Summer Reading — Fresh From the Field Highlights
Fresh From the Field is a series which showcases new work from across Aotearoa. We’ve compiled a few highlights from throughout the year in case you missed them!
The Toast Project by Designworks
“The Toast Project is about sharing an insight into how we work together, through meaningful connections and collaborations. We created ‘Toast’ to bring people together in creating recipes, a book and a creative event. So much more than a cookbook, it’s the stories, and creativity of our people working together that makes it truly special.”
“Innova, a kitchen and beverageware design company asked us to update their international brand, Strahl, a brand of virtually unbreakable glassware.”
Māori Television by Fly
“Our recommendation: to be brave in using te reo Maori as an artistic device. To empower the reo to create emotive connections with people and their feelings about Aotearoa.”
Thankyou by Marx
“The challenge was to retain brand equity for their loyal Australian customers, whilst evolving the brand to speak to their new NZ audience.”
Waitemata Honey Face Cream by Onfire Design
“Steering clear of the standard ‘honey’ cliché graphics and messages, we worked with a local box manufacture to create a bespoke clam opening box which, when opened, showcases the product on retail shelves.”
