DA Workshop Christchurch: Applying Design Thinking to creating Māori Graphic Design

After a successful series of workshops last year, Design Assembly welcomes back Johnson McKay, Creative Director at Fly to present his half-day workshop focussing on Māori Graphic Design.

Applying Design Thinking to creating Māori Graphic Design

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).

Book your tickets here.

Nau mai, haere mai! — There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.

The workshop explores three key aspects to using Māori design:

Purpose — We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.

Protection — Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. What are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.

Partnership — We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.

Presented by Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou).

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About the facilitator: Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), award-winning Creative Director at Fly. Johnson’s insights come from various years in creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.

Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

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