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Auckland: Doubling Down with Double Denim Directors

October 26, 2018 @ 10:00 am - 4:00 pm

Friday, 26th October
13 Rose St, Ponsonby,

Full day (includes both sessions): $350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
Single sessions each: $200 Professional / $150 Design Assembly Friend
(Not a DA Friend? Details on how to sign up can be found here).


Recommended for Marketers, Strategists, anyone wanting to be pushed so … EVERYONE REALLY.

Double Denim’s Directors are coming to Auckland for a full-day workshop & talk consisting of two sessions, which are also available to purchase as individual sessions. Session one is ‘How to make Impact’ with Anna Dean and session two ‘Unlocking the 23 trillion dollar economy’ with Angela Meyer.

Double Denim is a strategic creative agency that uses gender intelligence for political, commercial and social good. ‘Think ‘Single White Female‘ meets ‘The Mighty Boosh‘ — if it had a cosmic love child with the band Van Halen’ — says Directors Anna Dean and Angela Meyer, who are in the business of making corporate cool with a track record for innovative, behaviour-changing strategies. 

Anna and Angela are also behind the Ace Lady Network, bringing together 4000+ women (and sometimes men) through constructive conversations on topics ranging from feminism, politics, sex, generosity and life in general for women in the 21st century.


10am—12pm Session 1: ‘How to make Impact’ with Anna Dean

We live in an age where all content is up against the ‘casual smartphone flick’ – a reality of the digital tsunami we’re all living under in 2018. Anna Dean is an experienced impact producer and has a slate of NZ films under her belt, and will talk to what it means to create “meaningful engagement” in this mobile information age.

12:00—2pm: Q&A session and lunch break

2—4pm Session 2: ‘Unlocking the 23 trillion dollar economy’ with Angela Meyer

Angela Meyer is all about gender intelligence. In this session, she’ll share key insights from Double Denim’s pioneering research into the female economy. With women responsible for 80% of all purchasing decisions and 78% of women saying that great customer service is the most important factor when choosing a retailer, this session will highlight ways you can disrupt design to put women in the picture and access the $23 trillion dollars global female market. Practical and useful advice to make you think.

About Anna and Angela:

Anna Dean has changed the name of a capital city.

In a nutshell: Not everyone can turn online buzz into real-world results, and vice versa. Anna Dean can. By knowing how to make the right noise with the right people, she’s in the business of making corporate cool.

Reason for being? Anna cut her teeth in the art world – helping friends’ projects get the attention they deserved. A Golden Bay girl at heart, she also has a deep connection to the land and is never afraid to plunge into the sea. Social issues, like the gender pay gap, also get Anna fired up.

Claim to fame? TV3’s David Farrier described Anna as a “marketing genius” after she changed Wellington to “Vellington” for the launch of What We Do in the Shadows.

Angela Meyer often surprises, sometimes shocks and always delivers.

In a nutshell: She has a track record for innovative, behaviour-changing strategies. She’s not afraid to make hard decisions in the name of high-impact results.

Reason for being? Many of Angela’s personal projects are about helping women realise how ace they are; she started the Real Hot Bitches international dance troupe. Ange’s happy place is in nature, and she will fight fiercely to defend it.

Claim to fame? Ange is known for having wild adventures – like that time she and her husband, along with their one-year-old baby, bought a boat in the Caribbean and sailed it through the Panama Canal and into the Pacific. Things didn’t end so well. Want to know more? Why not read Sea Fever, the book she wrote about it.

Angela is a finalist in the 2018 Women of Influence Awards.

Terms and Conditions: If you cancel your ticket more than 8 days ahead of this event, 100% of your ticket will be refunded. Within 7 days of the event, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

Buy Tickets

Date: October 26, 2018

Time: 10:00 am - 4:00 pm

Event Category:



13 Rose Road, Grey Lynn
Auckland, New Zealand