Fresh from the field — Tuckshop, Akin

3 years ago by

This week’s Fresh from the Field showcases the green Tuckshop in Matakana with design work by Akin.

If you’ve got new or recent work that you’d like to share in our weekly Fresh from the Field series email Zoë for details.

Green inside and out

Tuckshop‘s sustainability-minded owners — and good friends of ours — were clear on their aim: healthy, seasonal food and great coffee served thoughtfully (all packaging needed to be fully compostable, all practices eco-friendly) in a relaxed spot on the main street of Matakana.

Knowing Dan and Anna were super serious about being eco, we responded tongue-in-cheek to the oft-mentioned catch-cry of ‘greenwashing’. Not satisfied with just one shade of green, we used as many as we could throughout the brand and environment. One might not find a more green cafe (inside and out) as this one. The design is grounded in a simple and single-minded typographic system, based on old modular signage systems, in reference to classic tuck shops and the cinema site the cafe is situated on.

Studio: AKIN
Creative direction: Emma Kaniuk & Tana Mitchell
Design team: Jess Brewer
Client: Tuckshop Matakana

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