Fresh from the field — TEDxWellington, Strategy

4 years ago by

This week’s Fresh from the Field celebrates the recent identity work for TEDxWellington by Strategy Creative.

If you’ve got new or recent work that you’d like to share in our weekly Fresh from the Field series email Zoë for details.

TEDxWellington approached us with the theme of ‘perspective’ for this year’s event. We looked past the obvious interpretation of visual perspective in favour of an identity that makes you think, rethink and unthink what you already know.

We set out to challenge the conventions of a typical event programme through poetry, scale and photography. The elements combined created a unique narrative and unexpected experience, whilst staying true to the theme.

Our goal was to have each of the 1000 delegates leave the event with a new perspective.

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