DA Workshop Auckland: Applying Design Thinking to creating Māori Graphic Design — Friday 20th April
After a successful series of workshops last year, Design Assembly welcomes back Johnson McKay, Creative Director at Fly to present his half-day workshop focussing on Māori Graphic Design.
Applying Design Thinking to creating Māori Graphic Design
Friday 20th April 2018
9am—1:30pm
Studio One Toi Tū
1 Ponsonby Road, Ponsonby
Auckland
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend + GST
(Not a DA Friend? Details on how to sign up can be found here).
Nau mai, haere mai!
There is a growing demand for authentic products, experiences and connection with people and community. This has created a growing desire to authentically engage with and share Māori culture, narratives and forms of expression. This workshop is designed to help anyone who would like to explore and understand authentic Māori Design, in a supportive and accepting environment.
The workshop explores three key aspects to using Māori design:
Purpose — We review a broad spectrum of historical and contemporary case studies of Māori design to define the purpose of different forms of Māori art forms and how we can apply these to contemporary applications. Of importance is what is traditional vs modern, authentic vs inauthentic Māori design.
Protection — Gain a deeper understanding of key aspects of Tikanga Māori and how they assist at protecting and elevating Māori design in a variety of contexts. Want are appropriate design narratives and how do you add to the body of amazing work being produced without plagiarising or offending.
Partnership — We discuss four different kinds of partnership models and help attendees identify which model is appropriate for their aspirations to incorporate Māori concepts into their brand or product. Several barriers are also reviewed and solutions proposed.
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About the facilitator: Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou), award winning Creative Director at Fly. Johnson’s insights come from various years in creative direction for brands as diverse as Air New Zealand, McDonalds, Fisher & Paykel Healthcare and Māori Television.
Terms and Conditions: If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
DA Workshop: Applying Design Thinking to creating Māori Graphic Design, 10th November, Wellington
Design Assembly welcomes back Johnson McKay from Fly to present this half-day Wellington workshop focussing on Māori Graphic Design.
Applying Design Thinking to creating Māori Graphic Design
Wellington
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend
(Not a DA Friend? Details on how to sign up can be found here).
Book your tickets by clicking here.
As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.
As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Māori world. In this workshop, we will explore:
- Why it is essential for the New Zealand creative community to have an understanding of Te Ao Māori.
- How we can get over the fear of incorporating Māori art and concepts into our creative work.
- How we can celebrate and express Māori concepts and art without the risk of cultural appropriation.
- Key considerations when incorporating Māori concepts into your work.
- Learnings from work being produced by Māori and non-Māori design studios and creatives around Aotearoa.
Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.
If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
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Design Assembly welcomes back Johnson McKay from Fly to present this half-day Christchurch workshop focussing on Māori Graphic Design.
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Friday 22nd September
9am–12.30pm
BizDojo Christchurch
$350 Professional / $250 Design Assembly Friend / $150 Design Assembly Student Friend
(Not a DA Friend? Details on how to sign up can be found here).
Book your tickets by clicking here.
As New Zealanders, we grow up with tikis and taniwhas, pukanas and chur bros, but not many of us know or understand the meanings behind these familiar icons of Kiwi-ness. The Māori culture and its rich visual narratives inspire our architecture, movies, products, brands and businesses, both at home and on the global stage. It also drives a growing market of products and services by Māori who wish to speak with their own authentic voice. This expanding inclusion of Māori cultural concepts in the mainstream will only accelerate as the world seeks increased diversity and authenticity.
As creatives, we work comfortably within a European concept of design thinking, language and modes of expression, but we sometimes feel nervous about how best to engage with Te Ao Maori — the Māori world. In this workshop, we will explore:
- Why it is essential for the New Zealand creative community to have an understanding of Te Ao Māori.
- How we can get over the fear of incorporating Māori art and concepts into our creative work.
- How we can celebrate and express Māori concepts and art without the risk of cultural appropriation.
- Key considerations when incorporating Māori concepts into your work.
- Learnings from work being produced by Māori and non-Māori design studios and creatives around Aotearoa.
Led by Johnson McKay – Ngāti Kahungunu, Ngāti Porou, Ngāti Mahuta, Ngāti Scotland.
If you cancel your ticket more than 8 days ahead of the workshop, 100% of your ticket will be refunded. Within 7 days of the workshop, 50% of the ticket price will be refunded or you can transfer your ticket to another Design Assembly workshop within a year.
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