Fresh From The Field — Zuru’s Health by Habit

2 years ago by

This Fresh from the Field showcases more category disrupting work from Zuru edge. The Health by Habit wellness range rethinks supplement packaging and makes a bold statement in a crowded market.

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The Brief:

Health by Habit was created with the goal of offering simple yet functional vitamin products to support consumers health and wellness goals. They combine essential vitamins, minerals and nutrients in functional doses, offering a well-rounded level of support. The brief was to create packaging that stood out and was easy to navigate in the over-crowded supplement category the brand also needed to appeal to wide age demographic.

Design Response:

Health By Habit is expert science, made simple and this brand ethos is prevalent in the innovative easy dose dispenser. The Health by Habit bottle was thoughtfully engineered to vastly improve the industry standard screw-top jars, with a simple swivel the Health by Habit bottle opens and dispenses a single dose which connects with the brand’s one-a-day confusion-free messaging. The labelling is kept clean and functional with consumers shopping for either a clear benefit or single ingredient such as Sleep or Organic Hemp, while also listing the main ingredients on the front of pack. The bottle is also made from recycled plastic and 100% recyclable.

The packaging features a screen-printed logo within the variant colour bar along with a deeply embossed logo on the lid adding to the well thought through packaging solution. A palette of bold, contemporary colours were selected to help consumers easily navigate within the 17 sku range. Health by Habit is designed, formulated, and manufactured in New Zealand.

Just click, flip, sip, and you’re on your way.

Creative Team:

Studio: Zuru Edge
Design: Marc Day
Structural Design: Alex Wong & Jevin Yan


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