Fresh From The Field – Tip Top by Shine

Shine were tasked by Tip Top to relaunch their brand under the banner of all things optimism. The project encompassed a brand comms launch, building out the design and comms system and a special, secret product launch to the public.   The brief/kaupapa: We believe optimism is a super power. If you could bottle it you…

3 days ago by

Fresh From The Field – Lake Hawea Station by One Design

This Fresh from the Field features One Design’s beautifully crafted and refined branding for Lake Hawea Station. There’s a classic elegance on all touch points with outstanding photography, and the delicate Kowhai seedling is a nod to their unwavering commitment to conservation. Want to submit your own work to Fresh From The Field? Fill out…

1 week ago by

Fresh From the Field — He Korowai Oranga by FLY

Ahead of our upcoming Te Ao Māori and Designing a Culturally Authentic Aotearoa events in Auckland and Wellington, we invited workshop facilitator Johnson Mckay, to share some recent mahi. Manatū Hauora Ministry of Health commissioned Fly to bring He Korowai Oranga to life. The strategy delivers long term healthy futures for Māori, Johnson and his…

4 months ago by

Fresh From the Field — Scapegrace Gin by One Design

This Fresh from the Field features One Design‘s mahi for scapegrace Gin. A distinctive design outcome that challenges category norms, setting a new benchmark for quality and authenticity in the RTD market.   The brief: Scapegrace Gin was expanding into the high-end pre-mixed cocktail market and needed to hold their premium positioning against other commodity…

5 months ago by

Fresh From the Field — Changemaker by Milk

This Fresh From the Field features a bold design outcome and bolder kaupapa for a life-changing beer. Milk created a brand of distinction, with significant heart. Disrupting the national beverage market and providing financial independence to the brewers.    The Brief: Disability is something that happens when people with impairments face barriers in society. It’s…

7 months ago by

Fresh from the Field — Will&Able by Shine

The brand execution profiled in this Fresh from the Field by Shine is expertly crafted, memorable and has significant heart. will&able drives social and environmental advancement, the smiley brand mark, and the joyous people-centred visual narrative are the perfect reflection of the feel-good vibes this project has throughout. The Brief People with disabilities have a…

8 months ago by

Fresh from the Field — Godavari Diamonds, Osborne Shiwan

Aotearoa Design Studios have a global reputation for ingenuity in our craft. Osborne Shiwan represents the Nation and delivers at the highest level, recently recognised as worldwide leaders in design innovation. This Fresh From the Field showcases Osborne Shiwan’s highly celebrated work for Godavari Diamonds, which lead to the Auckland-based brand agency awarded by Fast…

8 months ago by

Fresh from the Field — Imagine What’s Possible by Onfire

With a practice focused on Fast-moving consumer goods, Onfire is undoubtedly a leader in the market. They have a rigorous understanding of the competitive retail sales environment and ensure brands dominate their categories, while commanding attention in crowded supermarket aisles. This Fresh from the Field spotlights Packaging, Identity and custom typography (and type design!) for…

8 months ago by

5 minutes with… Michael Barron at Marx

We are in constant admiration of the work Marx design produces. The studio’s creativity and bravery is a beacon in our design landscape. We took the opportunity to learn more about one of their senior designers Michael Barron that has been at the helm of their recent awarding winning work for Almighty. Who were your…

8 months ago by

Fresh From The Field — Pumpd by Marx

This Fresh from the Field features Marx recent work for New Edition and their hero product Pumpd. The relaxed design, friendly drop character and clever copywriting work together delivering positivity and reassurance to a category that might traditionally be regarded as purely functional or even stressful for mums. If you have new or recent work…

12 months ago by

Fresh from the Field — Michael McManus Architects by Grafik

This Fresh From The Field features a bold and intelligent architectural identity and website by Nick de Jardine, Creative Director / Web Developer at Grafik. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: Michael McManus Architects is a boutique…

1 year ago by

Fresh from the Field — HumanForest by Studio South

The innovative brand identity for HumanForest featured in our July Under the Hood Event, we asked Studio South senior designer Elliot Stansfield to share more about this project. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details. The Brief: HumanForest is a…

1 year ago by

Fresh From the Field – OneFortyOne by Voice

This Fresh From The Field by Voice Brand Agency features a cohesive Brand Strategy, Visual Identity, and Brand Guidelines for a business experiencing rapid growth. If you have new or recent work that you would like to share in Fresh from the Field email  nicole@designassembly.org.nz  for details.   The Brief: OneFortyOne is a vertically integrated,…

1 year ago by

5 minutes with… Lee Parkinson

Design Assembly recently got the opportunity to chat with Lee Parkinson Strategic Director at Strategy Creative to learn more about his diverse career, audacious attention-grabbing campaigns, how to draw inspiration from everywhere, what biomimcry can teach designers (& why we need to learn fast!) and his side kick Bamm the strategy dog. Can you tell…

2 years ago by

Fresh From The Field — Tricky is Making new science simple

This Fresh From The Field features a brand strategy, striking typographic identity and packaging for a personal care range making the most of cutting edge science by Tricky. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Tricky was initially briefed on…

2 years ago by

Fresh From The Field — The Cool Gardener by Curious Design

This Fresh From The Field features a distinctly kiwi ‘Underground flavours’ brand and communications strategy from Curious Design. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details.     The Brief: At The Cool Gardener they want to make it easy for everyone to…

2 years ago by