Fresh from the Field – Ka Mua, Ka Muri by Fly Creative
This Fresh from the Field shines a light on Fly’s work in collaboration with Colenso BBDO and Franklin Road for Spark. All parties worked together to interweave history, sound, digital, […]
5 years ago by Louise Kellerman
Field Guide 2020: Speaking with your ears
This Field Guide article sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 16 weeks on designassembly.org.nz and culminate in a downloadable PDF publication […]
6 years ago by Louise Kellerman
Pepeha.nz – An internal kaupapa by Designworks for Aotearoa
This year Designworks undertook a personal studio project and created Pepeha.nz – a website to help all New Zealanders introduce themselves in Te Reo Māori, through pepeha. Encouraging everyone to learn the stories behind their pepeha and share them with pride.
In this article Anzac Tasker, Design Director at Designworks talks about the project, its intent, the design elements and where it will go from here.
7 years ago by Louise Kellerman
Fresh From The Field — Campaign for Māori Television by Fly
This week’s Fresh From The Field features a campaign for Māori Television by Fly. If you have new or recent work that you would like to share in Fresh from […]
8 years ago by Louise Kellerman
DA Workshop Christchurch: Applying Design Thinking to creating Māori Graphic Design
After a successful series of workshops last year, Design Assembly welcomes back Johnson McKay, Creative Director at Fly to present his half-day workshop focussing on Māori Graphic Design.
Applying Design Thinking to creating Māori Graphic Design
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).
Nau mai, haere mai! — There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.
The workshop explores three key aspects to using Māori design:
Purpose — We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.
Protection — Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. What are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.
Partnership — We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.
Presented by Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou).
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About the facilitator: Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), award-winning Creative Director at Fly. Johnson’s insights come from various years in creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.
Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
5 Mins With… Johnson McKay, Creative Strategist at Fly
Ahead of two workshops Johnson McKay is running for Design Assembly covering Client Attraction & Relationship Building Skills and Applying Design Thinking to creating Māori Graphic Design in both Auckland and Wellington, we sat […]
8 years ago by Lana Lopesi
DA Workshop Wellington: Applying Design Thinking to creating Māori Graphic Design — Friday 27th April
After a successful series of workshops last year, Design Assembly welcomes back Johnson McKay, Creative Director at Fly to present his half-day workshop focussing on Māori Graphic Design.
Applying Design Thinking to creating Māori Graphic Design
Friday 27th April 2018
9am—1:30pm
Credenza
40 Taranaki Street Level 2, NEC Building
Wellington
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).
Nau mai, haere mai!
There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.
The workshop explores three key aspects to using Māori design:
Purpose — We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.
Protection — Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. Want are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.
Partnership — We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.
—
About the facilitator: Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), award winning Creative Director at Fly. Johnson’s insights come from various years in creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.
Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 10th November, Wellington
Design Assembly welcomes back Johnson McKay from Fly to present this half-day Wellington workshop focussing on Māori Graphic Design. Applying Design Thinking to creating Māori Graphic Design Friday 10th November 9.00am–1.30pm Toi Pōneke […]
8 years ago by Louise Kellerman
Looking Back to Look Forward: In Conversation with Turumeke Harrington
Written by Lana Lopesi Supported by Creative New Zealand Lana Lopesi is the editor of Aotearoa Design Thinking 2017, a series of commissioned critical design essays published by Design Assembly and […]
9 years ago by Lana Lopesi
In Conversation with Threaded.
Threaded, for those unfamiliar, is a biannual magazine sharing insights into a range of practitioners and their practice, across the creative industries. Started in 2004 by Clarke and Fiona Grieve, the international collaborative project curates these insights into practice through discussion and presentation of practice, thinking and process. The publication has always been an impressively ambitious gem in the Auckland design scene, so lovingly crafted by its small team, while achieving a wide readership thanks to the cast of creative heavy hitters they manage to enrol. The latest issue, though, has taken a slightly different focus, hinting at what feels like a very personal journey that has culminated in an issue that feels like a homecoming of sorts for the magazine.
9 years ago by Louise Kellerman
Slapping a Koru on it
Written by Kaan Hiini, courtesy of Curative An accurate portrayal of Maori and Māori culture is largely missing in the eyes of most New Zealanders. What you do see is cliché, token, or offensive, as reflected in this piece that captures the struggles that come with growing up Māori. And because of that misunderstanding, most New Zealanders seem intimidated or even fearful of engaging with the culture.
9 years ago by Louise Kellerman