5 minutes with… Raul Sarrot
Ahead of his Wellington workshop on Friday 25th September 2020, we spoke to Raul Sarrot about The Value of Strategy in times of flux and disruption, staying ahead of the […]
4 years ago by Louise Kellerman
An exploration of graphic design education – an interview with office-party
Written by Cameron Ralston Supported by Creative New Zealand Cameron Ralston discusses graphic design workshops and moving from education to workforce with Bryn Fenemor and Caitlin Rassie through their project office-party. […]
5 years ago by Louise Kellerman
5 Mins With… Matt Grantham – Creative Director, Onfire Design
Matt Grantham will be running a packaging masterclass with Design Assembly on Friday 5th October, ahead of his workshop we caught up with him to hear a little about his background […]
6 years ago by Louise Kellerman
Auckland: Doubling Down with Double Denim Directors
Friday, 26th October
10:00am—4:00pm
Objectspace
13 Rose St, Ponsonby,
Auckland
Full day (includes both sessions): $350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
Single sessions each: $200 Professional / $150 Design Assembly Friend
(Not a DA Friend? Details on how to sign up can be found here).
Recommended for Marketers, Strategists, anyone wanting to be pushed so … EVERYONE REALLY.
Double Denim’s Directors are coming to Auckland for a full-day workshop & talk consisting of two sessions, which are also available to purchase as individual sessions. Session one is ‘How to make Impact’ with Anna Dean and session two ‘Unlocking the 23 trillion dollar economy’ with Angela Meyer.
Double Denim is a strategic creative agency that uses gender intelligence for political, commercial and social good. ‘Think ‘Single White Female‘ meets ‘The Mighty Boosh‘ — if it had a cosmic love child with the band Van Halen’ — says Directors Anna Dean and Angela Meyer, who are in the business of making corporate cool with a track record for innovative, behaviour-changing strategies.
Anna and Angela are also behind the Ace Lady Network, bringing together 4000+ women (and sometimes men) through constructive conversations on topics ranging from feminism, politics, sex, generosity and life in general for women in the 21st century.
Schedule:
10am—12pm Session 1: ‘How to make Impact’ with Anna Dean
We live in an age where all content is up against the ‘casual smartphone flick’ – a reality of the digital tsunami we’re all living under in 2018. Anna Dean is an experienced impact producer and has a slate of NZ films under her belt, and will talk to what it means to create “meaningful engagement” in this mobile information age.
12:00—2pm: Q&A session and lunch break
2—4pm Session 2: ‘Unlocking the 23 trillion dollar economy’ with Angela Meyer
Angela Meyer is all about gender intelligence. In this session, she’ll share key insights from Double Denim’s pioneering research into the female economy. With women responsible for 80% of all purchasing decisions and 78% of women saying that great customer service is the most important factor when choosing a retailer, this session will highlight ways you can disrupt design to put women in the picture and access the $23 trillion dollars global female market. Practical and useful advice to make you think.
About Anna and Angela:
Anna Dean has changed the name of a capital city.
In a nutshell: Not everyone can turn online buzz into real-world results, and vice versa. Anna Dean can. By knowing how to make the right noise with the right people, she’s in the business of making corporate cool.
Reason for being? Anna cut her teeth in the art world – helping friends’ projects get the attention they deserved. A Golden Bay girl at heart, she also has a deep connection to the land and is never afraid to plunge into the sea. Social issues, like the gender pay gap, also get Anna fired up.
Claim to fame? TV3’s David Farrier described Anna as a “marketing genius” after she changed Wellington to “Vellington” for the launch of What We Do in the Shadows.
Angela Meyer often surprises, sometimes shocks and always delivers.
In a nutshell: She has a track record for innovative, behaviour-changing strategies. She’s not afraid to make hard decisions in the name of high-impact results.
Reason for being? Many of Angela’s personal projects are about helping women realise how ace they are; she started the Real Hot Bitches international dance troupe. Ange’s happy place is in nature, and she will fight fiercely to defend it.
Claim to fame? Ange is known for having wild adventures – like that time she and her husband, along with their one-year-old baby, bought a boat in the Caribbean and sailed it through the Panama Canal and into the Pacific. Things didn’t end so well. Want to know more? Why not read Sea Fever, the book she wrote about it.
Angela is a finalist in the 2018 Women of Influence Awards.
Terms and Conditions: If you cancel your ticket more than 8 days ahead of this event, 100% of your ticket will be refunded. Within 7 days of the event, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
Auckland: DA Masterclass — Packaging Design with Matt Grantham
5th October
9:30am — 12:30pm
Objectspace
13 Rose Rd, Ponsonby
Auckland
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).
Recommended for Designers, all levels.
If you have had little or no experience in packaging design and need an introduction to the field or would like to strengthen your skills and creative process, this class is for you.
About Matt and his Masterclass:
With over 20+ years of experience in brand and packaging design, Matt has worked on large-scale international brands through to small-scale ‘garage’ projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity. As Creative Director of Onfire Design in Auckland, Matt currently oversees projects through the studio, taking the lead on project research and design strategy while proactively working with each client to get the most out of their brands — his experience is undoubtedly first-hand.
Through his own journey, Matt will guide you through the importance of developing and communicating a compelling brand story on ‘pack’. Understanding the client / their business, their products and consumers, to be empathic to them as well as the retail environment the product will live in. To dissect what the client wants to achieve while keeping an eye on opportunities they might have overlooked.
Case studies will give you examples of how to tackle a new product with a ‘fuzzy’ brief, and what to do when goalposts move (Matt tell us they always do!). We will finish the session by discussing where the future of packaging is heading to.
Terms and Conditions: If you cancel your ticket more than 8 days ahead of this event, 100% of your ticket will be refunded. Within 7 days of the event, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
DA Workshop Wellington: ‘Wine & Type’ with Nicole Arnett Phillips and Sarah Maxey — Thursday 20th September
O’Wine & Type’
with Nicole Arnett Phillips and Sarah Maxey
20th September
6—9pm
Victoria University of Wellington,
Faculty of Architecture and Design
139 Vivian Street
Te Aro, Wellington, 6011
Early bird (ends 14th September) $69 Professional / $49 Design Assembly Friend (+ GST)
$89 Professional / $69 Design Assembly Friend (+ GST)
(Not a DA Friend? Details on how to sign up can be found here).
Typography (like language) is expressive as well as functional. We most often think of the expressive qualities regarding volume, tone and voice. But type can equally convey a mood, an event, a sense of place, time and culture. Type also expresses sensory characteristics like taste and smell.*
So, what lettering style comes to mind when indulging in your favourite wines? Think about the robust boldness of Shiraz, the crisp refreshment of a Sauvignon blanc, the light spice of a Pinot Noir, the smoothness of a Merlot, or the delicacy of sparkling Pinot? All of these sensory characteristics have their own aesthetic.
After a brief introduction of themselves and their work, Nicole and Sarah will guide participants through a wine tasting, drawing based workshop where they will use visual language to convey the characteristics of New Zealand’s wine culture in a series of guided briefs (to design a sequence of wine labels). It is a social and interactive evening, sure to delight the senses!
You’ll learn lettering techniques, some of the science behind typographic allusion, play with identity ideas, and get insight into a leading agencies approach to beverage branding. You’ll swill, sniff (and probably slug!) a few wines over nibbles, meet other designers, have the ability to ask questions and visually explore the qualities of four wines we will sample through the event.
—
About the facilitators: Nicole Arnett Phillips (TypographHer) introduces herself as loving letters, layout and ink, but the accomplished document designer and printmaker confesses she enjoys wine *almost* as much as type & print! After collaborating with Sarah Hyndman on gathering data for her type tasting research in 2015. Nicole hosted three food, wine and type matching dinners in Australia, and two wine & design drawing workshops before she moved home to New Zealand in December 2017 (where she has spent the summer reacquainting herself with her favourite NZ wines)!
Graphic designer Sarah Maxey’s distinctive work has graced publications worldwide, including the New York Times and many literary books. She was Design Manager for Bloomsbury Publishing in London in the mid-90s, and has run her own studio since. She has won numerous awards, including the 2011 BEST Awards Purple Pin and a Certificate of Excellence from the International Society of Typographers.
*Based on the groundbreaking research by Sarah Hyndman (Type Tasting), in collaboration with Charles Spence’s (Professor of Experimental Psychology & University Lecturer, Somerville College, UK).
Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
Wine Literacy with Nicole Arnett Phillips – Co-presenter of DA Workshop Wine & Type, 17th May, Auckland
In this episode I spoke to Nicole Arnette Phillips. Nicole is a designer, typographer, publisher and print-maker. Orginally from NZ, she currently lives in Brisbine. She divides her working week between client work and her own practice of publishing, typographic and printmaking pursuits AKA Typograp.HER
6 years ago by Louise Kellerman
DA Workshop Auckland: ‘Wine & Type’ with Nicole Arnett Phillips and Craig Black — Thursday 17th May
‘Wine & Type’
with Nicole Arnett Phillips and Craig Black
17th May
6—9pm
Thievery Studio
203 Karangahape Road, Newton
Auckland
Early bird (ends 3rd May) $85 Professional / $65 Design Assembly Friend (+ GST)
$99 Professional / $79 Design Assembly Friend (+ GST)
(Not a DA Friend? Details on how to sign up can be found here).
With thanks to Crafters Union for being our refreshment partner
Typography (like language) is expressive as well as functional. We most often think of the expressive qualities regarding volume, tone and voice. But type can equally convey a mood, an event, a sense of place, time and culture. Type also expresses sensory characteristics like taste and smell.*
So, what lettering style comes to mind when indulging in your favourite wines? Think about the robust boldness of Shiraz, the crisp refreshment of a Sauvignon blanc, the light spice of a Pinot Noir, the smoothness of a Merlot, or the delicacy of sparkling Pinot? All of these sensory characteristics have their own aesthetic.
After a brief introduction of themselves and their work, Nicole and Craig will guide participants through a wine tasting, drawing based workshop where they will use visual language to convey the characteristics of New Zealand’s wine culture in a series of guided briefs (to design a sequence of wine labels). It is a social and interactive evening, sure to delight the senses!
You’ll learn lettering techniques, some of the science behind typographic allusion, play with identity ideas, and get insight into a leading agencies approach to beverage branding. You’ll swill, sniff (and probably slug!) a few wines over nibbles, meet other designers, have the ability to ask questions and visually explore the qualities of four Crafters Union wines we will sample through the event.
—
About the facilitators: Nicole Arnett Phillips (TypographHer) introduces herself as loving letters, layout and ink, but the accomplished document designer and printmaker confesses she enjoys wine *almost* as much as type & print! After collaborating with Sarah Hyndman on gathering data for her type tasting research in 2015. Nicole hosted three food, wine and type matching dinners in Australia, and two wine & design drawing workshops before she moved home to New Zealand in December 2017 (where she has spent the summer reacquainting herself with her favourite NZ wines)!
Craig Black is a talented illustrator, passionate letterer and energetic design advocate based in Glasgow. As well as running Craig Black Design, he is also the Lead Designer at Thirst Craft — a specialist drinks packaging design agency that builds creatively rare, commercially sound, brands for the beverage industry. Over the last two years, Craig has created some of the most memorable and celebrated wine and beer labels in the design industry. Craig will be speaking at The Design Conference 2018 in Brisbane.
Despite being on opposite sides of the globe, Nicole and Craig have been collaborating on Artwork since 2016, including their acclaimed lettering meets letterpress series.
*Based on the groundbreaking research by Sarah Hyndman (Type Tasting), in collaboration with Charles Spence’s (Professor of Experimental Psychology & University Lecturer, Somerville College, UK).
Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
DA Workshop, Christchurch – Photograph and promote your design work
While talent and hard work are essential for success, they can be entirely overseen without adequate self-promotion skills. Graphic Design has become an increasingly popular career choice for young creative people. It is a rapidly changing industry propelled by advancements in technology and new communication trends. Sharing your work without becoming human spam can be a delicate balancing act, but is increasingly important in age of digital communication where employers are adopting new online tools to discover talent.
-
At least one professionally photographed project
-
Digital editing techniques for portfolio photography
-
New styling methods to help document your work
-
Successfully use social media to share work
-
DSLR Camera
- Laptop
-
Photoshop and/or other photo editing software
If you do have the following (we will have a couple of tripods to share)
-
Tripod with Vertical Boom
-
Manfrotto Tripod
Buy Christchurch Tickets
Innovation by Design — a Design Thinking workshop, Wellington
This full-day workshop explores Design Thinking, a deeply human-centered methodology that taps into abilities we all have but that get overlooked by more ‘common’ problem-solving methods. This approach allows people (even non-designers) to use creative tools to address a myriad of different problem-solving or innovation challenges.
8 years ago by Louise Kellerman
Innovation by Design — a Design Thinking workshop, Wellington
This full-day workshop explores Design Thinking, a deeply human-centered methodology that taps into abilities we all have but that get overlooked by more ‘common’ problem-solving methods. This approach allows people (even non-designers) to use creative tools to address a myriad of different problem-solving or innovation challenges.
During the workshop we will go through Design Thinking modules that explore empathy techniques to connect with our audiences and to recover our natural ability to be intuitive, to be curious when we are new to something, to recognise patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves in visual ways. We will combine the two traditional paths to innovation (emotional/intuitive thinking and rational/analytical thinking) into this integrated ‘third way’ that Design Thinking offers.
Who should attend?
Anyone with an interest in connecting better with their audiences and/or who is keen in problem-solving and innovation. This workshop is recommended for those who are new to Design Thinking or those who already have some experience and would like to expand or brush-up their Design Thinking skills.
Learning outcomes:
- Empathy: how to have conversations with your audience (techniques on how to map your audience, how to observe behaviours and have meaningful conversations, persona mapping –pain, gains, etc)
- Definition: how to frame a ‘problem’ (or challenge) and define a game-changing opportunity
- Ideation: how to generate lots of ideas and choose one to go with! (using different ideation methods)
- Prototyping: how to ‘make’ a rapid-prototype to quickly test and learn (even failing quickly to recover fast)
- Testing: how to test and learn from potential users applying further empathy techniques
- Storytelling: how to summarise and learn from this innovation exercise to create more meaningful products/services/experiences.
About Raul:
Raul Sarrot is a designer, strategist and design coach who specialises in helping enterprises incorporate design into all areas of their organisations, from board discussions to brand creation, communication strategies, etc.
Raul offers a rich background as a multi-disciplinary designer, a strategist, a design thinking coach, and an academic lecturer and researcher. His experience has been forged over 25 years working alongside a wide range of commercial and not-for-profit clients in many countries the world.
Beyond leading Freshfish, his own boutique strategy and design studio, Raul is also a Design Thinking Coach for Better By Design (NZTE), the Chairman of AUT Communication Design Advisory Committee, a music composer, and a proud father of three girls!
DA Workshop – Photograph and promote your design work
This practical workshop targets final year students, graduates or anyone eager to have their portfolio professionally photographed and presented online. Attendees will bring along at least one physical piece of work they would like documented. We will explore styling and photo editing techniques to produce compelling images while touching on strategies to effectively use social media to share your work and create genuine interest.
8 years ago by Louise Kellerman
DA Workshop – Photograph and promote your design work, Auckland
While talent and hard work are essential for success, they can be entirely overseen without adequate self-promotion skills. Graphic Design has become an increasingly popular career choice for young creative people. It is a rapidly changing industry propelled by advancements in technology and new communication trends. Sharing your work without becoming human spam can be a delicate balancing act, but is increasingly important in age of digital communication where employers are adopting new online tools to discover talent.
-
At least one professionally photographed project
-
Digital editing techniques for portfolio photography
-
New styling methods to help document your work
-
Successfully use social media to share work
-
DSLR Camera
- Laptop
-
Photoshop and/or other photo editing software
If you do have the following (we will have a couple of tripods to share)
-
Tripod with Vertical Boom
-
Manfrotto Tripod
Buy Auckland Tickets
Buy Christchurch Tickets
DA Workshop – Being a leader in your design business – and why you should bother
Often when you run your own business, you are juggling so many things – developing business, keep clients happy, writing proposals, doing the doing, balancing the books, fixing IT problems – and of course keeping staff happy.
Wouldn’t it be so much easier if staff just managed themselves – did as they were asked, did it well, created no fuss or dramas and didn’t leave. Although this can’t be guaranteed, one major step to getting the most out of your team is to improve your skills as a leader.
This workshop is about becoming a better boss and a better leader.
8 years ago by Louise Kellerman
Being a leader in your design business – and why you should bother
Often when you run your own business, you are juggling so many things – developing business, keep clients happy, writing proposals, doing the doing, balancing the books, fixing IT problems – and of course keeping staff happy.
Wouldn’t it be so much easier if staff just managed themselves – did as they were asked, did it well, created no fuss or dramas and didn’t leave. Although this can’t be guaranteed, one major step to getting the most out of your team is to improve your skills as a leader.
This workshop is about becoming a better boss and a better leader.
We will cover the following:
- What is leadership and how does it make your design business more successful?
- What does ‘good’ leadership look like and how does that compare to your leadership style? (we will do a short self-assessment in the workshop)
- How do I ‘lead’ every day without it being another thing I’ve got to do?
- How can you use good leadership to get the most out of your team – what they do (productivity) and how they do it (behaviour)?
- How does leadership link to the culture of your business?
About the teacher
Mike Kensington
Leadership & Strategy Partner, POD Consulting
I have been lucky to have had an awesome career in HR and business. I have had the opportunity to work with some brilliant people, in a variety of organisations and with responsibility for delivering really positive business outcomes. I have worked across a number of industries, including retail, financial services, consulting, local authority, tertiary education and SME’s, and particularly enjoyed working with a wide range of leaders, from Executives and Senior Managers, to frontline team leaders and newly appointed Managers.
My passion lies in helping people understand how they can be more effective, and successful in what they do at work, and ultimately, more satisfied in their lives. I enjoy facilitating business outcomes, working one on one through coaching around a particular issue, mentoring people through business dilemmas, or developing a range of solutions to help develop both leadership and management capability.
DA Workshop – Managing your design business
Join Mark Osborne from Roll and Asheel Bharos from Rightway in an evening seminar looking at the systems behind managing your design business.
Mark will talk about transforming your design business with software, moving beyond Adobe Creative Suite and Microsoft Office and the future – where is business software heading?
Asheel will focus on the challenges around cash flow and forward thinking around financials – particularly where jobs last several months and the need to track partial payments and WIP. He will also discuss reporting on efficiency and understanding project profitability as well as profit and loss.
8 years ago by Louise Kellerman