CHRISTCHURCH DA Workshop: Designing an Authentic Aotearoa with Johnson McKay

Globally, there is a hunger for authentic brands, experiences and a connection with people and community. This has created an increased desire to authentically engage with and share Māori culture, narratives and forms of expression. Learn how to create authentic Māori cultural design and narratives at this full day workshop.

Prices:
$450+gst Professional | $350+gst Design Assembly Friend | $125+gst Student
Light lunch provided.
(Not a DA Friend? Details on how to sign up can be found here).

Register

 

Presented by Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), Ngā Aho Best Award recipient from the Designers Institute and Ngā Tohu Reo award recipient from the Māori Language Commission, his body of work and passion make this workshop a not to be missed experience.

The workshop explores three key aspects to using Māori design:

Purpose
We review a broad spectrum of historical and contemporary case studies of Māori design to define the principles of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.

Protection
Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. What are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.

Partnership
We discuss different kinds of partnership models with Iwi Māori and Māori artists identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.


About the teacher

Johnson McKay

Tēnā koutou e ngā hau e whā,

E mihi kau ana au ki te tai rāwhiti, mai i te one o Te Māhia Mai Tawhiti ki te tihi o maunga Hikurangi, ara, ko te whenua kura o ōku tīpuna. Nō Ngāti Porou rāua ko Ngāti Rongomaiwahine ahau. Ka rere atu āku mihi ki te tai hauāuru, ki te āhuru mōwai o ōku tuupuna nō Ngāti Mahuta e noho ana i ngā pikopiko o te awa Waikato. E ngā mātāwaka, ngā iwi, ngā whānau whanui, tēnā koutou, tēnā koutou, tēnā tātou katoa.

Kia ora everyone. I am the Founder and Creative Strategist at Ira, an agency I started back in 2005. In that time, we have worked across a wide portfolio of clients, from Air New Zealand and Auckland Tourism, to Fisher & Paykel Healthcare and Coca Cola brands.  Our work has been recognised by the Designers Institute of New Zealand Best Awards for work across Chelsea Sugar, McDonalds and Māori Television. We’ve also received awards and recognition from The Māori Language Commission (Te Taura Whiri i Te Reo Māori) for work to normalise and revitalise te reo Māori on our design practise.

My passion is authentic narratives, told in compelling and emotionally engaging ways and we bring that lens to every client project. I gain a strong source of inspiration and meaning from Aotearoa: our nature, our people, our native language, art and values.

Like most New Zealanders, my identity is a mix of influences. From my American mother, to my father, who grew up in Māhia, to my love of hip hop and basketball culture, to my religious and cultural values. That fluid mix is my bridge to the minds and hearts of diverse people and why I have created this workshop. It’s a space for everyone, of all cultures to come and create their bridge to Māori values, culture, language and art forms. Bring your diverse influences with you and leave being added to through the richness of Te Ao Māori.

Nau mai, haere mai, whakatau mai nei ki tēnei wānanga.

Karawhiua!


CHRISTCHURCH DA Workshop: Introduction to Te Ao Maori with Johnson McKay

The creative & business community connects people to ideas, products and services that shape who we are as a people and a nation. This workshop enables you to take your first brave steps into Te Ao Māori (the Māori worldview) to deepen your understanding of Māori culture, values and perspectives. This workshop will increase your team’s confidence to engage with Māori communities and represent Māori aspirations.

Prices:

$450+gst Professional | $350+gst Design Assembly Friend | $125+gst Student
(Not a DA Friend? Details on how to sign up can be found here)

Register

The workshop will be a mix of inspiring kōrero and practical application workshops.

Te Orokohanga o te Ao | The Creation
The creation narrative reveals a Māori concept of the unity of our environment and the people that descend from it and informs a cultural model for creating anything; from a speech to a wharenui.

Te Pōwhiri
The pōwhiri is a process of welcoming and uniting people that encapsulates many principles of Māori culture and can be drawn upon as a model of relationship building in any setting. Learn how to be “pōwhiri ready” and apply this in meetings at work or other settings.

Te Whānau | The Family
Māori view kinship relationships differently to the Euro-centric model that reveals key insights into  how to better represent Māori relationships and dynamics in your creative work.

Matariki & Rarohenga | Life after death
Like the creation narrative, the transition of life into the other realms of existence is a major feature of Māori cultural perspectives and shape many aspects of life.

Ngā Kete O Te Wānanga | The source of all knowledge
Māori organise all knowledge in three distinct categories. Learn how knowledge was gained by Tane from other worlds and how this knowledge is used to shape and benefit people today.

Nō Hawaiiki | From Hawaiiki to Aotearoa
Māori came from the Pacific over many generations, revealing their expert scientific knowledge and understanding of the environment. Learn how these migration narratives continue to inspire and inform how to accomplish amazing journeys, innovations and united action in today’s society.

Ngā Tāngata Rongonui | Mythic Māori
There are many fascinating stories of people, both mythic and modern, who reveal Māori values, perspectives and narratives to be inspired by. They reveal the unique attitudes of Māori and lessons that shape our past, present and future as a society.

Ngā Tikanga | Protocols & Correct Behaviour
While the topic of tikanga cannot be fully explored in one workshop, this will give you a good context for the role of tikanga and how to be aware and responsive, even if you aren’t 100% sure all the time what the tikanga is.

Ngā Mātāpono Māori | Māori Principles
There are a few principles that can help you better understand te ao Māori, such as Rangatiratanga, Kaitiakitanga, Mana, Tapu and others. We will introduce these concepts to you and how they round out your understanding of te ao Māori.

Te Ao Turoa | The modern māori world
How do we take these principles and lessons into our modern design practise and daily walk as people that have a role to play in how we shape Aotearoa?

This workshop is presented by Johnson Mckay, the Kaiwhakahaere Matua of Ira, a strategic and creative agency that specialises in helping Aotearoa thrive through authentic, creative work that inspires and connects us all to this whenua and to each other.

Lunch, coffee and tea provided. 


Paving the Digital Career Path for Māori and Pasifika Talent

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This Fresh From the Field features ‘Woven’ a hands on weaving experience, created to help the public connect with the Māori cultural values of Manaakitanga and Kaitiakitanga. This admirable project […]

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Kātoitoi kaupapa, people and process.

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The Pump Lifestyle Collection was recently recognised with Gold at Pride in Print and is a finalist in the 2020 Best Awards. The playful typography, innovative digital experience and quality […]

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Matariki is a celebration of culture, language and people. So to mark Matariki this year, Fly created a beautiful campaign to inspire us all to seek renewal, reflection and reconnection […]

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The DA team want to support our community through these unprecedented times – something we kept coming back to is a focus on connection and community. So we want to […]

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Ahead of our upcoming workshops with Johnson McKay (creative director at Fly), Johnson shared this Fresh From The Field. Tū Mai is a partnership between ATEED, the tourism industry and […]

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Maori Culture and narrative greatly informs the New Zealand identity. Ahead of DA’s Auckland workshop Designing a Culturally Authentic Aotearoa we spoke with facilitator Johnson McKay (Ngāti Kahungunu, Tainui Waikato, […]

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Ahead of DA’s Auckland workshop Designing a Culturally Authentic Aotearoa this Fresh from the Field features a campaign for Mental Health Awareness Week by Fly. Combining tikanga Maori, te reo […]

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DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 10th November, Wellington

Design Assembly welcomes back Johnson McKay from Fly to present this half-day Wellington workshop focussing on Māori Graphic Design.

Applying Design Thinking to creating Māori Graphic Design
Wellington 

$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend
(Not a DA Friend? Details on how to sign up can be found here).

Book your tickets by clicking here.


As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.

As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Māori world. In this workshop, we will explore:

  • Why it is essential for the New Zealand creative community to have an understanding of Te Ao Māori.
  • How we can get over the fear of incorporating Māori art and concepts into our creative work.
  • How we can celebrate and express Māori concepts and art without the risk of cultural appropriation.
  • Key considerations when incorporating Māori concepts into your work.
  • Learnings from work being produced by Māori and non-Māori design studios and creatives around Aotearoa.

Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.

fisherpaykel-kaitiaki


If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.

DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 10th November, Wellington

Design Assembly welcomes back Johnson McKay from Fly to present this half-day Wellington workshop focussing on Māori Graphic Design. Applying Design Thinking to creating Māori Graphic Design Friday 10th November 9.00am–1.30pm Toi Pōneke […]

5 years ago by

DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 19 May 2017, Auckland

Design Assembly welcomes back Johnson McKay from Fly to present this half-day Auckland workshop focussing on Maori Graphic Design.

Applying Design Thinking to creating Māori Graphic Design
Friday 19th May
9am–12.30pm
Studio One Toi Tu, Auckland

$350 Professional / $250 Design Assembly Friend (Not a DA Friend? Click here for details on how to sign up). 
$150 DA Student Friend (Not a DA Student Friend? Click here for details on how to sign up). 


Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!


As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.

As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Maori world. In this workshop, we will explore:

  • Why it is essential for the New Zealand creative community to have an understanding of Te Ao Māori.
  • How we can get over the fear of incorporating Māori art and concepts into our creative work.
  • How we can celebrate and express Māori concepts and art without the risk of cultural appropriation.
  • Key considerations when incorporating Māori concepts into your work.
  • Learnings from work being produced by Māori and non-Māori design studios and creatives around Aotearoa.

Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.

Eventbrite - Applying Design Thinking to creating Māori Graphic Design

DA Workshop: Creative Strategy with Johnson McKay, 24 February 2017, Auckland

Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland:

Creative Strategy
Friday 24th February
9am–12.30pm
Studio One Toi Tu, Auckland


Refreshments from Atomic Coffee and Serious Popcorn. Thanks Guys!


People are constantly bombarded with advertising overkill. As anti-advertising defence shields get more and more sophisticated, brands are looking for new ways to genuinely engage people. Learn how to develop strategic briefs and brainstorm strategic problems with creative solutions. Move past advertising and create genuinely engaging creative strategy.

Learning Outcomes:
– How to write strategic and creative briefs
– How to think divergently and assess the strength of ideas
– How to create brand loyalty in today’s anti-advertising generation
– How to design for an anti-advertising generation

Eventbrite - Creative Strategy with Johnson McKay

DA Workshop: Creative Strategy with Johnson McKay, 24 Feb 2017, Auckland

Design Assembly is delighted to bring you award-winning Creative Strategist, Johnson McKay from Fly for this half-day creative strategies workshop in Auckland: Creative Strategy Friday 24th February 9am–12.30pm Studio One Toi Tu, Auckland $449 Professional […]

6 years ago by

DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 19 May 2017, Auckland

Design Assembly welcomes back Johnson McKay from Fly to present this half-day Auckland workshop focussing on Maori Graphic Design. Applying Design Thinking to creating Māori Graphic Design Friday 19th May 9am–12.30pm Studio […]

6 years ago by