Fresh From The Field — Thankyou New Zealand by Marx Design
This Fresh From The Field features a Thankyou New Zealand campaign by Marx Design
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The Brief:
Almost a year after Thankyou launched their personal care range in New Zealand, Marx Design were tasked to design an effective, local campaign.
The Response:
Working closely with Thankyou to articulate the brand and product attributes that make Thankyou truly great, the Marx Design team landed on a number of key brand & product message mash ups. Thankyou is utterly unique – their mission is to empower humanity by committing 100% of personal care profits towards funding safe water and toilets for people in need. The body and hand washes, along with lotions and scrubs, are made with ingredients derived from nature and infused with high-quality botanical fragrances that elevate them beyond the competition.
With stunning product photography, punchy messages and a focussed media plan for optimum reach, the Thankyou New Zealand campaign is spreading the word. And the word is this. With the simple purchase of a Thankyou product, you are joining a revolution that believes that with your help, we can solve global poverty within our lifetime.
