WATCH: Under the Hood August 2022 Recap
In August this year we went under the hood with two creative agencies: Tomorrow and Milk, who each walked us through a recent design project from brief to delivery.
The event kicks off with Charlotte Sowman, Design Director at Tomorrow took us behind their recent brand refresh for Able, a not-for-profit organisation working in the media accessibility space. Charlotte walked us through the how and the tools they used to assist them in designing for accessibility.
Ben Reid, Managing Director at Milk then takes us behind their brand identity work for Major Major, a dark RDT brand under Asahi that added ‘light’ to the ‘dark’ and shifted the cultural attitude of the dark RTD category.
