Design is good business

Design is a service – our practice is transactional, we need to provide the customer greater value than their investment in our fee. Our clients’ business strategies form the framework for our design strategies. We need to get better about discussing the business of creative business. DA caught up with Sam Southwell (Founder and Creative…

4 days ago by

Auckland – DA Spring Conversations 2019 : Meet the panel

Design Assembly is delighted to present our DA Spring Conversations 2019 series taking place in Auckland, Wellington and Christchurch in September. Planet centric design – What is the role and responsibility of the designer? Have you ever wondered how your job as a designer impacts our planet? Do you want to reduce your carbon footprint and create something…

7 days ago by

Fresh From The Field — Wilshire by South

This Fresh From The Field features a striking architectural identity and beautifully conceived art direction for Wilshire by South. If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: Wilshire is a developer of residential and commercial properties based in Auckland. They are…

3 weeks ago by

The cost of acquiring new clients

Ahead of our 31 August Auckland DA Workshop: ‘Keeping the pipeline filled: sales for creatives‘, our workshop facilitator – Sarah Ritchie – shares valuable intelligence on appreciating the real cost of new business development. Sarah has spent 25 years in design and advertising account management, which included 10 years running her own, successful graphic design business. These…

1 month ago by

Recto Verso: Ella Sutherland 10 Aug–6 Oct 2019

Ella Sutherland is a Sydney-based, New Zealand artist and graphic designer, with an upcoming exhibition Recto Verso at Objectspace which examines how text and image are used to transmit information and ideas. Recto Verso takes its starting point from Sutherland’s recent work as part of the Gwangju Biennale which sought to examine the printed matter…

2 months ago by

5 minutes with… Richard Shed

Ahead of his upcoming UX gym workshops on Design Thinking and Service Design, we spoke with facilitator Richard Shed. Richard is a design lead with over 18 years of experience in the fields of product, service and interaction design across both Europe and New Zealand. Richard currently works with Thoughtfull Design Auckland where he has…

2 months ago by

Seeing the invisible: a conversation with Refik Anadol

It’s 10 a.m. in Auckland, 5 p.m. in Los Angeles. Refik Anadol has just stepped out of a meeting, blinking into the California sun, and out onto a terrace for a quick Skype call. We’ve had a timing mix-up (iCal time-zone fails). While nominally I’m a day ahead, when Anadol starts describing his work I…

2 months ago by

Thievery — Culture, Turbulence and Chasing Light

I am perched above St Kevin’s Arcade in Revolver (a K’rd icon), with Garth Badger and Caitlin Mackenzie-Powell from another iconic K’rd institution Thievery Studio. Over an early morning, caffeine fix Garth riffs on his business journey — which he likens to being an unexpected (but very much loved) pregnancy. Although he didn’t set out…

3 months ago by

Between the lines: a conversation with Shantell Martin

Some artists prefer anonymity; letting their work, and only their work, do the talking. Shantell Martin is not that kind of artist. Visit Martin’s YouTube channel and you’ll find plenty of evidence of her motivation to “make and share”. She is prolific. Her medium is the pen and the world, or, as she puts it:…

3 months ago by

Future of the Future 2019

Business is being reinvented at a pace not seen before – so what should New Zealand businesses be thinking about in order to be relevant in 20 years. Or more? That question lies at the heart of Future of the Future. Presented with Spark Lab, Future of the Future is a series of live, high-impact…

3 months ago by

Semi Permanent, 15-17 August 2019, Aotea Centre, Auckland

It’s hard to believe, but 2019 marks 17 years of Semi Permanent. That’s right, Semi Permanent, the OG of New Zealand creativity, New Zealand’s most prestigious, popular and influential creative festival, is hitting its late teens. That’s 17 years of bringing the best global design talent to local shores to share thought-provoking, inspirational and often…

3 months ago by

Postgraduate Design Research – Ellie Crowe, AUT

Welcome to Postgraduate Design Research – an opportunity to profile a selection of current design postgraduate students and their projects across our tertiary institutions. This week, to coincide with the launch of AUT’s MATARIKI POSTGRADUATE EXHIBITION we speak with Ellie Crowe from AUT. What is your background and how did you get into design? I…

3 months ago by

Auckland Festival of Photography, 31st May to 16th June

Aotearoa’s largest photography festival is set to kick off its 16th year.  The 2019 Auckland Festival of Photography launches this week in Tāmaki Makaurau Auckland. This city-wide contemporary art and cultural event takes place within Auckland’s major galleries, project spaces, non-gallery venues and public sites. The programme includes a mix of emerging and established artists…

4 months ago by

Celebrating Award Winning, Trailblazing Independent Kiwi Creatives This June

CHROMACON, New Zealand’s largest biennial festival of homegrown illustrators, comic artists, toy designers, game developers and animators returns for the fourth time to Auckland’s Aotea Centre across 1 and 2 June (Queens’ Birthday weekend). Free to the public, the event will be connecting art-lovers with close to 200 of New Zealand’s best independent creators, international…

4 months ago by

Design Project Management: Is a cost blowout redeemable?

Ahead of our upcoming Auckland DA Workshop: Running a successful project: on time, on budget, and on brief. Our workshop facilitator Sarah Ritchie shares valuable intelligence on time and cost blowouts on design projects. Sarah has spent 25 years in design and advertising account management, which included 10 years running her own, successful graphic design business. These…

5 months ago by

5 minutes with… Johnson Mckay

Maori Culture and narrative greatly informs the New Zealand identity. Ahead of DA’s Auckland workshop Designing a Culturally Authentic Aotearoa we spoke with facilitator Johnson McKay (Ngāti Kahungunu, Tainui Waikato, Ngāti Porou) owner and Creative Strategist at Fly. When we last spoke you mentioned you were spending 2018 learning te reo Māori full time in…

6 months ago by

Auckland: DA Conversations Autumn 2019 — Meet the Panel

This Autumn’s DA Conversations are back to celebrate 10 years of Design Assembly, the home of New Zealand design. To understand where we are going, we must know where we have come from. This year Design Assembly celebrates ten years of supporting our community. We’re taking this milestone as an opportunity to look back at…

6 months ago by

Media Design School’s diversity on show as part of Auckland Live

Diversity of student content from programmes at Media Design School (MDS) has been compiled into a 28-minute playlist that will air on the large scale (45m2), portable outdoor digital screen in Aotea Square (291-297 Queen Street). The screen, an Auckland Live initiative, brings artistic, cultural and entertainment experiences to the Aotea Arts Quarter and provides…

7 months ago by

5 Mins With… Bret Gower

Ahead of Design Assembly’s upcoming Auckland workshop on Intellectual Property & Commercial Practice for Designers on March 12th, we spoke with workshop facilitator and legal expert Bret Gower to learn more about his transition from design to legal practice and what participants can expect from this workshop. Tell us about yourself? What do you do day-to-day?…

7 months ago by

Fresh from the Field — Lindauer, The Vintage Series by Curious Design

This week’s Fresh From The Field features packaging for Lindauer, the Vintage Series by Curious Design If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The positioning of Lindauer sparkling wine has traditionally been built around ‘girls night out’ for its female…

7 months ago by

Fresh from the Field — 25 years for Dow Goodfolk

This week’s Fresh From The Field features a studio project marking a milestone for Dow Goodfolk If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The brief: There’s no doubt the creative world has changed a lot in 25 years. 25 years ago we…

8 months ago by

Fresh from the Field — Outline by Studio South

This week’s Fresh From The Field features a brand strategy, collateral and digital environment for Outline by Studio South If you have new or recent work that you would like to share in Fresh from the Field email Louise for details. The Brief: The Outline project, envisioned by Fearon Hay Architects, features six 95m2 freehold lots with…

9 months ago by

Auckland: DA Conversations Spring series — Meet the panel

This Spring’s DA Conversations are back to discuss ‘Diversity in Aotearoa, New Zealand Design — what does it mean and why does it matter?’. In October Judith Thompson — design advocate, member of AUT University Council and Chair of the University’s Property Committee will convene the conversation in Auckland between Desna Whaanga-Schollum, Chairperson & Founding Member of…

12 months ago by

Semi Permanent 2018: The Coachella for Creatives

Semi Permanent takes over Aotea Centre for three days for the first time  The Coachella for creatives, entrepreneurs and future thinkers, Semi Permanent is returning to Auckland and will run for the first time across three days from Thursday 9th – Saturday 11th August at Aotea Centre. Celebrating its fifteenth anniversary in 2018, Semi Permanent…

1 year ago by