Meet Our Friends… Warren and Mahoney

We love the opportunity to get to know our DA friends better. Today we spoke to our friends Warren and Mahoney to learn more about how their brand design team fits within their wider architectural practice, their approach to collaboration, the culture they foster, and their ambitions for the future. Where are you based and…

2 months ago by

Fresh from the Field – Cascade Electrical By White Rabbit

White Rabbit was approached by Cascade Electrical to develop a new logo and business card. The resulting design is a clever play on the happy face which helps bridge an emotional connection to the audience while embodying the client’s key values. Want to submit your own work to Fresh From The Field? Fill out the FFTF…

3 months ago by

Recap: Studio Culture and Wellbeing in a Hybrid World

Last week we tuned in online for our Autumn conversations panel which dove into how we navigate studio culture and wellbeing in a hybrid world. If you missed out on the event, here’s a few key takeaways and some of the questions we discussed. A few of our audience questions: “Do you think that businesses…

3 months ago by

Fly Is Changing To Ira

Our friends at Fly have had a name change, so we caught up with the team and asked a few questions about why they decided to update their brand and the story behind their new name, Ira. Why did you decide to change the name?  We’ve been Fly for 17 years and captured our passion…

4 months ago by

Now and Then with Robyn Gough Palmer of Alt Group

Written by Annie McCulloch and brought to you by Portfolio Recruitment Now and Then is a series where we catch up with people who have been recently placed, via Portfolio Recruitment, to get their thoughts and feedback about their roles and their work. Our latest Now & Then Q&A is with Robyn Gough Palmer who joined the team…

4 months ago by

Fresh From The Field – Talbot Forest Cheese Co. By Onfire

Off to a red hot start to the year, Onfire has been awarded packaging design Gold at the World Brand Design Society Awards for its work on Talbot Forest Cheese Co. Bringing to life the cheesemaker’s story and the nature its inspired by, Onfire has artfully woven these together –  incorporating Kiwi flora, fauna and…

5 months ago by

Thinking Differently – Cameron Sanders of CATO Brand Partners

Kate McGuinness recently sat down for a chat with Partner and Managing Director Cameron Sanders of Cato Brand Partners. From the Wellington studio, Cameron has played an integral role in defining brand and creative strategy for local and global-based projects. He shares his insights on the importance of storytelling, the strength of collaboration and why…

5 months ago by

Fresh From The Field — Kernal By Edition

Kernal is a simple, gamification-free platform that was created to support educated investment for kiwis – by providing world-class investment funds in order to grow financial wealth over the long-term. The goal for Edition was to reduce noise, lower costs, and keep the focus on long-term investing, to create something that would enable kiwis and…

5 months ago by

Fresh From The Field – Te Ūaka Identity by McCarthy

The Lyttelton Museum’s new name and brand come to life in a multitude of combinations, made up mostly of black and white shapes that hark back to nautical flags. Brought to life by McCarthy, the refreshed identity gives fluidity and structure to ground Te Ūaka firmly in the present as it starts the journey towards…

7 months ago by

Fresh From The Field – Engine for Empathy by Optimal Workshop

Optimal Workshop’s 2021 Strategy document needed to be easily digestible, clean, and professional, yet withstand their core values of being approachable, curious, and bold. Using illustrations to visualise complex ideas and concepts in the most simplest of ways, they pulled it all together to create something uniquely playful. Want to submit your own work to…

8 months ago by

Fresh From The Field – Venues Otautahi by McCarthy

We get great insight into McCarthy’s process for designing a brand in their project for Venues Ōtautahi – a mix of striking photography, bold colours and expressive illustration styles gives Venues Ōtautahi a versatile and creative brand, which can be adapted as needed and adds to the impact of the overall experience.  The brief: Venues…

9 months ago by

Fresh From the Field — UC Believe U Can by Strategy

Strategy were given the opportunity by Te Whare Wānanga o Waitaha University of Canterbury to create a brand strategy and creative platform that would inspire the leaders of tomorrow, repositioning them for a modern audience while staying authentic and true to Ōtautahi.  Want to submit your own work to Fresh From The Field? Fill out…

9 months ago by

Fresh From The Field – Tip Top by Shine

Shine were tasked by Tip Top to relaunch their brand under the banner of all things optimism. The project encompassed a brand comms launch, building out the design and comms system and a special, secret product launch to the public.   The brief/kaupapa: We believe optimism is a super power. If you could bottle it you…

10 months ago by

Fresh From The Field – Lake Hawea Station by One Design

This Fresh from the Field features One Design’s beautifully crafted and refined branding for Lake Hawea Station. There’s a classic elegance on all touch points with outstanding photography, and the delicate Kowhai seedling is a nod to their unwavering commitment to conservation. Want to submit your own work to Fresh From The Field? Fill out…

10 months ago by

Meet our friends… Sam Ramlu, Founder of Method

We love the opportunity to get to know our DA friends better, so we had a chat to Sam about her creative journey and what lead to her founding Method. We spoke to her about her typical day, the Method-approach to projects and celebrating with kai. Being a DA Friend means you’re helping us to build a thriving…

10 months ago by

Fresh From the Field – COVID Tracer App by RUSH Digital

This week we have a very timely Fresh from the Field by RUSH, we get a behind-the-scenes look into their hard work on the NZ COVID Tracer app. During the 2020 lockdown, RUSH’s design and delivery teams worked hard remotely and collaboratively at home, to rapidly launch the initial version of the NZ COVID Tracer…

10 months ago by

Meet our friends… Oscar Thomas, Designworks

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with Oscar Thomas, designer at Designworks. We spoke to Oscar about his career journey, an interest in motion and film, the Designworks philosophy and culture, the mahi he is proud of, tech he is…

12 months ago by

On the Flipside… Sian Thompson, Creative Intern at Seven

The transition from design student to designer can be tricky! Design internships provide an invaluable stepping stone towards professional practice and create continuity within the design profession. On the flip side profiles current design interns and the Aotearoa studios that are hosting them. We learn more about the emerging talents ambitions, the fresh perspectives they…

1 year ago by

Meet our friends… Dow Goodfolk’s Ben Dean

We love the opportunity to get to know our DA friends better, so we’re happy to get the chance to speak with Dow Goodfolk‘s Studio & Production Manager Ben Dean. We spoke to Ben about his career trajectory, the Dow Groups production set up, the print finishes and technologies he is excited about, the work…

1 year ago by

Fresh From the Field — Raise the Standard, by Strategy Creative

Ahead of our June 16 Workshop: No signal found – creating great campaigns without TV in Wellington we asked facilitator Chrissie Malloch to share a recent campaign Strategy Wellington was proud of. The Raise the Standard project is exemplary mahi, striving for social good outcomes through crafted storytelling.   The Brief:  A healthy home is…

1 year ago by

Daylight Creative is a spinoff of The Spinoff

While 2020 was undoubtedly challenging there were beacons of light and lots of silver linings to emerge from the darkness. One such beacon was the amazing and imperative work Toby Morris and Dr Siouxsie Wiles created for The Spinoff. During the early stages of the pandemic, Dr Siouxsie Wiles, an acclaimed science communicator, collaborated with…

1 year ago by

STRONGER, BETTER, HAPPIER

Today, in collaboration with our partners Streamtime we are delighted to announce the launch of a hybrid online course for agency owners. Titled Stronger, Better, Happier, the program helps agency owners and leaders to assess their business (after a turbulent 12 months) and map out a future aimed at making their business happier, stronger and…

1 year ago by

Growing through Covid: what 2020 taught me as an agency owner

By Vaughn Davis, Creative Director and Owner – The Goat Farm Ltd It’s been a year or so, Facebook Memories tells me, since we stopped going out for a beer, became obsessed with making our own bread and started pinning posters of Doctors Ashley Bloomfield and Siouxsie Wiles over the pop stars and All Blacks…

1 year ago by

Design & Books… Railways Studios: How a government design studio helped build New Zealand

Railways Studios: How a government design studio helped build New Zealand is the second title we explore in Design & Books. I (DA editor Nicole Arnett Phillips) was recently talking with an artist about the nostalgia he experienced discovering Ross Murray’s tourism inspired contemporary work. We talked about the use of our landscape in period…

2 years ago by

Fresh From The Field – NO BOUNDARIES by Culture&Theory

Vibrant colour and bold typography at the fore, this Fresh from the Field by Culture&Theory showcases editorial design which defies boundaries. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: As part of their continued commitment to becoming a truly…

2 years ago by