‘Wine & Type’
with Nicole Arnett Phillips and Sarah Maxey
Victoria University of Wellington,
Faculty of Architecture and Design
139 Vivian Street
Te Aro, Wellington, 6011
Early bird (ends 3rd May) $85 Professional / $65 Design Assembly Friend (+ GST)
$99 Professional / $79 Design Assembly Friend (+ GST)
(Not a DA Friend? Details on how to sign up can be found here).
Typography (like language) is expressive as well as functional. We most often think of the expressive qualities regarding volume, tone and voice. But type can equally convey a mood, an event, a sense of place, time and culture. Type also expresses sensory characteristics like taste and smell.*
So, what lettering style comes to mind when indulging in your favourite wines? Think about the robust boldness of Shiraz, the crisp refreshment of a Sauvignon blanc, the light spice of a Pinot Noir, the smoothness of a Merlot, or the delicacy of sparkling Pinot? All of these sensory characteristics have their own aesthetic.
After a brief introduction of themselves and their work, Nicole and Sarah will guide participants through a wine tasting, drawing based workshop where they will use visual language to convey the characteristics of New Zealand’s wine culture in a series of guided briefs (to design a sequence of wine labels). It is a social and interactive evening, sure to delight the senses!
You’ll learn lettering techniques, some of the science behind typographic allusion, play with identity ideas, and get insight into a leading agencies approach to beverage branding. You’ll swill, sniff (and probably slug!) a few wines over nibbles, meet other designers, have the ability to ask questions and visually explore the qualities of four wines we will sample through the event.
About the facilitators: Nicole Arnett Phillips (TypographHer) introduces herself as loving letters, layout and ink, but the accomplished document designer and printmaker confesses she enjoys wine *almost* as much as type & print! After collaborating with Sarah Hyndman on gathering data for her type tasting research in 2015. Nicole hosted three food, wine and type matching dinners in Australia, and two wine & design drawing workshops before she moved home to New Zealand in December 2017 (where she has spent the summer reacquainting herself with her favourite NZ wines)!
Graphic designer Sarah Maxey’s distinctive work has graced publications worldwide, including the New York Times and many literary books. She was Design Manager for Bloomsbury Publishing in London in the mid-90s, and has run her own studio since. She has won numerous awards, including the 2011 BEST Awards Purple Pin and a Certificate of Excellence from the International Society of Typographers.
*Based on the groundbreaking research by Sarah Hyndman (Type Tasting), in collaboration with Charles Spence’s (Professor of Experimental Psychology & University Lecturer, Somerville College, UK).
Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.