Fresh From The Field — Creative HQ – Brand Identity – By Ocean Design

Ocean Design shared with us their design response behind their recent brand strategy and identity work for Creative HQ. After conducting research to hear from stakeholders, partners, and staff, the Ocean Design team identified a key connection – the ability to inspire bravery – as the link between all of Creative HQ’s programmes and used…

2 weeks ago by

Fresh From The Field — Aotearoa New Zealand Festival of the Arts – By Culture and Theory

Culture and Theory share with us their design thinking and strategic response behind the recent brand identity work for Aotearoa New Zealand Festival of the Arts – which outlines a bold, contemporary expression to consolidate the Festival’s rich legacy while galvanising a new, younger generation of New Zealanders. Want to submit your own work to…

4 weeks ago by

Fresh From The Field — Waste Wise – By MSO Design

Our friends over at MSO Design were asked by Upper Hutt City Council to create a vibrant waste wise education campaign on the Seven Rules of Waste Reduction. Incorporating the Ruru and its association with wisdom, they conceptualised a playful and bold identity that delivered the message in a way that was fun and easy…

2 months ago by

Meet Our Friends… Warren and Mahoney

We love the opportunity to get to know our DA friends better. Today we spoke to our friends Warren and Mahoney to learn more about how their brand design team fits within their wider architectural practice, their approach to collaboration, the culture they foster, and their ambitions for the future. Where are you based and…

2 months ago by

Fresh From The Field — Flowerworks Branding – By Becca O’Shea

Becca O’Shea was approached by her client to develop a floristry cart brand with attitude. Playing off of the idea of fireworks, sparklers, and “bomb bouquets”, the final brand identity for Flowerworks is a nod to 60’s floral aesthetic without sacrificing on sophistication. Want to submit your own work to Fresh From The Field? Fill…

2 months ago by

Fresh From The Field — Viare – By Iceberg

Iceberg was asked by estar OMS to design the brand identity for their new ecommerce software product, Viare. Built around the idea of order flow and in response to the effects of Covid19, Viare helps retailers better manage the fulfilment side of their ecommerce businesses. Read below to learn more about the brief and how…

3 months ago by

Fresh From The Field — Abletech brand and website refresh – By Wonderlab Ltd

Wonderlab shared with us a bit of their design thinking and how they helped Abletech, an almost two decade old IT company, leverage their brand’s goodwill in order to develop a brand-story and identity that respects the past without being shackled to it. Want to submit your own work to Fresh From The Field? Fill…

3 months ago by

Fresh From The Field — Makikihi Fries – By Onfire Design

Onfire was invited by chief potato scrutineer Jac to bring this story to life. Drawing on inspiration from beer brands and big, bold typography to echo Makikihi Fries’ mantra of ‘keeping things simple’. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: Makikihi, South Canterbury, 1893.…

4 months ago by

Fresh From The Field — Property Council New Zealand – By Attraction Studio

Property Council New Zealand engaged Attraction Studio to update their identity – to create an updated brand that is timeless and bold, shows off refreshed organisational strategy and values, and to help them launch their refreshed brand to the world. Want to submit your own work to Fresh From The Field? Fill out the FFTF form…

4 months ago by

Fresh From The Field – Prep By White Rabbit

Prep were looking for a more professional brand identity and a clean, modern and user-friendly website, so White Rabbit were tasked with a brief to redesign their logo and developing an ecommerce website with increased usability, which was user-friendly. The end result is a well-crafted, clean and organic aesthetic, while reflecting a slight handcrafted look,…

5 months ago by

Fresh From The Field – Talbot Forest Cheese Co. By Onfire

Off to a red hot start to the year, Onfire has been awarded packaging design Gold at the World Brand Design Society Awards for its work on Talbot Forest Cheese Co. Bringing to life the cheesemaker’s story and the nature its inspired by, Onfire has artfully woven these together –  incorporating Kiwi flora, fauna and…

5 months ago by

Fresh From The Field – Te Ūaka Identity by McCarthy

The Lyttelton Museum’s new name and brand come to life in a multitude of combinations, made up mostly of black and white shapes that hark back to nautical flags. Brought to life by McCarthy, the refreshed identity gives fluidity and structure to ground Te Ūaka firmly in the present as it starts the journey towards…

7 months ago by

Under The Hood With… Janelle Rodrigues, Creative Lead at Creature

Ahead of our next Under The Hood November event, we learnt more about one of our speakers, Janelle Rodrigues. Janelle is a founding partner and the Creative Lead of the award-winning design company Creature. She combines an enquiring mind with strategic motivations to solve her client’s creative briefs. She sees herself as more than a designer… although…

8 months ago by

Under The Hood With… Johnson McKay, Director of Fly

Ahead of our next Under The Hood November event, we learnt more about one of our speakers, Johnson McKay. Johnson is the Director of Fly, he started as an owner / in business development and then slowly shifted to strategy, then creative and now cultural strategy and creative storytelling. Their philosophy then was to reject advertising as…

8 months ago by

Fresh From The Field – Venues Otautahi by McCarthy

We get great insight into McCarthy’s process for designing a brand in their project for Venues Ōtautahi – a mix of striking photography, bold colours and expressive illustration styles gives Venues Ōtautahi a versatile and creative brand, which can be adapted as needed and adds to the impact of the overall experience.  The brief: Venues…

9 months ago by

Fresh From the Field — UC Believe U Can by Strategy

Strategy were given the opportunity by Te Whare Wānanga o Waitaha University of Canterbury to create a brand strategy and creative platform that would inspire the leaders of tomorrow, repositioning them for a modern audience while staying authentic and true to Ōtautahi.  Want to submit your own work to Fresh From The Field? Fill out…

9 months ago by

Fresh From The Field – Tip Top by Shine

Shine were tasked by Tip Top to relaunch their brand under the banner of all things optimism. The project encompassed a brand comms launch, building out the design and comms system and a special, secret product launch to the public.   The brief/kaupapa: We believe optimism is a super power. If you could bottle it you…

10 months ago by

Fresh From The Field – Lake Hawea Station by One Design

This Fresh from the Field features One Design’s beautifully crafted and refined branding for Lake Hawea Station. There’s a classic elegance on all touch points with outstanding photography, and the delicate Kowhai seedling is a nod to their unwavering commitment to conservation. Want to submit your own work to Fresh From The Field? Fill out…

10 months ago by

Fresh From the Field — He Korowai Oranga by FLY

Ahead of our upcoming Te Ao Māori and Designing a Culturally Authentic Aotearoa events in Auckland and Wellington, we invited workshop facilitator Johnson Mckay, to share some recent mahi. Manatū Hauora Ministry of Health commissioned Fly to bring He Korowai Oranga to life. The strategy delivers long term healthy futures for Māori, Johnson and his…

1 year ago by

Fresh From the Field — Scapegrace Gin by One Design

This Fresh from the Field features One Design‘s mahi for scapegrace Gin. A distinctive design outcome that challenges category norms, setting a new benchmark for quality and authenticity in the RTD market.   The brief: Scapegrace Gin was expanding into the high-end pre-mixed cocktail market and needed to hold their premium positioning against other commodity…

1 year ago by

Fresh From the Field — Changemaker by Milk

This Fresh From the Field features a bold design outcome and bolder kaupapa for a life-changing beer. Milk created a brand of distinction, with significant heart. Disrupting the national beverage market and providing financial independence to the brewers.    The Brief: Disability is something that happens when people with impairments face barriers in society. It’s…

1 year ago by

Fresh from the Field — Will&Able by Shine

The brand execution profiled in this Fresh from the Field by Shine is expertly crafted, memorable and has significant heart. will&able drives social and environmental advancement, the smiley brand mark, and the joyous people-centred visual narrative are the perfect reflection of the feel-good vibes this project has throughout. The Brief People with disabilities have a…

1 year ago by

Fresh from the Field — Godavari Diamonds, Osborne Shiwan

Aotearoa Design Studios have a global reputation for ingenuity in our craft. Osborne Shiwan represents the Nation and delivers at the highest level, recently recognised as worldwide leaders in design innovation. This Fresh From the Field showcases Osborne Shiwan’s highly celebrated work for Godavari Diamonds, which lead to the Auckland-based brand agency awarded by Fast…

1 year ago by

Fresh from the Field — Imagine What’s Possible by Onfire

With a practice focused on Fast-moving consumer goods, Onfire is undoubtedly a leader in the market. They have a rigorous understanding of the competitive retail sales environment and ensure brands dominate their categories, while commanding attention in crowded supermarket aisles. This Fresh from the Field spotlights Packaging, Identity and custom typography (and type design!) for…

1 year ago by

5 minutes with… Michael Barron at Marx

We are in constant admiration of the work Marx design produces. The studio’s creativity and bravery is a beacon in our design landscape. We took the opportunity to learn more about one of their senior designers Michael Barron that has been at the helm of their recent awarding winning work for Almighty. Who were your…

1 year ago by