Fresh From The Field — Creative HQ – Brand Identity – By Ocean Design

Ocean Design shared with us their design response behind their recent brand strategy and identity work for Creative HQ. After conducting research to hear from stakeholders, partners, and staff, the Ocean Design team identified a key connection – the ability to inspire bravery – as the link between all of Creative HQ’s programmes and used…

2 weeks ago by

Fresh From The Field — Caetano Family Chiropractic – By nim Creative

nim Creative shared with us how they developed the branding identity for Caetano Family Chiropractic. Working with a limited budget, nim Creative were able to develop a gentle look and feel utilising heart and vertebrae symbols which delivered on the client’s vision of family and health and tied into the Chiropractic industry. Want to submit…

3 weeks ago by

Fresh From The Field — Aotearoa New Zealand Festival of the Arts – By Culture and Theory

Culture and Theory share with us their design thinking and strategic response behind the recent brand identity work for Aotearoa New Zealand Festival of the Arts – which outlines a bold, contemporary expression to consolidate the Festival’s rich legacy while galvanising a new, younger generation of New Zealanders. Want to submit your own work to…

4 weeks ago by

Fresh From The Field – Altura Coffee By White Rabbit

Altura Coffee reached out to the coffee fiends at White Rabbit to create a special edition Coffee Cup design to celebrate their 30th anniversary in NZ. Fueled by many coffees a day, the design team were stoked to create custom illustrations representing Altura’s accolades and show off the uniqueness of this Kiwi brand in their…

1 month ago by

Fresh From The Field — Oli Booth Architecture – By PERKS

Softly spoken typographic style and a distinctive art direction capturing the essence of the ‘moments’ within a space, PERKS walk us through their recent brand identity and website design for OB A. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The Brief: OB A is a residential…

1 month ago by

Fresh From The Field — Milenta / The Shy Guy – By Studio South

Our friends over at Studio South shared with us their recent brand identity work for Milenta and The Shy Guy, a new restaurant and nightclub in Auckland’s Victoria Park. Inspired by the Latin food culture of flames, wine, and dancing, Studio South’s final design creates an easy going tone and features expressive, illustrative accents. Want…

2 months ago by

Fresh From The Field — Rockburgh Rebrand – By nim Creative

Our friends over at nim Creative shared with us their design response to a rebrand project for their client, Rockburgh. With a name already packed with history and a brand story that combines fortifying towns with security and privacy, nim Creative then dialled in on the client’s Dutch heritage to develop a new brand identity…

2 months ago by

Fresh From The Field — Flowerworks Branding – By Becca O’Shea

Becca O’Shea was approached by her client to develop a floristry cart brand with attitude. Playing off of the idea of fireworks, sparklers, and “bomb bouquets”, the final brand identity for Flowerworks is a nod to 60’s floral aesthetic without sacrificing on sophistication. Want to submit your own work to Fresh From The Field? Fill…

2 months ago by

Fly Is Changing To Ira

Our friends at Fly have had a name change, so we caught up with the team and asked a few questions about why they decided to update their brand and the story behind their new name, Ira. Why did you decide to change the name?  We’ve been Fly for 17 years and captured our passion…

4 months ago by

Fresh From The Field — Makikihi Fries – By Onfire Design

Onfire was invited by chief potato scrutineer Jac to bring this story to life. Drawing on inspiration from beer brands and big, bold typography to echo Makikihi Fries’ mantra of ‘keeping things simple’. Want to submit your own work to Fresh From The Field? Fill out the FFTF form here. The brief: Makikihi, South Canterbury, 1893.…

4 months ago by

Fresh From The Field — Property Council New Zealand – By Attraction Studio

Property Council New Zealand engaged Attraction Studio to update their identity – to create an updated brand that is timeless and bold, shows off refreshed organisational strategy and values, and to help them launch their refreshed brand to the world. Want to submit your own work to Fresh From The Field? Fill out the FFTF form…

4 months ago by

Fresh From The Field — Crane Brothers’ Brand Refresh By Voice

Voice were asked to refresh the Crane Brothers logotype, to ensure it could be continue to represent class and distinction for another 20 years to come. The brand refresh makes sure that these purveyors of fine suits, luxury casual clothing and hand-made shoes can continue to represent the pinnacle of artisanal menswear, with an easy-wearing Antipodean…

4 months ago by

Fresh From The Field – Talbot Forest Cheese Co. By Onfire

Off to a red hot start to the year, Onfire has been awarded packaging design Gold at the World Brand Design Society Awards for its work on Talbot Forest Cheese Co. Bringing to life the cheesemaker’s story and the nature its inspired by, Onfire has artfully woven these together –  incorporating Kiwi flora, fauna and…

5 months ago by

Fresh From The Field — Fugitive By Strategy

Aotearoa’s first organic wine uses an alternative and refillable packaging and is inspired by both premium wine bottles and the world of craft beer. They are a wine that wants to break free from convention and live outside the box. Strategy were tasked with creating the identity for Fugitive that embodied all of this and…

6 months ago by

Fresh From The Field – Te Ūaka Identity by McCarthy

The Lyttelton Museum’s new name and brand come to life in a multitude of combinations, made up mostly of black and white shapes that hark back to nautical flags. Brought to life by McCarthy, the refreshed identity gives fluidity and structure to ground Te Ūaka firmly in the present as it starts the journey towards…

7 months ago by

Fresh From The Field — Welcome to Nowhere 2022 By Emily Stevens Studio

Emily Stevens Studio worked with Welcome to Nowhere, an independent music and arts festival, to create an updated look and feel for 2022. After initially creating the festival’s 2021 identity, the refreshed identity focuses on the local flora and fauna, using these taonga to express the diversity and uniqueness of the event, along with the…

7 months ago by

Under The Hood With… Janelle Rodrigues, Creative Lead at Creature

Ahead of our next Under The Hood November event, we learnt more about one of our speakers, Janelle Rodrigues. Janelle is a founding partner and the Creative Lead of the award-winning design company Creature. She combines an enquiring mind with strategic motivations to solve her client’s creative briefs. She sees herself as more than a designer… although…

8 months ago by

Fresh From The Field – Engine for Empathy by Optimal Workshop

Optimal Workshop’s 2021 Strategy document needed to be easily digestible, clean, and professional, yet withstand their core values of being approachable, curious, and bold. Using illustrations to visualise complex ideas and concepts in the most simplest of ways, they pulled it all together to create something uniquely playful. Want to submit your own work to…

8 months ago by

Fresh From The Field – EAT… by Onfire

Onfire were asked to create a positive and bright personality to attract a younger and health-conscious audience. By addressing the eternal question of ‘what to snack on?’, the bright colours and bold typography work together to make the positive personality stand out from the shelves. Want to submit your own work to Fresh From The…

8 months ago by

Fresh From The Field – Venues Otautahi by McCarthy

We get great insight into McCarthy’s process for designing a brand in their project for Venues Ōtautahi – a mix of striking photography, bold colours and expressive illustration styles gives Venues Ōtautahi a versatile and creative brand, which can be adapted as needed and adds to the impact of the overall experience.  The brief: Venues…

9 months ago by

Fresh From the Field — UC Believe U Can by Strategy

Strategy were given the opportunity by Te Whare Wānanga o Waitaha University of Canterbury to create a brand strategy and creative platform that would inspire the leaders of tomorrow, repositioning them for a modern audience while staying authentic and true to Ōtautahi.  Want to submit your own work to Fresh From The Field? Fill out…

9 months ago by

Fresh From The Field – Tip Top by Shine

Shine were tasked by Tip Top to relaunch their brand under the banner of all things optimism. The project encompassed a brand comms launch, building out the design and comms system and a special, secret product launch to the public.   The brief/kaupapa: We believe optimism is a super power. If you could bottle it you…

10 months ago by

Fresh From The Field – Lake Hawea Station by One Design

This Fresh from the Field features One Design’s beautifully crafted and refined branding for Lake Hawea Station. There’s a classic elegance on all touch points with outstanding photography, and the delicate Kowhai seedling is a nod to their unwavering commitment to conservation. Want to submit your own work to Fresh From The Field? Fill out…

10 months ago by

Fresh From The Field – Boniface Website by Grafik

Grafik’s website design for photographer Steven Boniface does a dual duty of both showcasing his powerful, profound and precise work and his personality, in a clean and bold way. If you have new or recent work that you would like to share for Fresh From The Field, then head to our submission form for more…

10 months ago by

Fresh From the Field – COVID Tracer App by RUSH Digital

This week we have a very timely Fresh from the Field by RUSH, we get a behind-the-scenes look into their hard work on the NZ COVID Tracer app. During the 2020 lockdown, RUSH’s design and delivery teams worked hard remotely and collaboratively at home, to rapidly launch the initial version of the NZ COVID Tracer…

10 months ago by