Fresh From The Field — Waste Wise – By MSO Design

2 years ago by

Our friends over at MSO Design were asked by Upper Hutt City Council to create a vibrant waste wise education campaign on the Seven Rules of Waste Reduction. Incorporating the Ruru and its association with wisdom, they conceptualised a playful and bold identity that delivered the message in a way that was fun and easy to understand by all of the various demographics within the community.
Want to submit your own work to Fresh From The Field? Fill out the FFTF form here.

The Brief:
MSO Design was commissioned by Upper Hutt City Council to create a vibrant community education campaign to mark the start of a much bigger conversation around waste reduction. This campaign was underpinned by the Waste Management and Minimisation Plan (WMMP) for the Wellington region. It is one of 19 regional actions which collectively seek to reduce waste to landfill and ensure that the Wellington region is doing its part towards waste related social, economic, cultural and environmental responsibilities.
The purpose of the waste wise campaign is to educate the community of the Seven Rules of Waste Reduction – “If we consider those rules when we’re buying something, or about to throw something out, then we’ll be able to reduce the amount of rubbish going to the landfill”.
This message needed to be delivered in a way that was fun and easy to understand by all of the various demographics within the community.


The Design Response:
The idea of an educational campaign was first and foremost in our mind when starting this project. Taking into consideration that the design and messaging would be used in a variety of settings; environmental, classroom, home and business.
The name and mark was our starting point. Incorporating the Ruru and its association with wisdom, helped conceptualise the playful and bold identity. From here, we crafted a set of bold and vibrant illustrations for each stream, working within the UHCC Brand Guidelines. The result was a versatile tool box of assets, ensuring each stream could stand along or work together as a set.
The overall campaign communicates simply, making the ‘Reducing Waste’ message fun and engaging, motivating the community to take up the challenge.

The Design Team:
Kellie Robins, Creative Director
Scott Irvine, Designer/Illustrator
http://msodesign.com
https://www.instagram.com/mso_design/
https://www.facebook.com/MSOdesign/
The Client Team:
Upper Hutt City Council
https://www.facebook.com/UpperHuttCityCouncil/
https://www.youtube.com/user/UHCCCommunityService
https://www.messenger.com/t/UpperHuttCityCouncil
https://www.upperhuttcity.com
 

Tags : Fresh from the field

Fresh From The Field: Colab — By Studio South

Colab’s intriguing new brand identity has got our synapses firing! The brief Colab is a new online cohort platform for product professionals to learn, share, and grow. Unlike large boot […]

2 weeks ago by Natalie Iogha

Fresh From The Field: Veesey — By Onfire Design

Spontaneous with a heavy dose of melty, cheesy goodness, Onfire Design share their recent branding work for Veesey. The Brief Veesey is combating the idea of being the ‘alternative’ to […]

4 weeks ago by Onfire Design

Fresh From The Field: Body Island / Motu Tinana — By Design Dairy

How do you express embodied cross-cultural, physical narratives, empowered through the imaginative sharing of art and life in a brand identity? Design Dairy dances us through the detail of their new work for Body Island/Motu Tinana.

1 month ago by Natalie Iogha

Fresh From The Field: Art Aquarium — By Method

Glide into the design detail of Art Aquarium — an awe-inspiring experience created by the bright minds at Method.

1 month ago by Natalie Iogha