Fresh from the Field — Calocurb Brand by Little Giant
This week’s Fresh From The Field features a new brand, Calocurb, built from the ground up by Little Giant.
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The brief:
Calocurb is a world first: a daily supplement that contains a groundbreaking, naturally active ingredient grown in little old Nelson. It promises control over the appetite using only three plant-based ingredients.
Little Giant was asked to create an end-to-end brand experience that communicated not only the product’s natural roots, but also its scientific heritage and benefits to the consumer.
The response:
A multidisciplinary team built the product from the ground up: from business consulting and brand strategy to visual identity and packaging design, right through to logistics infrastructure design, ecommerce ecosystem delivery, and media strategy.
The result is a cohesive approach that instantly captures the attention. Calocurb’s local launch was met with a phenomenal response, generating significant revenue for the business in just 24 hours.
The product is currently available exclusively online by subscription at https://www.calocurb.co.nz, with launches into the US, Australian, and Chinese markets in the next few months on the way to global domination. Watch this space!
Designers & CD: Ollie Orme-Dudman, Emma Stone, Becca O’Shea, Erik Hay.
Developers : Isaac Rankin, Michael Goldsmith,
Copywriting : Isla Amin
Studio: www.littlegiant.co.nz
Client: www.calocurb.co.nz
