Fresh From The Field — Fugitive By Strategy

Aotearoa’s first organic wine uses an alternative and refillable packaging and is inspired by both premium wine bottles and the world of craft beer. They are a wine that wants to break free from convention and live outside the box. Strategy were tasked with creating the identity for Fugitive that embodied all of this and…

4 days ago by

Fresh From The Field – Te Ūaka Identity by McCarthy

The Lyttelton Museum’s new name and brand come to life in a multitude of combinations, made up mostly of black and white shapes that hark back to nautical flags. Brought to life by McCarthy, the refreshed identity gives fluidity and structure to ground Te Ūaka firmly in the present as it starts the journey towards…

1 month ago by

Fresh From The Field — Welcome to Nowhere 2022 By Emily Stevens Studio

Emily Stevens Studio worked with Welcome to Nowhere, an independent music and arts festival, to create an updated look and feel for 2022. After initially creating the festival’s 2021 identity, the refreshed identity focuses on the local flora and fauna, using these taonga to express the diversity and uniqueness of the event, along with the…

2 months ago by

Under The Hood With… Janelle Rodrigues, Creative Lead at Creature

Ahead of our next Under The Hood November event, we learnt more about one of our speakers, Janelle Rodrigues. Janelle is a founding partner and the Creative Lead of the award-winning design company Creature. She combines an enquiring mind with strategic motivations to solve her client’s creative briefs. She sees herself as more than a designer… although…

2 months ago by

Fresh From The Field – Engine for Empathy by Optimal Workshop

Optimal Workshop’s 2021 Strategy document needed to be easily digestible, clean, and professional, yet withstand their core values of being approachable, curious, and bold. Using illustrations to visualise complex ideas and concepts in the most simplest of ways, they pulled it all together to create something uniquely playful. Want to submit your own work to…

3 months ago by

Fresh From The Field – EAT… by Onfire

Onfire were asked to create a positive and bright personality to attract a younger and health-conscious audience. By addressing the eternal question of ‘what to snack on?’, the bright colours and bold typography work together to make the positive personality stand out from the shelves. Want to submit your own work to Fresh From The…

3 months ago by

Fresh From The Field – Venues Otautahi by McCarthy

We get great insight into McCarthy’s process for designing a brand in their project for Venues Ōtautahi – a mix of striking photography, bold colours and expressive illustration styles gives Venues Ōtautahi a versatile and creative brand, which can be adapted as needed and adds to the impact of the overall experience.  The brief: Venues…

3 months ago by

Fresh From the Field — UC Believe U Can by Strategy

Strategy were given the opportunity by Te Whare Wānanga o Waitaha University of Canterbury to create a brand strategy and creative platform that would inspire the leaders of tomorrow, repositioning them for a modern audience while staying authentic and true to Ōtautahi.  Want to submit your own work to Fresh From The Field? Fill out…

4 months ago by

Fresh From The Field – Tip Top by Shine

Shine were tasked by Tip Top to relaunch their brand under the banner of all things optimism. The project encompassed a brand comms launch, building out the design and comms system and a special, secret product launch to the public.   The brief/kaupapa: We believe optimism is a super power. If you could bottle it you…

4 months ago by

Fresh From The Field – Lake Hawea Station by One Design

This Fresh from the Field features One Design’s beautifully crafted and refined branding for Lake Hawea Station. There’s a classic elegance on all touch points with outstanding photography, and the delicate Kowhai seedling is a nod to their unwavering commitment to conservation. Want to submit your own work to Fresh From The Field? Fill out…

4 months ago by

Fresh From The Field – Boniface Website by Grafik

Grafik’s website design for photographer Steven Boniface does a dual duty of both showcasing his powerful, profound and precise work and his personality, in a clean and bold way. If you have new or recent work that you would like to share for Fresh From The Field, then head to our submission form for more…

5 months ago by

Fresh From the Field – COVID Tracer App by RUSH Digital

This week we have a very timely Fresh from the Field by RUSH, we get a behind-the-scenes look into their hard work on the NZ COVID Tracer app. During the 2020 lockdown, RUSH’s design and delivery teams worked hard remotely and collaboratively at home, to rapidly launch the initial version of the NZ COVID Tracer…

5 months ago by

Getting Under the Hood with…Aaron Troy from Jasmax

Ahead of our next Under the Hood (get tickets here), we speak with Aaron Troy about which project he will share at the event, the different personalities of Kingsland, hazy IPAs and building a 3ft mini ramp in his backyard. Kia Ora Aaron, thanks for joining us on Under The Hood. Can you tell us…

5 months ago by

Fresh From the Field — A1 Property Managers by Strategy

Strategy are kindly hosting our CHRISTCHURCH DA Annual Pub Quiz 2021 on August 10 @ 6:00 pm – get your tickets below, or find more details on the event page here. Register now   This Fresh from the Field features Strategy Creative Christchurch‘s reinvented identity for A1 Property Managers. Playing with the concept of ‘To the…

6 months ago by

Fresh From the Field — Avalanche by Curious

The shape grammar of letterforms provides fertile territory for visual metaphor. The Apex of an A creates a pinnacle, an opportunity embraced by Curious in their revitalisation of the Avalanche brand. This Fresh from the Field showcases a playful approach to typography, fine grain texture, and playful illustrations, immediately reinvigorating this recognised identity. The Brief:…

7 months ago by

Fresh From The Field – Prezzy Card The perfect gift every time, by Onfire

When Epay wanted to rebrand Prezzy Card and Giftstation they approached Onfire. This Fresh from the Field dives into the refresh and campaign which achieved record sales for Epay the world’s leading payment processor. The Brief: Gift-giving is always a tricky thing, no matter what the occasion. In a world that is increasingly going digital,…

10 months ago by

Fresh from the Field — Godavari Diamonds, Osborne Shiwan

Aotearoa Design Studios have a global reputation for ingenuity in our craft. Osborne Shiwan represents the Nation and delivers at the highest level, recently recognised as worldwide leaders in design innovation. This Fresh From the Field showcases Osborne Shiwan’s highly celebrated work for Godavari Diamonds, which lead to the Auckland-based brand agency awarded by Fast…

12 months ago by