women in Design… Julie Bénard, typeface

DA speaks with typeface’s Julie Bénard about language barriers, burnout, her pathway to typeface, we learned about the mahi she is proud of, exceeding client expectations, the skills she is keen to develop, fostering innovation in her work and ambitions for the future.   What led you toward design? From as long as I remember,…

3 months ago by

Fresh From the Field — Raise the Standard, by Strategy Creative

Ahead of our June 16 Workshop: No signal found – creating great campaigns without TV in Wellington we asked facilitator Chrissie Malloch to share a recent campaign Strategy Wellington was proud of. The Raise the Standard project is exemplary mahi, striving for social good outcomes through crafted storytelling.   The Brief:  A healthy home is…

4 months ago by

Fresh From the Field — Round Theory Wines, by ONE Design

The 2020 Kātoitoi submissions highlighted environmental stewardship at its core of a lot of the mahi our community produced last year. One of the projects that stood out to the DA team was Round Theory by ONE Design. Circular in its thinking and execution, Round Theory Wines treads lightly while making a big impact. The…

4 months ago by

Fresh From the Field — Reuben and Dan Watson’s Send a Sausage

Scrolling instagram one morning late last year we noted some of our DA friends were receiving anonymous sausages in the post. This fresh from the field profiles the fantastic initiative, doing some social good, that has seen a hilariously strong response – designers Rueben and Dan Watson has been inundated by hundreds of orders for…

5 months ago by

5 minutes with… Mona Gabr

We spoke with Media Design School Graduate Mona Gabr about her Award-winning project Pick a prototype tag system that assists people with disability when using public transport and her trans-Tasman work for Datacom.   Was there someone (or something) that inspired you to pick a design as a career path? I’ve always loved thinking outside…

6 months ago by

Fresh from the Field — Identify, by Curative

This Fresh from the Field features incredibly important mahi from the team at curative, whose scope was to develop a brand identity, social media strategy templates, and a microsite for research into the experiences of young LGBTTQIA+ New Zealanders. The Brief LGBTTQIA+ rangatahi, youth, and young people in Aotearoa New Zealand are invisible in every…

6 months ago by

Fresh From the Field — Changemaker by Milk

This Fresh From the Field features a bold design outcome and bolder kaupapa for a life-changing beer. Milk created a brand of distinction, with significant heart. Disrupting the national beverage market and providing financial independence to the brewers.    The Brief: Disability is something that happens when people with impairments face barriers in society. It’s…

7 months ago by

Kātoitoi takes flight

Kātoitoi, the Aotearoa Design Archive, is a response to our world, our collective voice. Like the South Island Robin which the Aotearoa Design Archive is named after, our design community is small but speaks with a large, brave voice that reverberates throughout the world. “Kātoitoi, he iti te rahi, he nui te kōrero.”   Kātoitoi…

7 months ago by

Fresh from the Field — Will&Able by Shine

The brand execution profiled in this Fresh from the Field by Shine is expertly crafted, memorable and has significant heart. will&able drives social and environmental advancement, the smiley brand mark, and the joyous people-centred visual narrative are the perfect reflection of the feel-good vibes this project has throughout. The Brief People with disabilities have a…

8 months ago by

Meet our friends… Bryce Groves

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with Bryce Groves who recently returned to NZ from the UK. Bryce is an eclectic, experienced creative with a head for ideas, a knack for film and photography, and an eye for the practicalities…

9 months ago by

Side hustles — YelloHalo, Broadband with the power to save lives.

We are consistently in awe with what our design community achieves in their spare time! Creatives have a lot of heart and DA love’s design for social good projects so we were keen to hear more about Graeme Blake’s new side hustle YelloHalo, which aspires to donate $1m in its first year to ambulance services. …

10 months ago by

AUT and Lexus partner to support emerging design talent in Aotearoa

Lexus New Zealand has teamed up with the Auckland University of Technology (AUT) Faculty of Design and Creative Technologies to encourage local entries into the International Lexus Design Award, to showcase New Zealand’s innovative design talent on the world stage. The Lexus Design Award competition works with a world-class panel of judges who are some…

10 months ago by

Tradespeople by Emma Kaniuk

We spoke with Akin’s Emma Kaniuk, to learn more about  https://www.tradespeople.co/ a directory proudly shining the spotlight on women and gender diverse people working in the trades industries, connecting them to customers looking for repairs, maintenance, or to start new projects. Photo of Emma by Mark Smith What was the catalyst to build Aotearoa’s first…

1 year ago by

5 minutes with… Kelly Spencer

We spoke with graphic artist Kelly Spencer, about her recent mural collaboration with Horohoro school in the Bay of Plenty and the environmental stewardship that runs throughout her work. Can you tell us about your career milestones and what lead you to your large scale lettering art? My career has had a few key pivot…

1 year ago by

Fresh From The Field — Voice of Racism by Clemenger BBDO

This Fresh From the Field by Clemenger BBDO (in collaboration with the NZ Human Rights Commission and Assembly), features Voice of Racism an interactive website revealing the damaging effects of ceaseless micro-aggressions. This critical and confronting project challenges the notion that racism does not exist in New Zealand.  If you have new or recent work…

1 year ago by

Fresh from the Field – Muddy Moa

This Fresh From The Field tackles the difficult topics of bullying and peer-pressure with thoughtful, distinctly Aotearoa design full of joy, kindness and delight to inspire empathy and deepen understanding. The design and visuals for Muddy Moa are a collaborative effort between Ryan Romanes Studio, Joe Carrington, and Rascality Studio If you have new or…

1 year ago by

Fresh From the Field — Covid Flag Designs to support the Women’s Refuge by Kate Cameron-Donald

Kate Cameron-Donald, is a designer and artist based in Auckland. This Fresh From The Field profiles Kate’s personal Lockdown project. A collection of six hand-painted flags featuring slogans such as ‘we’re all in this together’ and ‘stay in your bubble’ – mantras that became ingrained in our psyche during our Kiwi lockdown. If you have…

1 year ago by

Fresh From the Field – Mate Act Now Book & Website by Liam Ooi

This Fresh From The Field by Liam Ooi features the digital and publication design for the Mate Act Now poster protest initiative. Pre-Orders for the Mate Act Now book have closed the edition is in production and there are just 100 copies of this important publication available. (Act quickly to secure yours now!) If you have…

1 year ago by

5 minutes with… Dana Fridman

Dana is a UX designer with a background in psychology and design. She currently works as programme director for User Experience Design at Victoria University’s School of Design Innovation. Dana recently sat down (online) with Kate McGuinness to discuss her special interest in design for accessibility, her current research and teaching practice. Kia ora Dana,…

1 year ago by

Innovate for a Green Future

It’s World IP Day on today and the theme this year is ‘Innovate for a Green Future’. New Zealand’s future economic success will depend on diversifying our industries to lessen their impacts on our environment, and to make us less susceptible to the impacts climate change will bring to trade in physical goods. Our creators…

1 year ago by

An 🌎 Day, Fresh from the Field — Mate Act Now

A protest is a check and balance on authority. This Fresh From The Field shines a spotlight on one such protest — Mate Act Now is 100 posters collectively protesting climate change and driving political action — #mateactnow launches today to raise awareness and funds for the Red Cross Disaster Relief and Recovery Australia. If…

1 year ago by

Fresh From The Field — Aroha from Afar by McCarthy

At this tough time, it’s more important than ever for us to be kind, keep in touch and band together. This Fresh From The Field features All Right? an incredibly important campaign by McCarthy for the Mental Health Foundation. The delightful illustrations, humanist lettering and warm messaging share simple things we can do to look…

1 year ago by