DA Workshop Wellington: How to run a profitable, successful design business

Design Assembly is delighted to present design and advertising account management expert Sarah Ritchie for this half-day business workshop in Wellington.

How to run a profitable, successful design business
Saturday 10th November
10am—3pm
Victoria University of Wellington, Faculty of Architecture and Design, Room LT2

$350 Professional / $250 Design Assembly Friend / $95 Student + GST
(Not a DA Friend? Details on how to sign up can be found here).


Are you a self-employed designer? A design agency account manager? Or do you run a small design agency? You’ll know that maintaining great client relationships is just as important as producing great design work to guarantee financial success—but working with clients and ensuring your work remains profitable can be two of the biggest challenges you’ll face. In this fully-interactive workshop, we’ll hit the issues head-on and tackle the tough questions that you want to ask. The power is in your hands!

You may like to know:

  • How to quote a project accurately
  • How to charge by ‘value’ rather than by ‘hours’ to maximise profitability
  • How to avoid time blowouts on projects
  • How to tell if ‘urgent’ really is ‘urgent’
  • How to work with contractors and still make a profit
  • How to balance design aesthetics with client demands
  • How to deal with difficult clients
  • How to make sure you get paid
  • How to manage long-term projects
  • How to handle a reactive and unpredictable work environment.

 

It’s up to you! Send in your burning questions with your registration and we will answer as many as possible during the workshop.

About the facilitator: Sarah has walked in your shoes! She has spent 25 years in design and advertising account management, which included 10 years running her own, successful graphic design business. These days Sarah works for 3rdeye Consulting and specialises in supporting account managers and strengthening agencies. She is also the author of the brand new book “How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything” — soon to be published.

Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

Tickets on Eventbrite

 

5 Mins With… Matt Grantham – Creative Director, Onfire Design

Matt Grantham will be running a packaging masterclass with Design Assembly on Friday 5th October, ahead of his workshop we caught up with him to hear a little about his background […]

4 years ago by

DA Workshop Wellington: ‘Wine & Type’ with Nicole Arnett Phillips and Sarah Maxey — Thursday 20th September

O’Wine & Type’
with Nicole Arnett Phillips and Sarah Maxey
20th September
6—9pm
Victoria University of Wellington,
Faculty of Architecture and Design
139 Vivian Street
Te Aro, Wellington, 6011

Early bird (ends 14th September) $69 Professional / $49 Design Assembly Friend (+ GST)
$89 Professional / $69 Design Assembly Friend (+ GST)
(Not a DA Friend? Details on how to sign up can be found here).

Eventbrite - Wine & Type' with Nicole Arnett Phillips and Sarah Maxey


Typography (like language) is expressive as well as functional. We most often think of the expressive qualities regarding volume, tone and voice. But type can equally convey a mood, an event, a sense of place, time and culture. Type also expresses sensory characteristics like taste and smell.*

So, what lettering style comes to mind when indulging in your favourite wines? Think about the robust boldness of Shiraz, the crisp refreshment of a Sauvignon blanc, the light spice of a Pinot Noir, the smoothness of a Merlot, or the delicacy of sparkling Pinot? All of these sensory characteristics have their own aesthetic.

After a brief introduction of themselves and their work, Nicole and Sarah will guide participants through a wine tasting, drawing based workshop where they will use visual language to convey the characteristics of New Zealand’s wine culture in a series of guided briefs (to design a sequence of wine labels). It is a social and interactive evening, sure to delight the senses!

You’ll learn lettering techniques, some of the science behind typographic allusion, play with identity ideas, and get insight into a leading agencies approach to beverage branding. You’ll swill, sniff (and probably slug!) a few wines over nibbles, meet other designers, have the ability to ask questions and visually explore the qualities of four wines we will sample through the event.


About the facilitators: Nicole Arnett Phillips (TypographHer) introduces herself as loving letters, layout and ink, but the accomplished document designer and printmaker confesses she enjoys wine *almost* as much as type & print! After collaborating with Sarah Hyndman on gathering data for her type tasting research in 2015.  Nicole hosted three food, wine and type matching dinners in Australia, and two wine & design drawing workshops before she moved home to New Zealand in December 2017 (where she has spent the summer reacquainting herself with her favourite NZ wines)!

Graphic designer Sarah Maxey’s distinctive work has graced publications worldwide, including the New York Times and many literary books. She was Design Manager for Bloomsbury Publishing in London in the mid-90s, and has run her own studio since. She has won numerous awards, including the 2011 BEST Awards Purple Pin and a Certificate of Excellence from the International Society of Typographers.


 

 

 

*Based on the groundbreaking research by Sarah Hyndman (Type Tasting), in collaboration with Charles Spence’s (Professor of Experimental Psychology & University Lecturer, Somerville College, UK). 


Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

 

SaveSave

DA Workshop Christchurch: UX Crash Course with Matt Gould

Friday 3rd August
9.30am – 4.30pm
BizDojo Lichfield

Eventbrite - UX Crash Course with Matt Gould

Get hands-on experience of a digital UX design project from start to finish in this intensive one day workshop. This course is designed to give you an understanding of the principles behind a modern user-centered design process and practical experience of some of the most common activities you will encounter in a typical user experience project. The day is designed so you can apply what you learn immediately to your current projects and also use what you learn as a base for further study.

This course gives you hands-on experience of a digital UX design project from start to finish in an intense one day workshop. On this course you take a project through a complete design life cycle from initial research to ideation, to design to user testing. As well as gaining practical experience of the some of the most common user experience design methods as you work through the project you learn the principles behind them so you can make good decisions about what approach and methods will get you the best outcomes for your own projects. The goal of the day is for you to be able to take what you learn and apply it immediately to your current projects and also use what you learn as a base for further study.

Who is it for

No prior knowledge is required to do this course, it is suitable for absolute beginners. However the course is primarily aimed at Digital designers: Web, interaction and UX designers who want to build on their UX skills, put into practice approaches they have read about, adopt a user-centered design approach or better their understanding of the principles behind common UX design methods. Graphic designers: Traditional designers who want to transition to digital design or learn how to work better with their UX colleagues.Strategists and analysts: Senior practitioners who want to gain an understanding of the principles of user experience design and experience how those principles are practised on the ground.Developers: Developers who want to build on their UX skills or learn how to work better with their UX colleagues.Product owners and project managers: Product owners and project managers who want a better understanding of how a user experience design approach can get them better outcomes on their products and projects.

On the day

You will take a UX project from research to testing

You are put in a team and work on a digital design project throughout the day learning and applying user-centered design methods as you go. No coding is required and most teams elect to design their project on paper in order to keep the focus on design decisions, not implementation.

You will learn the basic principles and definitions behind user experience design

You will learn the basic principles of user experience design including its history and common terminology used. You will get an introduction to basic principles and best practice for user research you learn how to identify if research is required, what kind is required, and the basics of designing research to get valid outcomes. You experience implementing a common research method and learn how to synthesise and interpret user research results.

You will get an introduction to basic principles and best practice for interaction design

You learn the basic principles behind making good interaction and UI design decisions and experience putting those principles into practice.

You will get an introduction to basic principles and best practice for user testing

You learn what you can and can’t user test, how to design user tests that are likely to get you valid results and experience designing and facilitating user tests for your project.

There are no prerequisites for this course, no previous experience with design or coding is required.

All materials are provided.

DA Workshop Christchurch: Applying Design Thinking to creating Māori Graphic Design

After a successful series of workshops last year, Design Assembly welcomes back Johnson McKay, Creative Director at Fly to present his half-day workshop focussing on Māori Graphic Design.

Applying Design Thinking to creating Māori Graphic Design

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).

Book your tickets here.


Nau mai, haere mai! — There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.

The workshop explores three key aspects to using Māori design:

Purpose — We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.

Protection — Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. What are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.

Partnership — We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.

Presented by Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou).

About the facilitator: Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), award-winning Creative Director at Fly. Johnson’s insights come from various years in creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.


Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.


 

 

SaveSave

SaveSave

DA Workshop Auckland: ‘Wine & Type’ with Nicole Arnett Phillips and Craig Black — Thursday 17th May

‘Wine & Type’
with Nicole Arnett Phillips and Craig Black
17th May
6—9pm
Thievery Studio
203 Karangahape Road, Newton
Auckland

Early bird (ends 3rd May) $85 Professional / $65 Design Assembly Friend (+ GST)
$99 Professional / $79 Design Assembly Friend (+ GST)
(Not a DA Friend? Details on how to sign up can be found here).

Eventbrite - Wine & Type' with Nicole Arnett Phillips and Craig Black

With thanks to  Crafters Union  for being our refreshment partner


Typography (like language) is expressive as well as functional. We most often think of the expressive qualities regarding volume, tone and voice. But type can equally convey a mood, an event, a sense of place, time and culture. Type also expresses sensory characteristics like taste and smell.*

So, what lettering style comes to mind when indulging in your favourite wines? Think about the robust boldness of Shiraz, the crisp refreshment of a Sauvignon blanc, the light spice of a Pinot Noir, the smoothness of a Merlot, or the delicacy of sparkling Pinot? All of these sensory characteristics have their own aesthetic.

After a brief introduction of themselves and their work, Nicole and Craig will guide participants through a wine tasting, drawing based workshop where they will use visual language to convey the characteristics of New Zealand’s wine culture in a series of guided briefs (to design a sequence of wine labels). It is a social and interactive evening, sure to delight the senses!

You’ll learn lettering techniques, some of the science behind typographic allusion, play with identity ideas, and get insight into a leading agencies approach to beverage branding. You’ll swill, sniff (and probably slug!) a few wines over nibbles, meet other designers, have the ability to ask questions and visually explore the qualities of four Crafters Union wines we will sample through the event.


About the facilitators: Nicole Arnett Phillips (TypographHer) introduces herself as loving letters, layout and ink, but the accomplished document designer and printmaker confesses she enjoys wine *almost* as much as type & print! After collaborating with Sarah Hyndman on gathering data for her type tasting research in 2015.  Nicole hosted three food, wine and type matching dinners in Australia, and two wine & design drawing workshops before she moved home to New Zealand in December 2017 (where she has spent the summer reacquainting herself with her favourite NZ wines)!

Craig Black is a talented illustrator, passionate letterer and energetic design advocate based in Glasgow. As well as running Craig Black Design, he is also the Lead Designer at Thirst Craft — a specialist drinks packaging design agency that builds creatively rare, commercially sound, brands for the beverage industry. Over the last two years, Craig has created some of the most memorable and celebrated wine and beer labels in the design industry. Craig will be speaking at The Design Conference 2018 in Brisbane.

Despite being on opposite sides of the globe, Nicole and Craig have been collaborating on Artwork since 2016, including their acclaimed lettering meets letterpress series.


 


 

*Based on the groundbreaking research by Sarah Hyndman (Type Tasting), in collaboration with Charles Spence’s (Professor of Experimental Psychology & University Lecturer, Somerville College, UK). 


Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

 

SaveSave

DA Workshop Wellington: Applying Design Thinking to creating Māori Graphic Design — Friday 27th April

After a successful series of workshops last year, Design Assembly welcomes back Johnson McKay, Creative Director at Fly to present his half-day workshop focussing on Māori Graphic Design.

Applying Design Thinking to creating Māori Graphic Design
Friday 27th April 2018
9am—1:30pm
Credenza
40 Taranaki Street Level 2, NEC Building
Wellington

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).

Book your tickets here.


Nau mai, haere mai! 

There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.

The workshop explores three key aspects to using Māori design:

Purpose — We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.

Protection — Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. Want are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.

Partnership — We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.


About the facilitator: Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), award winning Creative Director at Fly. Johnson’s insights come from various years in creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.


 

 

 


Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

 

SaveSave

SaveSave

SaveSave

SaveSave

Wine Literacy with Nicole Arnett Phillips – Co-presenter of DA Workshop Wine & Type, 17th May, Auckland

In this episode I spoke to Nicole Arnette Phillips. Nicole is a designer, typographer, publisher and print-maker. Orginally from NZ, she currently lives in Brisbine. She divides her working week between client work and her own practice of publishing, typographic and printmaking pursuits AKA Typograp.HER

4 years ago by

DA Workshop Auckland: Applying Design Thinking to creating Māori Graphic Design — Friday 20th April

After a successful series of workshops last year, Design Assembly welcomes back Johnson McKay, Creative Director at Fly to present his half-day workshop focussing on Māori Graphic Design.

Applying Design Thinking to creating Māori Graphic Design
Friday 20th April 2018
9am—1:30pm
Studio One Toi Tū
1 Ponsonby Road, Ponsonby
Auckland

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).

Book your tickets here.


Nau mai, haere mai! 

There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.

The workshop explores three key aspects to using Māori design:

Purpose — We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.

Protection — Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. Want are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.

Partnership — We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.


About the facilitator: Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), award winning Creative Director at Fly. Johnson’s insights come from various years in creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.


 

 

 


Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

 

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

SaveSave

DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 10th November, Wellington

Design Assembly welcomes back Johnson McKay from Fly to present this half-day Wellington workshop focussing on Māori Graphic Design.

Applying Design Thinking to creating Māori Graphic Design
Wellington 

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend
(Not a DA Friend? Details on how to sign up can be found here).

Book your tickets by clicking here.


As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.

As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Māori world. In this workshop, we will explore:

  • Why it is essential for the New Zealand creative community to have an understanding of Te Ao Māori.
  • How we can get over the fear of incorporating Māori art and concepts into our creative work.
  • How we can celebrate and express Māori concepts and art without the risk of cultural appropriation.
  • Key considerations when incorporating Māori concepts into your work.
  • Learnings from work being produced by Māori and non-Māori design studios and creatives around Aotearoa.

Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.

fisherpaykel-kaitiaki


If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 10th November, Wellington

Design Assembly welcomes back Johnson McKay from Fly to present this half-day Wellington workshop focussing on Māori Graphic Design. Applying Design Thinking to creating Māori Graphic Design Friday 10th November 9.00am–1.30pm Toi Pōneke […]

5 years ago by

DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 22 September 2017, Christchurch

Design Assembly welcomes back Johnson McKay from Fly to present this half-day Christchurch workshop focussing on Māori Graphic Design.

Applying Design Thinking to creating Māori Graphic Design
Friday 22nd September
9am–12.30pm
BizDojo Christchurch

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend
(Not a DA Friend? Details on how to sign up can be found here).

Book your tickets by clicking here.


As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.

As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Māori world. In this workshop, we will explore:

  • Why it is essential for the New Zealand creative community to have an understanding of Te Ao Māori.
  • How we can get over the fear of incorporating Māori art and concepts into our creative work.
  • How we can celebrate and express Māori concepts and art without the risk of cultural appropriation.
  • Key considerations when incorporating Māori concepts into your work.
  • Learnings from work being produced by Māori and non-Māori design studios and creatives around Aotearoa.

Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.

maori-tv-paia

fisherpaykel-kaitiaki


If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

DA Workshop: Writing on Design, Lana Lopesi, September 15th, Auckland

Design Assembly is delighted to present Lana Lopesi, Editor of our Aotearoa Design Thinking 2017 series, for this half-day Auckland workshop Writing on Design. Writing on Design Friday 15th September 9am–12.30pm […]

5 years ago by

DA Workshop, Hand Lettering with Kelly Spencer, 08 April Wgtn

Join Kelly Spencer, hand-letterer, designer and illustrator, for this full-day, Wellington-based typography workshop.

Eventbrite - Creative Refresh with Kathryn Burnett

Workshop Summary
Take a well earned break from points and pixels in a 1 day intensive workshop studying the craft of hand lettering, with Wellington lettering artist Kelly Spencer.

Learning Outcomes
Workshop attendees will learn a range of practical hand lettering skills, building confidence in the creation of structured letterforms and design layout. Kelly will share her process through live demonstrations and explanations. A small class size allows the benefit of one on one time with Kelly, and students are encouraged to allow their individual style to flow, crafting their own custom design whilst being guided through tips and techniques for refinement.

The class will cover selection of materials, instruction on the execution of different alphabet styles, and the practical application of hand lettering to a custom illustration, exploring weight, shape and space.

Materials needed
Mechanical pencil, ink pen, eraser, ruler, tracing paper, paper stock.
20 people maximum.


About Kelly
Operating from Honey Badgers Studios in central Wellington, Kelly is a full time freelance illustrator best known for her beautifully crafted hand lettering. Whilst being primarily based in Wellington, Kelly loves to travel, and aims to head overseas at least once a year, painting walls across the world. She’ll also jump at any opportunity to explore and decorate homeland NZ.

Kelly’s creative style is characterised by a bold use of colour, curvaceous forms, clean lines, and hints of old-school. This broad approach allows her the freedom to design across a wide variety of media, and she enjoys creating both in-studio or out on the streets, adorning surfaces large and small with her colourful forms. Adventures to date include murals/street art, sign painting, book illustration, web design, apparel graphics, festival — gig branding, identity design and set design.

The fluidity of freelance life often leads to projects which allow collaboration with other artists across a variety of mediums. In addition to her contract work, Kelly is one of 5 directing members of The League of Live Illustrators — a lively and glittery team of graphic facilitators for hire.

Kelly does not engage in conversation before consuming coffee in the mornings, but is henceforth a social creature, taking great delight in the company of the 8 other talented creatives she shares her studio with. On the rare occasions where she’s not drawing, Kelly will be found sharing chardonnay with friends, practicing yoga, and patting other people’s dogs.

DA Workshop: Being a leader in your design business, 30 March 2017, Auckland

Join Mike Kensington for this half-day Auckland workshop helping you to develop your leadership skills:

Being a leader in your design business
Thursday 30th March, 9am–12.30pm
Studio One Toi Tu, Auckland


Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!


Often when you run your own business, you are juggling so many things – developing business, keep clients happy, writing proposals, doing the doing, balancing the books, fixing IT problems – and of course keeping staff happy.

Wouldn’t it be so much easier if staff just managed themselves – did as they were asked, did it well, created no fuss or dramas and didn’t leave. Although this can’t be guaranteed, one major step to getting the most out of your team is to improve your skills as a leader.

This workshop is about becoming a better boss and a better leader.

We will cover the following:

  • What is leadership and how does it make your design business more successful?
  • What does ‘good’ leadership look like and how does that compare to your leadership style? (we will do a short self-assessment in the workshop)
  • How do I ‘lead’ every day without it being another thing I’ve got to do?
  • How can you use good leadership to get the most out of your team – what they do (productivity) and how they do it (behaviour)?
  • How does leadership link to the culture of your business?

About the teacher

Mike Kensington
Leadership & Strategy Partner, POD  Consulting

I have been lucky to have had an awesome career in HR and business. I have had the opportunity to work with some brilliant people, in a variety of organisations and with responsibility for delivering really positive business outcomes. I have worked across a number of industries, including retail, financial services, consulting, local authority, tertiary education and SME’s, and particularly enjoyed working with a wide range of leaders, from Executives and Senior Managers, to frontline team leaders and newly appointed Managers.

My passion lies in helping people understand how they can be more effective, and successful in what they do at work, and ultimately, more satisfied in their lives. I enjoy facilitating business outcomes, working one on one through coaching around a particular issue, mentoring people through business dilemmas, or developing a range of solutions to help develop both leadership and management capability.

Eventbrite - Being a leader in your design business

DA Workshop, Hand Lettering with Kelly Spencer, April 8th, Wellington

Join Kelly Spencer, hand-letterer, designer and illustrator, for this full-day, Wellington-based typography workshop. Hand Lettering with Kelly Spencer Saturday 8th April, 10am–4pm Toi Pōneke Arts Centre Upper Chamber 61 – 69 Abel Smith […]

5 years ago by

DA Workshop: The Essentials of Typography with Nicole Arnett Phillips, 28th May 2017, Christchurch

Join Brisbane-based type designer Nicole Arnett Phillips aka TypographHer, for this full-day, hands-on typography workshop in Christchurch: The Essentials of Typography – Everything about type that you didn’t learn at school! Sunday, […]

5 years ago by

5 Minutes with… Armig Esfahani from Pixel Fusion

Ahead of our Overview of Digital for Designers 2017 workshop, coming up on Friday 12th May in Auckland, we spoke with UX Architect Lead, Armig Esfahani, from Pixel Fusion. Hi Armig, can […]

5 years ago by

DA Workshop: The Essentials of Typography with Nicole Arnett Phillips, 27 May 2017, Auckland

Join Brisbane-based type designer Nicole Arnett Phillips aka TypographHer, for this full-day, hands-on typography workshop in Auckland: The Essentials of Typography – Everything about type that you didn’t learn at school! Saturday […]

6 years ago by

DA Workshop: Being a leader in your design business, 30 March 2017, Auckland

Join Mike Kensington for this half-day Auckland workshop helping you to develop your leadership skills: Being a leader in your design business Thursday 30th March, 9am–12.30pm Studio One Toi Tu, […]

6 years ago by

DA Workshop: Creative Strategy with Johnson McKay, 24 Feb 2017, Auckland

Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland: Creative Strategy Friday 24th February 9am–12.30pm Studio One Toi Tu, Auckland $449 Professional […]

6 years ago by

DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 19 May 2017, Auckland

Design Assembly welcomes back Johnson McKay from Fly to present this half-day Auckland workshop focussing on Maori Graphic Design. Applying Design Thinking to creating Māori Graphic Design Friday 19th May 9am–12.30pm Studio […]

6 years ago by

Innovation by Design — a Design Thinking workshop, Wellington

This full-day workshop explores Design Thinking, a deeply human-centered methodology that taps into abilities we all have but that get overlooked by more ‘common’ problem-solving methods. This approach allows people (even non-designers) to use creative tools to address a myriad of different problem-solving or innovation challenges.

During the workshop we will go through Design Thinking modules that explore empathy techniques to connect with our audiences and to recover our natural ability to be intuitive, to be curious when we are new to something, to recognise patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves in visual ways. We will combine the two traditional paths to innovation (emotional/intuitive thinking and rational/analytical thinking) into this integrated ‘third way’ that Design Thinking offers.

Who should attend?

Anyone with an interest in connecting better with their audiences and/or who is keen in problem-solving and innovation. This workshop is recommended for those who are new to Design Thinking or those who already have some experience and would like to expand or brush-up their Design Thinking skills.

Learning outcomes:

  • Empathy: how to have conversations with your audience (techniques on how to map your audience, how to observe behaviours and have meaningful conversations, persona mapping –pain, gains, etc)
  • Definition: how to frame a ‘problem’ (or challenge) and define a game-changing opportunity
  • Ideation: how to generate lots of ideas and choose one to go with! (using different ideation methods)
  • Prototyping: how to ‘make’ a rapid-prototype to quickly test and learn (even failing quickly to recover fast)
  • Testing: how to test and learn from potential users applying further empathy techniques
  • Storytelling: how to summarise and learn from this innovation exercise to create more meaningful products/services/experiences.

About Raul:

Raul Sarrot is a designer, strategist and design coach who specialises in helping enterprises incorporate design into all areas of their organisations, from board discussions to brand creation, communication strategies, etc.

Raul offers a rich background as a multi-disciplinary designer, a strategist, a design thinking coach, and an academic lecturer and researcher. His experience has been forged over 25 years working alongside a wide range of commercial and not-for-profit clients in many countries the world.

Beyond leading Freshfish, his own boutique strategy and design studio, Raul is also a Design Thinking Coach for Better By Design (NZTE), the Chairman of AUT Communication Design Advisory Committee, a music composer, and a proud father of three girls!

Eventbrite - Innovation by Design — a Design Thinking workshop by Raul Sarrot, Wellington