Fresh from the Field — Flavour Fiend, by Onfire

4 months ago by

Our final Fresh from the Field for 2017 features a new butter range with collateral by Onfire.


If you’ve got new or recent work that you’d like to share in our weekly Fresh from the Field series email Zoë for details.

 

Flavour Fiend
Serious About Flavour

As an ex-chef, Owen Sinclair wanted to get out of the restaurant trade and apply his skills elsewhere. With a love of bold, full-on flavours, and an upfront attitude to his food, he started to experiment with finishing butter, aimed at cooks looking to add serious flavour into their dishes.

Having created a tight-knit range of butters, he needed a brand and packaging that matched the full-on butter. Reflecting his foodie ideals, Onfire created Flavour Fiend — a name and brand with real attitude and chef ‘know-how’ confidence. The exuberance of the name is matched by a confidence in its hand-crafted brush stroke typography. Creating a sleeve around the pottles, Onfire made the most of the colourful butters, while communicating the real flavours with macro food photography.

In an aisle of brands leaning towards heritage, Flavour Fiend comes in hot with its own unapologetic attitude. Get serious about flavour!

Deliverables included Naming, Identity, Copywriting, Packaging and Communication.


See more Ideas Served Hot at www.weareonfire.co.nz

 



Up Next...

Happy Holidays with love from DA

It’s that time of year where we wind back and reminisce on the year that was while remaining hopeful for the year which is yet to come. It’s a been a big one here at Design Assembly, we have published 266 articles, which included a brand new monthly column called Graphic Matters and Aotearoa Design…

More from 'Interview'...

Graphic Design & Photography: Tash Hopkins

Design Assembly recently got the opportunity to chat with photographer Tash Hopkins to find out more about her work and her passions. This article is proudly brought to you by mychillybin.   The Europeans Project Hi Tash, can you tell our readers a little bit about who you are and what you do. I’m a photographer…