Fresh From the Field — Changemaker by Milk

This Fresh From the Field features a bold design outcome and bolder kaupapa for a life-changing beer. Milk created a brand of distinction, with significant heart. Disrupting the national beverage market and providing financial independence to the brewers.    The Brief: Disability is something that happens when people with impairments face barriers in society. It’s…

4 days ago by

Kātoitoi takes flight

Kātoitoi, the Aotearoa Design Archive, is a response to our world, our collective voice. Like the South Island Robin which the Aotearoa Design Archive is named after, our design community is small but speaks with a large, brave voice that reverberates throughout the world. “Kātoitoi, he iti te rahi, he nui te kōrero.”   Kātoitoi…

3 weeks ago by

Fresh from the Field — Will&Able by Shine

The brand execution profiled in this Fresh from the Field by Shine is expertly crafted, memorable and has significant heart. will&able drives social and environmental advancement, the smiley brand mark, and the joyous people-centred visual narrative are the perfect reflection of the feel-good vibes this project has throughout. The Brief People with disabilities have a…

4 weeks ago by

Meet our friends… Bryce Groves

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with Bryce Groves who recently returned to NZ from the UK. Bryce is an eclectic, experienced creative with a head for ideas, a knack for film and photography, and an eye for the practicalities…

3 months ago by

Side hustles — YelloHalo, Broadband with the power to save lives.

We are consistently in awe with what our design community achieves in their spare time! Creatives have a lot of heart and DA love’s design for social good projects so we were keen to hear more about Graeme Blake’s new side hustle YelloHalo, which aspires to donate $1m in its first year to ambulance services. …

3 months ago by

AUT and Lexus partner to support emerging design talent in Aotearoa

Lexus New Zealand has teamed up with the Auckland University of Technology (AUT) Faculty of Design and Creative Technologies to encourage local entries into the International Lexus Design Award, to showcase New Zealand’s innovative design talent on the world stage. The Lexus Design Award competition works with a world-class panel of judges who are some…

4 months ago by

Tradespeople by Emma Kaniuk

We spoke with Akin’s Emma Kaniuk, to learn more about  https://www.tradespeople.co/ a directory proudly shining the spotlight on women and gender diverse people working in the trades industries, connecting them to customers looking for repairs, maintenance, or to start new projects. Photo of Emma by Mark Smith What was the catalyst to build Aotearoa’s first…

6 months ago by

5 minutes with… Kelly Spencer

We spoke with graphic artist Kelly Spencer, about her recent mural collaboration with Horohoro school in the Bay of Plenty and the environmental stewardship that runs throughout her work. Can you tell us about your career milestones and what lead you to your large scale lettering art? My career has had a few key pivot…

6 months ago by

Fresh From The Field — Voice of Racism by Clemenger BBDO

This Fresh From the Field by Clemenger BBDO (in collaboration with the NZ Human Rights Commission and Assembly), features Voice of Racism an interactive website revealing the damaging effects of ceaseless micro-aggressions. This critical and confronting project challenges the notion that racism does not exist in New Zealand.  If you have new or recent work…

6 months ago by

Fresh from the Field – Muddy Moa

This Fresh From The Field tackles the difficult topics of bullying and peer-pressure with thoughtful, distinctly Aotearoa design full of joy, kindness and delight to inspire empathy and deepen understanding. The design and visuals for Muddy Moa are a collaborative effort between Ryan Romanes Studio, Joe Carrington, and Rascality Studio If you have new or…

8 months ago by

Fresh From the Field — Covid Flag Designs to support the Women’s Refuge by Kate Cameron-Donald

Kate Cameron-Donald, is a designer and artist based in Auckland. This Fresh From The Field profiles Kate’s personal Lockdown project. A collection of six hand-painted flags featuring slogans such as ‘we’re all in this together’ and ‘stay in your bubble’ – mantras that became ingrained in our psyche during our Kiwi lockdown. If you have…

9 months ago by

Fresh From the Field – Mate Act Now Book & Website by Liam Ooi

This Fresh From The Field by Liam Ooi features the digital and publication design for the Mate Act Now poster protest initiative. Pre-Orders for the Mate Act Now book have closed the edition is in production and there are just 100 copies of this important publication available. (Act quickly to secure yours now!) If you have…

10 months ago by

5 minutes with… Dana Fridman

Dana is a UX designer with a background in psychology and design. She currently works as programme director for User Experience Design at Victoria University’s School of Design Innovation. Dana recently sat down (online) with Kate McGuinness to discuss her special interest in design for accessibility, her current research and teaching practice. Kia ora Dana,…

10 months ago by

Innovate for a Green Future

It’s World IP Day on today and the theme this year is ‘Innovate for a Green Future’. New Zealand’s future economic success will depend on diversifying our industries to lessen their impacts on our environment, and to make us less susceptible to the impacts climate change will bring to trade in physical goods. Our creators…

10 months ago by

An 🌎 Day, Fresh from the Field — Mate Act Now

A protest is a check and balance on authority. This Fresh From The Field shines a spotlight on one such protest — Mate Act Now is 100 posters collectively protesting climate change and driving political action — #mateactnow launches today to raise awareness and funds for the Red Cross Disaster Relief and Recovery Australia. If…

11 months ago by

Fresh From The Field — Aroha from Afar by McCarthy

At this tough time, it’s more important than ever for us to be kind, keep in touch and band together. This Fresh From The Field features All Right? an incredibly important campaign by McCarthy for the Mental Health Foundation. The delightful illustrations, humanist lettering and warm messaging share simple things we can do to look…

11 months ago by

Take 10 with… Tonya Sweet

The DA team want to support our community through these unprecedented times – something we kept coming back to is a focus on connection and community. So we want to do what we think DA does best, sharing ideas, inspiration and information and profiling our community. With that in mind, we launched a new series…

11 months ago by

5 minutes with… Minnie Baragwanath, Chief Possibility Officer at AUT’s Centre of Possibility

We spoke with Minnie Baragwanath, Chief Possibility Officer at AUT’s Centre of Possibility to learn more about designing with a lens of possibility, the prevalence of access needs in our community, the costs of inaccessibility and the important distinction between designing for accessibility rather than disability. Minnie also shares how vision impairment shaped her creativity,…

11 months ago by

Fresh From The Field — ChildFund by LUSHAI

This Fresh From The Field profiles a new user-centred digital home for ChildFund. Lushai discusses some of the design decisions their team made in reimagining the website which allowed the organisation to maintain their content and presence themselves without breaking the bank with every additional edit. If you have new or recent work that you…

11 months ago by

By Day By Night – An interview with David Lewis, Victoria University

By Day By Night is an interview series that profiles graphic design tutors from design schools throughout New Zealand. We learn about their role as a teacher and their own personal design practice. Today we hear from David Lewis who works at Victoria University of Wellington What is your official title at work? I am…

11 months ago by

Mentally Healthy 2020 survey launches

Never Not Creative, UnLtd and Everymind have partnered to conduct the second major study into the mental health and wellbeing of the media, marketing and creative industry in Australia (and New Zealand!) Take the survey The study follows the Mentally Healthy 2018 survey, completed by more than 1,800 participants, which identified that people in the…

1 year ago by

MATE ACT NOW: design for social good

For the last five months, our neighbours across the ditch have faced incredible hardship with their worst ever bushfire season. Earlier this month New Zealand’s skies glowed golden as smoke haze travelled 2700km across the Tasman. In the scale of such a devastating disaster, it is easy to feel helpless. — At least 28 people…

1 year ago by

Meet our friends…. Alister Coyne of Auror

Design Assembly has become the home of New Zealand visual design –providing a collaborative digital and physical platform for kiwi visual designers to learn, keep up-to-date and be inspired. We couldn’t do that without the support of our Friends. This series profiles some of the studios and individuals who have shown their love and support…

1 year ago by

Fresh From The Field — Spreading Kindness, with Strategy Creative

Today is World Kindness Day so we are bringing you a special edition of Fresh From the Field! DA loves this collaboration between Strategy Creative, Good Bitches Baking and Fix & Fogg, not just for the impeccable design, playful copywriting and striking campaign photography but because we admire the projects kaupapa. If you have new…

1 year ago by

5 minutes with… Louise Nash

Ahead of our Auckland: Planet Centric Design workshop, we spoke with the facilitator (& Circularity founder) Louise Nash about her journey from linear to closed-loop, disruptive bravery, and what participants can expect from the workshop. What inspired you to start your Circularity? I reached a point in my career where I wanted to use my skills for a…

1 year ago by