Alternative Routes: An Interview with Katie Kerr

Written by Lana Lopesi Supported by Creative New Zealand Lana Lopesi is the editor of Aotearoa Design Thinking 2018, a series of commissioned critical design essays published by Design Assembly and […]

4 years ago by

Ideas on Diversity

Written by Lana Lopesi Supported by Creative New Zealand Lana Lopesi is the editor of Aotearoa Design Thinking 2018, a series of commissioned critical design essays published by Design Assembly and […]

4 years ago by

A Few Choice Voices: Different Ways of Talking About Design

Written by K. Emma Ng Supported by Creative New Zealand Emma Ng is a contributor to Aotearoa Design Thinking 2018, a series of commissioned critical design essays published by Design Assembly and […]

4 years ago by

Networks of Exceptionally Creative Women

Written by Lana Lopesi Graphic Matters is a monthly column on issues and ideas related to New Zealand Design Culture Founded in 1980, the Association of Women Artists formed as […]

4 years ago by

Designer and Mum, and Everything In-between

Written by Lana Lopesi Supported by Creative New Zealand Lana Lopesi is the editor of Aotearoa Design Thinking 2018, a series of commissioned critical design essays published by Design Assembly and […]

4 years ago by

Floppy Disks, Flash and the Fourth Industrial Revolution: How is Technology Changing Design?

Written by Lana Lopesi Supported by Creative New Zealand Lana Lopesi is the editor of Aotearoa Design Thinking 2018, a series of commissioned critical design essays published by Design Assembly and […]

4 years ago by

MāoriGrl, Kōwhai and Ngā Tohu o Te Kawerau a Maki: Some Things to See This Matariki

Written by Lana Lopesi Graphic Matters is a monthly column on issues and ideas related to New Zealand Design Culture Every year in mid-winter Matariki rises into the sky, providing […]

4 years ago by

“looking into the rear-view mirror”: Peter Haythornthwaite, Design Generation 

Written by Lana Lopesi Graphic Matters is a monthly column on issues and ideas related to New Zealand Design Culture We’re in the last few weeks of Peter Haythornthwaite: Design […]

5 years ago by

Baby Steps: Building the Aotearoa Conversation

Coming into the design world as a trained critical thinker and writer, I was struck by how young and non-existent critical conversations were. In my own critical writing practice, I […]

5 years ago by

Broadsheet, New Zealand’s Feminist Magazine Goes Digital

Written by Lana Lopesi Graphic Matters is a monthly column on issues and ideas related to New Zealand Design Culture Covers of Broadsheet Issues 1 – 15  “…I became pregnant […]

5 years ago by

Aotearoa Design Thinking: an opportunity to revisit 2017

Created by Lana Lopesi Supported by Creative New Zealand     In 2017 Design Assembly introduced Aotearoa Design Thinking — a series of commissioned critical design essays published by Design Assembly […]

5 years ago by

DA Workshop: Writing on Design, Lana Lopesi, September 15th, Auckland

Design Assembly is delighted to present Lana Lopesi, Editor of our Aotearoa Design Thinking 2017 series, for this half-day Auckland workshop Writing on Design.

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend
(Not a DA Friend? Details on how to sign up can be found here).

Book your tickets by clicking here.


When you are an expert in visual communication, the last thing you want to do is to reduce your work to words, “the common language”. However, the skill of being able to communicate your strategies and ideas through writing is an essential part of any designer’s skill set, to help give that extra edge for your next project.

Join us as we take a practical approach to explore the best ways to write about your design work, a valuable tool for any creative toolkit.

Learning Outcomes:
During the half-day workshop participants will:

  • Learn about unique approaches to writing about design.
  • Learn writing techniques to approach thinking about how to articulate.
  • Gain confidence in their ability to write about their design work.
  • Learn how to win client buy-in on strategies and ideas through writing (as the common language shared between the designer and the client) before you start on the visuals.
  • Learn how to write rationales about your design work which you can use for entry into awards, for case studies on your website, for sharing your design work across social media and for that write-up on Design Assembly.

 

Image: Jan Kahánek unsplash.com


Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

Cultural Relevance in the Digital Age: Emotiki

Written by Lana Lopesi In 2015, The Oxford Dictionary named ‘emoji’ the official word of the year, revealing a major shift in consumer behaviour towards mobile and visual communication. Emojis […]

5 years ago by

Looking Back to Look Forward: In Conversation with Turumeke Harrington

Written by Lana Lopesi Supported by Creative New Zealand Lana Lopesi is the editor of Aotearoa Design Thinking 2017, a series of commissioned critical design essays published by Design Assembly and […]

5 years ago by

Igniting a Passion for Democracy: On the Fence

Written by Lana Lopesi Designers­—as communication specialists and image-makers—build election campaigns as we know them. They communicate political messages to the masses, and create pathways from the public to the […]

5 years ago by

The Reorientation of Objectspace: In Conversation with Kim Paton

Written by Lana Lopesi At the end of July Objectspace reopened their gallery doors to the public, with a new space, a reenergised mandate and a declaration to be Aotearoa’s […]

5 years ago by

Wearing Dissent: The Politics of the T Shirt

Written by Lana Lopesi Supported by Creative New Zealand   Lana Lopesi is the editor of Aotearoa Design Thinking 2017, a series of commissioned critical design essays published by Design Assembly […]

5 years ago by

Creative Mornings Auckland: Lana Lopesi, June 30th

The ability to overcome adversity and withstand waves of turbulent times is part of the human spirit. In our hardwiring, it is the oldest of threads that also fuels our […]

5 years ago by

Beyond the Frangipani: Pacific Designers on Pacific Design

Written by Lana Lopesi Supported by Creative New Zealand   Lana Lopesi is the editor of Aotearoa Design Thinking 2017, a series of commissioned critical design essays published by Design Assembly […]

6 years ago by

Turning the Pages

Written by Lana Lopesi Supported by Creative New Zealand Lana Lopesi is the editor of Aotearoa Design Thinking 2017, a series of commissioned critical design essays published by Design Assembly and […]

6 years ago by

What does a fact look like?

Written by K. Emma Ng Supported by Creative New Zealand Emma Ng is a contributor to Aotearoa Design Thinking 2017, a series of commissioned critical design essays published by Design Assembly […]

6 years ago by

Expanding the Conversation: Thinking about Aotearoa Design

Design Assembly is excited to introduce Aotearoa Design Thinking 2017, a series of commissioned critical design essays published by Design Assembly and funded by Creative New Zealand. Design Assembly as an organisation was set up in 2008 to serve the New Zealand graphic design community and one way we can do that is to actively discuss New Zealand graphic design practice by celebrating, growing and challenging current thought. By building local design theory, Aotearoa Design Thinking asks what are the characteristics of New Zealand graphic design practice?

6 years ago by

It’s time to catch up: Issues of diversity and representation

Written by Lana Lopesi You would think we have a national design template. Looking through back issues of some of our country’s most popular mainstream magazines, there is one cover […]

6 years ago by