Fresh From The Field — RAAD

This Fresh from the Field is brought to you by our awesome partners Portfolio Recruitment. The Portfolio team are heavily invested in our design community and reached out to tell us about Creative Director Matt Saunders latest project RAAD. We think this is a phenomenal initiative and admire the kaupapa, the environmental stewardship, the RAAD…

4 days ago by

Fresh From The Field — Zuru’s Health by Habit

This Fresh from the Field showcases more category disrupting work from Zuru edge. The Health by Habit wellness range rethinks supplement packaging and makes a bold statement in a crowded market. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief:…

6 days ago by

Fresh From The Field — Pumpd by Marx

This Fresh from the Field features Marx recent work for New Edition and their hero product Pumpd. The relaxed design, friendly drop character and clever copywriting work together delivering positivity and reassurance to a category that might traditionally be regarded as purely functional or even stressful for mums. If you have new or recent work…

3 weeks ago by

Fresh From The Field — Citizen by Special Group

Globally as much as 1/3 of the food we produce is wasted due to loss (in production) or spoilage once in the supply chain. Here in NZ huge volumes of unsold food goes to waste. Citizen is a local project we believe will have a global impact. Ingenious design thinking and environmental stewardship lay the…

1 month ago by

Fresh from the Field — Voyage water, by Culture & Theory

This Refreshing – Fresh From The Field by Culture & Theory features Voyage water, bottled still and sparkling for CCA, the drama, clarity and refined cartographic elements guide the consumer back to the beautiful blue spring source. If you have new or recent work that you would like to share in Fresh from the Field…

6 months ago by

Fresh From The Field — The Aromatherapy Company’s Blend

This Fresh From The Field by Sarah Johnston is a multidisciplinary delight. Sarah was involved in all visual design, product design, packaging and marketing for Blend. A new product range from The Aromatherapy Company which enables consumers to co-design fragrance combinations to suit their mood, interior and preferences. If you have new or recent work…

8 months ago by

Fresh From The Field — Groundd

This Fresh From The Field features a high quality, homegrown wellness product, (the best in its category)! Groundd is a sleep startup with beautifully considered brand, packaging and photography scaffolding its exceptional product design. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for…

9 months ago by

Fresh From The Field — Cassels by Strategy Creative

This Fresh From The Field by Strategy Creative features a reworked identity which looks forward (to ensure inclusivity of future generations) and back (with heritage-inspired aesthetic cues). The bold new brand presence is applied to packaging and promotional collateral which heroes Scott Jackson’s artwork to grab attention on the shelves and instantly convey the product’s…

10 months ago by

Fresh From The Field — Kiwi Spirit Distillery by Plato Creative

 This Fresh From The Field features a brand strategy with refined typographic detailing and packaging design that instills ambition for a craft-focused local distillery by Plato Creative.  If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Kiwi Spirit Distillery are artisan producers…

1 year ago by

Fresh from the Field — Vitafresh by Onfire Design

This Fresh From The Field features Branding for Vitafresh by Onfire Design which seeks to Revitalise a lacklustre product category If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Known for its range of flavours and ease of use, Vitafresh flavoured…

1 year ago by

Fresh from the Field — Chapter2 & Onfire Design

This Fresh From The Field features Chapter2 which recently won a Red Dot Award for outstanding product design.  As part of the Chapter2 team, Onfire contributed the bike’s standout graphics that accentuate the bike frame’s clean lines and advanced construction. If you have new or recent work that you would like to share in Fresh…

1 year ago by

In-house Design Luminaries — Sarah Johnston at The Aromatherapy Company

This series profiles the best and brightest designers in Aotearoa’s in-house design studios, this week we spoke with Sarah Johnston at The Aromatherapy Company. Sarah’s work is innovative and highly collectable. She has built a career through careful design research, social listening, forecasting trends and this rigorous contextual approach translate into on-point design outcomes for…

2 years ago by