Studio South + DA present Open Book – Conversations on Studio Life

On Thursday 20th October Studio South and Design Assembly collaborated on a new initiative which saw final year graphic design students invited into the studio for a night of conversation, literally opening the book on studio life.   The evening started with pizza and drinks and one-to-one conversations between students and the South team before heading upstairs…

4 weeks ago by

Design is good business

Design is a service – our practice is transactional, we need to provide the customer greater value than their investment in our fee. Our clients’ business strategies form the framework for our design strategies. We need to get better about discussing the business of creative business. DA caught up with Sam Southwell (Founder and Creative…

2 months ago by

Hometown by Design, with Casie Smith of Design Garage

This series profiles the design talent in our regions and invites them to show us around their towns. This week we meet Casie Smith to learn more about her creative journey, the design studio she founded Design Garage, and living in Taranaki. Where did you grow up & where did you study?  I was born…

3 months ago by

Thievery — Culture, Turbulence and Chasing Light

I am perched above St Kevin’s Arcade in Revolver (a K’rd icon), with Garth Badger and Caitlin Mackenzie-Powell from another iconic K’rd institution Thievery Studio. Over an early morning, caffeine fix Garth riffs on his business journey — which he likens to being an unexpected (but very much loved) pregnancy. Although he didn’t set out…

5 months ago by

5 minutes with… Rupert de Paula

Design Assembly recently got the opportunity to chat with Rupert de Paula, Creative Partner at Strategy Creative to learn more about his ‘falling-in’ to the creative industires, creating positive change through design, transitioning from UK agencies to being ‘fresh-off-the-boat’ in the Christchurch design scene. Can you tell us a little bit about who you are,…

5 months ago by

Meet our Friends… RUN

Design Assembly has become the home of New Zealand visual design –providing a collaborative digital and physical platform for kiwi visual designers to learn, keep up-to-date and be inspired. We couldn’t do that without the support of our Friends. This series profiles some of the studios and individuals who have already shown their love and…

6 months ago by

Fresh from the Field — Trade Me Paper set by Think™

This Fresh From The Field features amazing cardboard engineering from Think™ If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: The Breakout Room approached Think™ to help create a vision. A whimsical beach scene, plus props, all made from paper. The response:…

9 months ago by

Fresh from the Field — Luxerose RTD cocktails by Onfire Design

This week’s Fresh From The Field features a packaging project and a milestone for Onfire Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs…

9 months ago by

Fresh from the Field — 25 years for Dow Goodfolk

This week’s Fresh From The Field features a studio project marking a milestone for Dow Goodfolk If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: There’s no doubt the creative world has changed a lot in 25 years. 25 years ago we…

10 months ago by

Fresh from the Field — Taylor St Baristas by Hardhat Design

This week’s Fresh from the Field features a ‘luxurious’ identity for US and UK coffee company Taylor St Baristas by Hardhat Design. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. A rebrand for Taylor Street Baristas to coincide with the launch of their coffee…

2 years ago by

Fresh from the Field — Chamber Music New Zealand by VOICE

This week’s Fresh from the Field features a brand refresh for  identity for Chamber Music New Zealand by VOICE. If you have new or recent work that you would like to share in Fresh from the Field email Lana for details. As part of VOICE’s creative partnership with Chamber Music New Zealand, the branding agency has just revealed…

2 years ago by

Being Assertive

Throughout your journey in your design career, there will be many occasions where you will need to be assertive. These could include: Handling conflict (with clients, internal teams or suppliers). Pitching and presenting. Asking for a promotion or salary increase. Standing up for your ideas. Being heard in meetings. Reaching solutions. Addressing unfair situations. Saying…

2 years ago by

Creative Spaces — Voice

Creative Spaces is a series exploring New Zealand creative and design workplaces, giving you a sneak peak into the space and behind-the-scenes. This series is proudly brought to you by Atomic Coffee – Fuelling creativity. In the fifth instalment of this series we went into Voice  —  who have been dedicated to creating, evolving and transforming brands for over…

2 years ago by

2017 Asia-Pacific Brand Awards

Massive congratulations to Voice Brand Agency who won three coveted gold awards at the 2017 Asia-Pacific Brand Awards held in Hong Kong on 6 December. Voice were the only New Zealand agency and one of only two agencies in Australasia shortlisted in the awards alongside brands such as Hyundai, HSBC, Amnesty International, Unilever and Konica…

2 years ago by

What happens when you no longer care?

Say you are working on a substantial website job with a difficult client. The work has been going on for months, and the website is now overdue for release. Your client is making substantial last minute changes, and your team is packed with other work. You are weary of both the project and the client,…

2 years ago by

Avoiding Studio Burnout

One of the saddest and most preventable reasons why designers leave their jobs is due to ‘burnout’. Burnout has been described as “a state of chronic stress that leads to physical and emotional exhaustion, cynicism and detachment, and feelings of ineffectiveness and lack of accomplishment.” The phrase ‘burnout’ was coined by a psychiatrist named Herbert Freudenberger.…

2 years ago by

Creative Spaces — Skunk + Robot, Upper Moutere

Creative Spaces is a series exploring New Zealand creative and design workplaces, giving you a sneak peak into the space and behind-the-scenes. This series is proudly brought to you by Atomic Coffee – Fuelling creativity. In the fourth of this series we went into Skunk + Robot — an Upper Moutere, South Island-based textile design…

2 years ago by

How Do We Encourage Collaboration?

A short while ago, Sam Allan from Onfire Design initiated ‘Battle of the Birken’ — a bowls competition between Birkenhead-based studios Onfire Design, Marx Design, Inhouse Design, PHD3 and Forever After. Sam says, “I organised the event to get together the local design community — it’s ok to have friendly rivalry in business, and is a…

2 years ago by

Creative Spaces — Fox & Co. Wellington

Creative Spaces is a series exploring New Zealand creative and design workplaces, giving you a sneak peak into the space and behind-the-scenes. This series is proudly brought to you by Atomic Coffee – Fuelling creativity. In the third of this series we went into Fox & Co. — a Wellington-based creative motion design studio, and…

2 years ago by

5 Minutes with… Richie Hartness, Design Director, Voice

Richie Hartness has recently joined Voice Brand Agency in Auckland as a Design Director. Before this move, he worked in roles at Geyser Creative, another local agency, and Scenario in Wellington. We recently spoke with Richie to find out more: Hi Richie, for those that don’t know you, can you tell us a little bit…

2 years ago by

Adopting a kaizen mindset

The Japanese people have a word they know as kaizen, which means ‘change for the better’, or ‘good change’. Over the years, the business world has adopted and evolved this word to mean the implementing of a mindset/process of continual improvement. “Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement.…

2 years ago by

Ahead of Semi Permanent Auckland: 5 Minutes with… Mark Gowing

Ahead of this year’s Semi Permanent event, we spoke with Mark Gowing, founder and director of Sydney’s Formist: Hi Mark, can you tell us a little bit about who you are, your background, and how you first got started in the industry. I am a graphic designer and publisher living and working in Sydney. I…

2 years ago by

5 Minutes with… Elliot Stansfield

Following on from a recent Fresh From The Field, we grabbed a quick five minutes with designer Elliot Stansfield to find out more about his work and the decisions that lead to going it alone: Hi Elliot, can you tell us a little bit about who you are, what your background is, and how you first…

2 years ago by

Now and Then: Georgia Shattky

Brought to you by Portfolio Recruitment Now and Then is a series where we catch up with designers who’ve been recently placed, via Portfolio Recruitment. We get their thoughts and feedback about their new roles and their work. Our latest Now and Then is with Georgia Shattky who joined the team at The Hatchery a few months…

2 years ago by

5 Minutes with… Chris Waters, Creative Director, Magnum

Magnum is a full-service advertising, design and marketing agency based in Auckland’s Freemans Bay. Chris Waters recently joined the team as Creative Director after spending many years in Australia. Design Assembly was delighted to have the opportunity to talk with Chris and find out more: Hello Chris, you’ve recently taken up the role of Creative…

2 years ago by