Fresh from the field — Tuckshop, Akin
This week’s Fresh from the Field showcases the green Tuckshop in Matakana with design work by Akin.
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Green inside and out
Tuckshop‘s sustainability-minded owners — and good friends of ours — were clear on their aim: healthy, seasonal food and great coffee served thoughtfully (all packaging needed to be fully compostable, all practices eco-friendly) in a relaxed spot on the main street of Matakana.
Knowing Dan and Anna were super serious about being eco, we responded tongue-in-cheek to the oft-mentioned catch-cry of ‘greenwashing’. Not satisfied with just one shade of green, we used as many as we could throughout the brand and environment. One might not find a more green cafe (inside and out) as this one. The design is grounded in a simple and single-minded typographic system, based on old modular signage systems, in reference to classic tuck shops and the cinema site the cafe is situated on.
Creative direction: Emma Kaniuk & Tana Mitchell
Design team: Jess Brewer
Client: Tuckshop Matakana
See more from Akin at: studioakin.com
Written by K. Emma Ng Supported by Creative New Zealand Emma Ng is a contributor to Aotearoa Design Thinking 2017, a series of commissioned critical design essays published by Design Assembly and funded by Creative New Zealand. This article is the final in a four part series on design and politics that was published over the course of…
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