Fresh From The Field — Fuman’s Boards By Blank
This Fresh From The Field by Fuman features an identity and product design for a brand at the cross-section of classic surf culture and contemporary design aesthetics.
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The brief was to create a strong, clean, mature modern identity, that stands apart from, and above other surf brands. Fuman had full reign to collaborate with the shapers and product designers to realise the Blank brand.
Inspired by a vision to create beautiful products, the Blank brand represents the essence of surf culture in a modern and minimalist way.
Fuman not only developed Blank’s brand identity, but also had a large hand in the design of its product range, including, traction pads, skateboards, apparel, and of course the surfboards.
The result is a range of products that respect surfing tradition with a timeless, mature design ethos.