Fresh From The Field: Longform —By True

The brief for True, an independent agency, was to create a brand identity that visually honoured a philosophy of thoughtful living and lasting impact.

7 months ago by

Fresh From The Field: Action Ed Rebrand — By Spruik

Inspired by mid-20th-century animation, retro cartoon-style illustrations speak to Action Ed’s history, creativity and playful energy.

8 months ago by

Fresh From The Field: Salash Delicatessen — By Onfire Design

Calling all foodies… our Friends at Onfire Design serve up their design process for Salash Delicatessen.

8 months ago by

Fresh From The Field: Hamilton Gardens — By Daymark

Explore a world made more wonderful by Daymark Design.

1 year ago by

Fresh From The Field — Reset Urban Design Rebrand – By Fluid

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Conveying the idea of change and transformation, and how spaces […]

2 years ago by

Fresh From The Field — Rapt! Branding – By Husk Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Featuring hand-drawn illustrations and language that reflect the essence of […]

2 years ago by

Fresh From The Field — PMN is Us – By Daylight

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. With an entirely new brand redesign and digital design system […]

2 years ago by

Fresh From The Field — Te Kaha – By Plato Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Communicating the narrative behind the stadium’s construction and establishing a […]

2 years ago by

Fresh From The Field — Social Sector Commissioning Visual Identity – By Gusto Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Showcasing the strength that comes with community, Gusto Design take […]

2 years ago by

Fresh From The Field — Raise the Standard – By Strategy Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Borrowing the wit, rhyme and cultural relevance found in protest […]

2 years ago by

Fresh From The Field — R U Coco? – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Designing the identity around the idea of a rainbow – […]

2 years ago by

Fresh From The Field — Hubbards Granola – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Onfire Design share their design process and how they reinvigorated […]

2 years ago by

Fresh From The Field — Mission’s Huchet – By Sartoria

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Winning the hotly contested Best Luxury Package Design in this […]

3 years ago by

Fresh From The Field — Hidden Honey – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Inspired by the insistence of doing things right and foraging […]

3 years ago by

Fresh From The Field — Te Kaunihera Rata o Aotearoa – Cultural Identity – By MSO Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. MSO Design take us through their recent work developing the […]

3 years ago by

Fresh From The Field — Te Arotake – By Strategy Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Using three distinct typefaces to collectively symbolise the value of […]

3 years ago by

Fresh From The Field — Your Way | Kia Roha Visual Identity – By Studio Waru

Design Assembly loves to profile the breadth and depth of design practice in Aotearoa. For July we’re celebrating Māori design, designers, and illustrators.  Using Your Way | Kia Roha’s four […]

3 years ago by

Fresh From The Field — The Climate Action Conference – By Cultigraphy

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa New Zealand Design Assembly community. Kicking off with a simple sentiment: anything but […]

3 years ago by

Fresh From The Field — Mint – Brand Identity Design – By Studio Nine

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. With a customised bold and contemporary typeface and subtle shapes […]

3 years ago by

Fresh From The Field — Dads Pies – By Onfire Design

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. By carefully refining letterforms and stripping away graphics that pigeon-holed […]

3 years ago by

Fresh From The Field — Optimate.me Rebrand – By nim Creative

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. nim Creative walk us through their recent full rebrand for […]

3 years ago by

Between the Pages with Dialog Studio – Rheem Brand Book

In this interview series we sit down with some of the illustrators and designers behind some of Aotearoa NZ’s self published books to learn more about their illustration processes, book […]

3 years ago by

Fresh From The Field — GALAH Press – By Daylight

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. Crafting a world of colour, type, and the hidden complexity […]

3 years ago by

Watch: Under the Hood Women in Design, Mar 2023

For the month of March, to honour International Women’s Day, we highlighed and celebrated (as we always do) women in the design industry at our Under the Hood webinar. Each […]

3 years ago by

Fresh From The Field — Metlifecare – By Choir

Fresh from the Field is a weekly article series sharing the fresh and inspiring work of our Aotearoa Design Assembly community. From refreshing the identity to developing a brand hierarchy system […]

3 years ago by